Digital Marketing Social Media

Zona Ko 647-***-****

**************@*****.***

linkedin.com/in/zonakooo

PORTFOLIO

● 9 years of Marketing experience in International environments

● Specialization in Branding Marketing, Email Marketing, Graphic design and Website Management

● Dual Bachelor's degree in Business Administration and Hospitality Management

● Full cycle experience in Project Management, Event Planner, Digital Marketing, and Website Planning

● Experienced in technical skills in HTML, CSS, WordPress, Wix, Shopline, Salesforce, and CRM system

● Experienced in design tools of Adobe XD, Adobe Illustrator, and Canva

● Resourceful & Detailed Oriented, Problem-Solving Ability, Research, and Planning

● Well-organized with fast Learning Ability with the management of multiple projects WORKING EXPERIENCE

First Commercial Bank, Canada — Assistant Manager, Loan Department JAN 2024 - Current

● Perform financial analysis and risk assessment

● Maintain client relationships and monitor clients’ business performance

● Evaluates loan applications and documentation

Teleperformance, Canada — Digital Account Strategist Supporting Google FEB 2023 - JAN 2024

● Support businesses on behalf of Google

● Served as a specialized advisor, guiding new business clients in optimizing their online advertising strategies for impactful results

● Developed personalized online marketing strategies, aligning with clients' goals to enhance brand visibility and drive sales

● Played a pivotal role in the largest digital advertising team, contributing to the creation of distinct customer experiences and shaping the online marketing landscape DAO SOFT Corporation, Canada — Freelance Web Developer AUG 2022 - OCT 2022

● Designed 9 web pages using the following tools: Adobe XD and Canva, HTML, CSS, and Bootstrap 5

● Delivered 9 web page designs and programming services resulting in excellent feedback and revisiting clientele Tokystone, Taiwan — Freelance Digital Marketing

APR 2021 - MAR 2022

● Designed, executed, and launched company webpages using Wix and Shopline

● Maintained and managed the company’s social media platforms

● Provided marketing strategies increasing exposure of the company’s product by 11% Metis Global Limited, Taiwan — Senior Marketing Specialist OCT 2015 - JAN 2021

● Partnered with Bloomberg which led to the addition of Trustee Services as a new subcategory under their Financial Institutional Awards; resulting in Metis becoming the first recipient of this award

● Created and executed 36 marketing campaigns that increased the company’s exposure by 18%

● Planned, executed, and coordinated with internal departments and external vendors for 8 websites.

● Built, maintained, and managed the company’s online and social media platforms

● Developed and launched 5 annual marketing strategies and projects

● Worked with internal teams from China, Singapore, Japan, Korea, and the Cook Islands on 28 marketing developments and implementations

● Hosted 6 seminars, conferences, and business proposals in China of 1,000 attendants

● Collaborated with external agencies and vendors on the execution of the company’s marketing strategies

● Ensured and audited the company’s marketing value are met

● Generated over 30 creative marketing campaigns, proposals, and exhibitions for the Asia market & clientele UBM Asia LTD., Taiwan — Marketing Associate & Sales Rep OCT 2013 - APR 2015

● Assisted in the planning, organizing, and executing of UBM Jewelry & Gem Fair in Taiwan

● Managed all aspects of event coordination including event materials, event messaging, speaker submissions, contracts, vendor relations, staffing, etc

● Coordinated with designers and developers to create promotional materials including banners, flyers, digital marketing, and offline advertising

● Copy-wrote for website content, press releases, and promotional items

● Maintained and updated the company’s website and social media platforms i.e., Facebook, Line, and WeChat

● Coordinated with media coverage to reach maximum event exposure

● Maintained current clients and developed new clients

● Maintained weekly updates on the Customer Relation Management system EDUCATION

Front-End Developer Bootcamp, Canada

Front-End Developer Skill Sets

MAR 2022 - MAY 2022

Northwood University (Montreux Campus), Switzerland Bachelor of Business Administration Degree and Hospitality Management Degree, BBA SEPT 2012 - JUL 2013

Hotel Institute Montreux, Switzerland

Swiss Higher Diploma in International Hotel Management SEPT 2009 - JUL 2012

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