MUHAMMAD ALI RIAZ

House No. ***,

**-*, ******* **.* 1/2, Karachi.

Contact # +92-331-*******, +92-316-*******

Email: ad44s3@r.postjobfree.com

ABOUT,

Successfully & Consistently Delivering Results in Challenging Markets. Accomplished Sales &

Marketing Leader with a Winning Passion, Vision, Plan, and System & Strategies for the Company’s Prosperous Future. Without Compromising Quality, Able to Build, Re-organize and Strengthen Teams and Operations, Institute Continuous Improvements-TQM through aligning Heads, Hearts & Hands down the line, Reduce Costs, and Improve Profitability

FMCG - COMPANIES :-

DALDA Foods,HABIB OIl, PUNJAB Oil Mills, ASSOCIATE Industries .

DIVERSE BUSINESS CATEGORIES:

Domestic and Industrial Thread (Anchor Embroidery Thread, Cosmetics Perfume, Talcum powder

Swiss miss Neil polish, Personal Care-Hair, Skin, Hand Wash & Sanitizer, Face Wash, Edible Oil &

Fats, Margarine.

A Focused & Determined Business Leader, Offer the Entrepreneurial Stamina and Wisdom to Drive

Bottom Line Growth, Inspire Employees to Peak Performance, and Cultivate Profitable Business

Relationships built on Respect, Loyalty, and Trust. My Easy-Going Approach has been a Defining

Management Strategy to bring out the Best in Everyone, installs Pride, and mobilizes them to make

Company the best in the Industry.

• Result Oriented with Proven Track Record of Successful Roll out of Product Launches, Developing

New Programs, Trade & Consumer Led Activities, Rationalizing & Re-organizing Geographical

Structure of Regions / Areas/ Territories / Towns for Utilizing Resources in Effective & Efficient

Manner, Resulting in Increased Sales, Margins, Cash Flow, Profits & Market Share under Varying

Business Models, Market Size Dynamics & Multi-Ethnic /Cultural Environments.

OBJECTIVE:-

CORE EXPERIENCE:-

To join a Professional organization where I can utilize my Experience for the benefit of my Organization.Will try to prove myself to be an Asset through Devoted dedicated & determined effort & to contribute towards organizational growth.Highly motivated, Result Oriented &cooperativeTeam member.

Exceptionally fast learner with strong leadership and managerial skills hold reputation for integrity,

decisiveness, solid judgment, and organizational development.

Organized and detail-oriented possess strong analytical and problem resolution skills; ability to multi-task, and prioritize a broad range of responsibilities.

Unit Management and Office Administration.

Handling of board of inquires/ legal matters.

Supply chain management.

SPECIALITIES:-

Business Analysis, Strategies & Execution

National Key Account & Traditional Trade Management

Sales, Distribution & Trade Marketing Management

Category & Channel Management

Leadership & Team Building

Training & Development

PROFESSIONAL EXPERIENCE ;-

AFAQ ENTERPRISES (FOODY Ghee & Oil ) . (March, 2017 to April, 2018).

Worked as Regional Sales Manager with Afaq Enterprises Sialkot,Brand name (Foody Ghee & Oil) from March, 2017 to May,2018 and covered developed Sadiqabad to all Northern Punjab, NWFP, Southern Punjab and Azad Kashmir Valley with dealers & Distribution Channel.

Major Responsibilities were;-

Ensured product availability, visibility, Distribution. Dealers coverage & Key Accounts i.e.

Explored CSD & USC, Pak Army, Navy & PAF Institutions.

Ensured smooth functioning of operations in my Region.

Ensured timely payments from Distributors.

Focused on extension of numeric Distribution.

Ensured geographic expansion in the Region.

Explored new markets and outlets in trade.

Maximized width and depth in retail segment.

Ensured range selling through Distributor’s & Key Accounts.

Ensured proper functioning of Distributors in the Region.

Ensured implementation and compliance of sales strategies, policies and procedures.

Ensured that Distributor’s investment is as per agreed requirement in business.

Monitored and evaluated Distributor’s performance against set targets.

MM GHEE MILL Pvt Ltd. (Moulvi & Andaz Ghee & Oil ) . (APRIL- 2016 to 23rd Feb 2017).

Worked as Regional Sales Manager with Central Region of Lahore as my area,

Major Responsibilities were;

Established & Managed the sales and distribution network of 170+ distributors Dealers & 100+ Sales Team in my Area Entire Central, North and South Regions.

Achieved volume and value wise sales targets. Growth recorded as 750 tons from 100 tons.

Ensured product availability, visibility, distribution coverage & Key Accounts Adding Metro & Hyper Star in to the existing partners.

Ensured smooth functioning of operations in my Region.

Ensured timely payments from distributors.

Focused on extension of numeric distribution.

Ensured geographic expansion in the Region.

Explored new markets and outlets in trade.

Maximized width and depth in retail segment.

Ensured range selling through distributor's & Key Accounts.

Ensured proper functioning of distributors in the Region.

Ensured implementation and compliance of sales strategies, policies and procedures.

Ensured that distributor s investment is as per agreed requirement in business.

Monitored and evaluated distributor's performance against set targets.

HABIB OIL MILLS Limited. ( May, 2014 to Mar, 2016)

Worked as Sr,Territory Sales Executive(ASM) with North & all Towns of Lahore as my area

Major responsibilities were;

Established the sales and distribution network of 40 above distributors & Dealers in my territory of Central Region.

Achieved volume and value & Sku wise sales targets.

Ensured product availability, visibility, distribution coverage & customer service.

Ensured smooth functioning of operations in my territory.

Ensured timely payments from distributors.

Focused on extension of numeric distribution.

Ensured geographic expansion in the territory.

Explored new markets and outlets in trade.

Maximized width and depth in retail segment.

Ensured range selling through distributor’s sales force.

Ensured proper functioning of distributors in the territory.

Ensured implementation and compliance of sales strategies, policies and procedures.

Ensured that distributor’s investment is as per agreed requirement in business.

Monitored and evaluated distributor’s performance against set targets.

Ensured good rapport and professional relationship with trade distributors. Suggested plans and strategies for the enhancement of sales.

ASSOCIATE INDUSTRIES Pvt Ltd.( SHAMA GHEE OIL).( Feb, 2013 to May, 2014)

Worked as Institutional & Key Account Sales Executive

(Govt, Utility Store Corporation and CSD Stores Department) of Central Punjab, Gujranwala, Sialkot, Mandi Bahao Din, Gujrat, Jhelum, Okara and Sahiwal godowns or whearhouses. I was also responsible for HORECA & CORPORATE SECTOR in Lahore central region only.

Major Responsibilities were ;-

To maintain existing business in HORECA SECTOR & KEY ACCOUNTS

To generate new business from HORECA sector.

To organize activities at CSD & Utility stores ( Govt Sector )

Monitor working of merchandisers & Convertors.

PUNJAB OIL MILS LIMITED.(CONOLIVE OIL).( April, 2011 to Feb, 2013)

Worked as Institutional Sales Executive Lahore.

Responsible for HORECA SECTOR with additional responsibilities of Retail sectors of North.

Achieved allocated targets regularly with proper planning & devoted efforts.

Responsible for development of new business in HORECA SECTOR. Contributed towards the effective implementations of sales and marketing plans and Strategies.

Timely useful communication & MARKET Feed Back to seniors & thorough implementation of counter Strategies.

Maintenance of Accurate and up to date sales record, submission of market visit and sales report regularly or as and when required.

Improve Relationship with Distributors & Trade, Monitoring of distributor & DSF working.

Proper pursue of product quality complaints if any from market.

DALDA FOODS PVT LIMITED. ( Dec, 2005 to April, 2011)

Worked as Sales Supervisor in all central Region Lahore.

Achieved allocated targets regularly with proper planning & devoted efforts. Also monitoring of Distribution and sales staff. Accurate and up to date sales record, submission of markets visit and sales record as and when required by seniors. Responsible for sales and availability of company products in General Trade, MT, LMT, IMT and wholesale,Traders market in Central Region.

GLOBE Cosmetics Pvt Limited Karachi. ( Dec, 2003 to March, 2005)

Brand Name ( ADMIRAL, VICEROY & SWISS MISS ) .

Worked as Sales Excutive in central Region Lahore. Responsible of Sales & availability of Company products in area. Backup of retails sales teams and order booking from wholesale accounts.

J & P COATS PVT LIMITED. (ENGLAND-GROUP of Compnies) ( March 2001 to Aug 2003)

It is a multinational group of companies and its largest thread makers in the world and pioneer production in domestic and industrial threads company based in Karachi.Worked as Marketing and Sales Executive in Karachi.

Monitor sales of Multan, Karachi, (Sindh) and Quetta. Distribution networks. Responsible for distribution handling and availability of company products.

(Domestic Embroidery thread ANCHOR brand) in General Trade & Whole Sale Thread Market.

PROFESSIONAL COURSES & TRAINING SKILLS:-

Participated in various training sessionarranged by Dalda Food Pvt Limited . Punjab Oil Mills Limited & Habib Oil Mills Pvt Limited.

Awareness with sales concepts, expert in FMCG products sales, global sales network, remarkable ability to work effectively under pressure and take hurdles as challenges, all my various working environment have been based in team setting, where collaboration and co-ordination along with planning, effective communication and commitments to team goals.

Attend training session on time management.

Attend training session on how to be sales champ.

ERP Training Course in Habib Oil Mills.

S&D System training and implementation course.

AWARDS & PROMOTIONS.

Sales Coordinator of the year 2001.

Promotion As sales support Manager.

Promotion as system administrator.

Employee of the quarter.

Awarded abroad visit and participate annual sales conference in Thailand

(Year 2014-15) from Habib Oil Mills.

ADDITIONAL COMPUTER SKILLS.

Windows 98/2000/ME/XP, Proficient in MS Office Suite (Word, Excel, Outlook,

PowerPoint, In Page, Html)

Internet savvy, Data base entry, Hardware installations, Networking, ERP

,S&D,BAN

ACADEMIC QUALIFICATION:-

Bachelor In Science (B.Sc) Punjab University in 1993.

Intermediate Pre-Engineering (F.Sc) from BISE Lahore in 1991.

Matriculation with Science Subjects from BISE Lahore 1989.

PERSONAL INFORMATION:-

Father’s Name Abdul Razzaq Shama (Late)

Date of Birth 23-June-1974

Marital Status Married

Religion Islam

C.N.I.C # 35201-8523431-9.

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