YLDEMARO PÉREZ GUERRERO

EXPERIENCE

SOFT SKILLS

CONTACT

ART DIRECTOR SENIOR GRAPHIC DESIGNER

Multidisciplinary graphic designer and art director. With over 12 years of experience in the fields of design and advertising, my expertise spans branding, advertising campaigns, typographic design, photo manipulation, motion graphics, audio and video creation and editing. passionate about design and continuously seeks growth and learning, with a broad understanding of the visual communication industry.

I led teams of graphic designers, developing concepts, creating graphic guidelines, and establishing communication tones for national and international advertising campaigns across various industries and client sectors. I generated graphic and audiovisual content for traditional media and social networks, in addition to crafting brandings and visual identities for brands.

As an art director, I designed a series of advertising campaigns focused on humani- zing the image of one of the agency's key clients, resulting in a sales increase of up to 35% in 2021.

As an audiovisual designer, I was part of the creative and marketing team that provided effective graphic and audiovisual solutions to one of Colombia's largest technology product E-commerce platforms to increase website traffic, conse- quently leading to a significant boost in sales.

I participated in art direction and the design of graphic and audiovisual proposals to attract new high-profile clients for the agency, achieving success in over half of the opportunities and contributing to both the agency's growth and the earnings of its employees.

Art Director, Senior Graphic Designer

651-***-****

ad44pn@r.postjobfree.com

Hemet, CA

www.marocreator.site

Team Management

Leadership

Assertive Communication

Research

Ease of Learning

University Institute of Technology

Antonio José de Sucre. Venezuela.

EDUCATION

Bachelor's Degree in

Graphic Design.

Liceo Román Valecillos. Venezuela.

High School Diploma in Science

COURSES

LENGUAJE

SOFTWARE

Front-End Fundations

Code School Online

Lettering 3D with Cinema 4D

Domestika Online

Introducción a Adobe XD

Domestika Online

Spanish English

Fact Brands, Bogotá, Colombia. January 2019, March 2024. I have remotely collaborated with clients in over 7 countries, including the United States, in addition to bringing to life personal projects such as founding a creative studio and launching two clothing brands that gained recognition and achieved strong sales both online and in physical stores.

In these projects, I worked on the conception, conceptualization, and development of brands, covering branding, advertising design, illustrations, product photography and videography, web application prototyping, as well as writing texts and scripts to promote the offered products and services.

Art Director, Senior Graphic Designer

Freelance January 2013 - Present.

Here began my journey in design, delving deeply into everything related to printing systems, colors, and materials used in graphic arts. I was responsible for designing posters, flyers, and visual identities for musical events, exhibitions, and local fairs.

I participated in the design, layout, and advertising pieces for several important newspapers and magazines of the time.

I designed billboards, advertisements, advertising vinyl, and automotive vinyl, also gaining experience as an installer.

Junior Graphic Designer

Litografía Proimpre, San Cristóbal, Venezuela. January 2008, January 2011.

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