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Social Media Marketing Director

Location:
Minneapolis, MN
Posted:
April 19, 2024

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Resume:

Angela Kohout

Minnesota, Hennepin County

ad44mm@r.postjobfree.com

+1-612-***-****

To obtain an upper management position that utilizes my experience in both sales, marketing and management. The ideal company would foster teamwork and offer opportunities for advancement. Authorized to work in the US for any employer

Work Experience

Marketing Consultant

self employed

January 2019 to Present

Utilized my experience in marketing in the home improvement industry in the Minnesota market to implement marketing strategies that helped them build their brand and generate leads. This encompassed internet, SEM and SEO strategies, website development and lead process implementation.

Sales and Marketing Director

Purpose Driven Restoration and Remodeling

January 2019 to December 2022

I consulted with this company from 2019 - 2021 being self employed, then was hired on as an employee in 2021. Main goal was to implement their bath and kitchen program. I managed all the lead sources, marketing and advertising. My responsibilities included developing sales tools and managing the sales teams

(restoration and retail).

Highlighted Accomplishments

· Increased Brand awareness, revamped and optimized website

· Increased lead flow for storm restoration and remodeling division

· Managed the current sales team and increased the team from 3 sales people to 8.

· Assisted the owner in acquiring a bath and kitchen company including a showroom. TheHomeMag of Minnesota

Sales Consultant

TheHomeMag

January 2019 to December 2021

Position consisted of generating new leads from cold calling and B2B visits Promote TheHomeMag at home shows and via networking Create ads with Graphic design with powerful call to action, assist clients in managing their inbound leads and advertising.

Highlighted Accomplishments

· Awarded Rookie of SalesPerson of the YearAward 2020 nationwide award over 60 markets.

· Grew my book of business over 1 million my 1st full year there.

· Established a partnership with TheHomeMag and Media Max Hoem Show Marketing & Event Manager

Minnesota Rusco

January 2015 to December 2019

Role has been to grow the marketing into separate departments, create a consistent brand, grow lead sources and expand outside events.

· Assist the company in achieving consistent 30%-50% growth each year over the last 4 years

· Support sales teams by providing marketing tools, generating & qualifying new lead sources

· Developed a steady hiring presence on the internet and recruited key staff members for all departments.

· Increased number of events & home shows by 20%

· Present to large crowds at home shows on tips & trends within the home improvement industry

· Hired & developed marketing & event teams

· Transitioned the telemarketing department from paper to CRM Program

· Developed a consistent social media presence & created an automated, multi-site, review program

· Implemented SEO and SEM programs for additional leads and revenue

· Recruit the happiest customers for commercials & testimonials Highlighted Accomplishments

· Transitioned the telemarketing department from paper to CRM Program

· Created Customer review program and implemented an automated platform for customers to review us on multiple sites

· Increased our events by 20% and recruited key staff members for events and Telemarketing Management.

· Implemented SEO and SEM programs for Minnesota Rusco to bring additional leads and revenue

· Developed a more consistent Social Media Presence

· Staffed and managed the team in Sam’s Club for a SFI program to generate leads. Marketing Manager

Bath Fitter of Minnesota

January 2011 to December 2015

Role was to manage and grow shows, expand to 2 new markets and assist owner with all advertising/ lead generation streams.

· Lead to estimate at 80% consistently (company goal is 75%)

· Maintain a cost per lead and cost per appointment Goals

· Recruited and retained additional Estimators/Sales People Highlighted Accomplishments

· Lead to estimate at 80% consistently (company goal is 75%)

· 2013 exceeded Lead and Appointment Goals

· 2013 sales were up 80% from previous year

· 2014 sales are on target to be up 60% from previous year

· Maintain a cost per lead and cost per appointment Goals

· Recruited and retained 2 additional Estimators/Sales People Education

Dodd High School England and Germany

Florin High School - Sacramento, CA

Sacramento State University

Skills

• Proficient in Excel, Microsoft Word, Power Point, Outlook all Google Aps

• Skillful in multiple CRM’s

• Market Sharp, Lead Perfection, Leap and Job Progress

• Experienced with presentations and public speaking

• Previous retail management experience as a top performer with Major Brands

• Canvassing management experience

• Speak Fluent Italian

• Microsoft Excel

• Salesforce

• Sales

• Strategic planning

• Marketing

• Social Media Marketing

• Google Analytics

• Search Engine Optimization (SEO)

• B2B development

• Microsoft Excel

• Google Suite

• Sales

• Business development

• CRM software

• Cold calling

• Telemarketing

• Salesforce

• Presentation skills

• Team management

• Marketing

• Retail sales

• Leadership

• SEO

• Social media management

• Events management

• Recruiting

• Customer service

• Outside sales

• B2B sales

• Upselling

• Training & development

• Construction

• SEM



Contact this candidate