GEORGE M. RUDENAUER Senior Manager of Communications

New York, NY ad445q@r.postjobfree.com 917-***-**** linkedin.com/in/georgerudenauer SUMMARY

Strategic communications and public relations (PR) leader seeking a transition to a full-time role by leveraging adept experience with innovative, multi-channel campaigns and messaging for external and internal audiences with global brands such as Apple, Rémy Cointreau, American Express Centurion, Tiffany & Co., and TAG Heuer. Possesses the agile business acumen, strategic vision and creative mindset to execute impactful strategies driving brand engagement, customer loyalty and revenue growth for B2B/B2C stakeholders.

PROFESSIONAL EXPERIENCE

GMR CONSULTING SAND HILL PR PARTNERS 04/2023 – Present, 02/2013 –03/2015 Strategic Corporate Communications New York, NY

Key clients: Central Park Conservancy, Compass Luxury Real Estate, Trentodoc, Burson-Marsteller, Gerson Lehrman Group, American Academy in Rome, Judd Foundation, ASSOS of Switzerland, Moët Hennessy, Amex Platinum, Sloan Kettering Cancer Center

● Developed new-business proposals that yielded a 18-26% revenue increase in the hospitality and consumer goods sectors.

● Successfully secured and implemented corporate sponsorships, with corresponding sales promotions and PR campaigns, generating a 18-38% increase in client revenue for a variety of prestige brands.

● Conceptualized a luxury real estate PR campaign using strategic messaging and media relations, resulting in record-breaking sales, including the city's highest-selling property and pre-launch inventory sell-out.

● Developed a seed campaign for a Venice Biennale exhibitor, securing international series run and top media endorsements.

● Spearheaded regional marcom strategy for multiple fundraising campaigns, exceeding YOY donations 16% to achieve record- breaking $1MM+ revenues

● Developed strategic healthcare re-branding for Memorial Sloane Kettering, leading to 12% growth of membership and donors APPLE 03/2015 – 04/2023 [reorg]

Corporate Communications and Marketing Manager New York, NY; Cupertino, CA Teams: Worldwide Education, Internet Software and Services, Apple for Business and Retail Sales Support

● Selected to serve as manager in Worldwide Education Marketing, directing a cross functional team of 6 in promoting Apple Distinguished Schools, increasing school participation 12% and #AppleEDULeaderChat engagement 14% across the globe

● Elevated Apple for Education brand presence and engagement to 22% growth in internal audience interaction and 16% increase in B2B engagement across social media platforms

● Spearheaded corporate communications strategy by orchestrating 360-degree communications plans, delivering keynotes, contributing to a 11% rise in sales within the NY Apple market

● Developed integrated communications and marketing strategies via cross-functional collaboration to select high-potential books for promotions, resulting in a 9% increase in app sales during promotional periods

● Crafted social campaigns that capitalized on key cultural moments, leading to a 17% boost in organic engagement

● Directed strategies to position Apple News and Apple Books as primary sources for popular culture trends to increase employee engagement with corporate lifestyle programming

● Identified untapped business and process improvement opportunities by leveraging retail market expertise to develop a data- driven go-to-market plan, increasing Apple app promotions 11% at retail levels and expanding business in multiple verticals

● Devise and direct integrated marketing campaigns and promotional programs to influence and expand audience loyalty, conversion rates, and downloads of Apple Books and Apple News apps increasing engagement by ~40% to key metrics RÉMY COINTREAU 01/2009 – 05/2012

Public Relations + Digital Communications Director New York, NY; Paris, FR

● Pioneered PR, digital communications, strategic counsel, change management and corporate partner strategies that extended the luxury lifestyle identity of Rémy Cointreau, dedicated to its full brand portfolio generating $1,083M revenue, within regulatory industry

● Created the most profitable Rémy Martin Louis XIII launch in the company’s history, and launched integrated digital media campaigns that generated up to 28% sales increases for brands like Champagne Piper-Heidsieck

● Established industry recognition and positioned portfolio as a premier source of expertise, intelligence, and leadership in the luxury brands sector, mirroring leading performance as a top US supplier by case value.

● Managed 4 advertising/PR agencies and 5 direct reports, while internally advising leaders and teams at Paris headquarters

● Created best-practice symposiums to educate corporate audiences on important luxury business trends, issues and opportunities

-continued-

● Established best practices and developed comprehensive marketing guides to increase celebrity endorsements or sales

● Developed first exclusive American Express Centurion (Black Card) partnership, resulting in acquisition of affluent, high net- worth customers and a 30% increase in pre-sales

● Led the launch of the first Cointreau digital webisodes campaign, engaging 30M+ impressions in two days SERVICE LEADERSHIP

Save Venice Inc (UNESCO World Heritage) - Communications Lead 04/2012 – Present SEE International - Marketing Lead 06/2013 – Present Qatar America Institute for Culture – Communications Lead 03/2023 – Present SKILLS

● Communications & PR: Public Affairs Compliance Public + Media Relations Press Communications Editing Creative Writing Integrated Marketing Campaigns Big Picture Journalism Proactive/Reactive Crisis Communications Strategy Brand Positioning + Messaging Executive Communications

● Technical: Cision Apple CRM Slack Microsoft Teams Google Analytics Google Cloud MS Office iWork Google Workspace Google Products Social Media Management (Instagram, TikTok, Twitter/X, Facebook) AI Blog Copyrighting

● Business: Project Management Cross Functional Collaboration + Strategy Regulated Industry Compliance Performance + Data Analysis Resilient Self Starter in Fast Paced Settings Effective Time Management EDUCATION

BA in Political Science - University of Massachusetts, Amherst EXECUTIVE DEVELOPMENT

Certified Technical Expert - Apple Inc.

Marketing Management - Stanford University

Consumer Marketing - Harvard University

Marketing & Finance - Wharton School

Contact this candidate