VARSHA NANDAKUMAR

DIGITAL MARKETING SPECIALIST 475-***-****

DETAILS

475-***-****

ad4401@r.postjobfree.com

SKILLS

Industry Trends & Sales

Forecasting

Marketing Strategy

Google Adwords

Digital Marketing

SEO

Social Media

Google Analytics

Email Marketing

Marketing Campaigns

Data Analytics

PROFILE

Experienced Digital Marketing Specialist with a proven track record of success. Skilled in Digital Advertising, Search Engine Optimization, Social Media Marketing, and Paid Ad Campaigns. Recognized for creating, managing, and optimizing effective marketing campaigns that help increase organic website traffic, lead generation, and ROI. Passionate about leveraging data analytics to drive impactful results tackling challenging marketing obstacles and penetrating new markets. EMPLOYMENT HISTORY

Graduate Assistant- Office of Graduate International Admissions at Sacred Heart University

December 2022 — December 2023

As a Graduate Assistant at the Office of Graduate International Admissions in Sacred Heart University, I provided support in various administrative tasks and student engagement activities to enhance the experience of international graduate students.

• Assisted in organizing and coordinating international student orientation programs, ensuring smooth integration into university life.

• Analyzed website traffic data to provide actionable insights for the website improvement to the marketing team.

• Played a key role in managing social media platforms to promote university events and engage with the international student community. Digital Marketing Specialist at Jayakirana Films- Marketing Agency, Mangalore, India January 2015 — August 2022

As a Digital Marketing Specialist at Jayakirana Films- Marketing Agency, I was responsible for devising and implementing digital marketing strategies to enhance brand visibility and customer engagement.

• Developed and executed digital marketing campaigns across various platforms to reach target audiences and drive brand awareness.

• Utilized Google Analytics and other tools to analyze website and social media performance, making data-driven decisions to optimize marketing efforts.

• Managed email marketing campaigns, creating engaging content to nurture leads and drive conversions.

• Collaborated with creative teams to develop compelling visual and written content for digital platforms, maintaining brand consistency and message clarity.

• Implemented A/B testing to optimize website design and user experience, resulting in a 25% increase in conversions

• Developed and implemented a comprehensive digital marketing strategy that increased brand awareness by 80%

Founder/CEO at Mehaks- Ecommerce Fashion Brand, Mangalore, India March 2016 — July 2020

As the Founder/CEO of Mehaks, an Ecommerce Fashion Brand, I spearheaded the conceptualization, launch, and growth of the brand, overseeing all aspects of the business.

• Identified market trends and consumer preferences to curate a compelling product line that resonated with the target audience.

• Developed and implemented digital marketing strategies, including social media campaigns and influencer partnerships, to build brand awareness and drive sales.

• Managed website development and optimization, ensuring a seamless and engaging online shopping experience for customers.

• Led a team to create and execute email marketing and SMS marketing campaigns, leveraging customer data to personalize communications and drive repeat purchases.

• Established partnerships with suppliers and logistics providers to ensure product quality and timely delivery, contributing to customer satisfaction and retention. Junior Business Analyst at Kiran Technologies, Mangalore, India September 2013 — December 2014

• Conducted a detailed analysis of customer data that provided key insights into customer preferences and buying behaviors

• Developed a comprehensive business plan that identified key market opportunities and growth strategies,

• Worked with stakeholders to develop business requirements and ensure the successful implementation of projects

EDUCATION

Master of Science- Digital Marketing, Sacred Heart University, Fairfield, Connecticut September 2022 — December 2023

Bachelor of Engineering- Computer Science, Visvesvaraya Technological University, Karnataka, India

September 2008 — June 2012

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