Marketing Specialist Supply Chain

Krestiane Tamirat Abshir

+1-571-***-**** **********************@*****.*** linkedin.com/in/krestiane-tamirat my portfolio Education

Minnesota State University Mankato, MN

Bachelor of Science in Marketing, Minor in Entrepreneurship and Innovation Aug. 2018 – May 2022 Experience

Marketing Specialist Nov. 2022 – Present

C & A Scientific Sterling, VA

• Spearheaded market and competitor research for a new product line, implemented Mailchimp campaigns targeting new and existing customers, and managed Google Ads analysis, resulting in increased website traffic by 35% and sales by 20%.

• Produced and edited engaging video content for My First Lab, and managed WordPress content, significantly boosting online presence and increasing customer engagement by 30%.

• Coordinated Amazon inventory and shipping, updated product pricing, and generated business reports, optimizing the supply chain and increasing market competitiveness through detailed performance analysis.

• Utilized Monday.com to streamline project organization and enhance team collaboration, leading to a more efficient workflow and timely completion of projects.

Marketing and Strategy Intern Jun. 2022 – Aug. 2022 BLKDOG Designs BLKDOG Designs LLC,

• Conducted in-depth research on potential distributors, enriching our clients’ supply chains, and utilized Mailchimp to expand client businesses, demonstrating a direct impact on their growth and market presence.

• Collaborated with the head of Marketing and clients to develop and implement branding and marketing strategies, including designing Instagram content, which significantly improved client engagement and brand recognition.

• Identified and assessed client needs and goals, enabling tailored strategy recommendations that supported their business objectives and fostered long-term relationships.

• Leveraged Trello for project management and collaboration among interns, enhancing team efficiency and project execution.

Marketing Research and Development Jan 2021 – May 2021 Integrated Business Experience (IBE)- Minnesota State University Mankato, MN

• Led a team in developing a new safety product, conducting comprehensive market research through surveys to identify the product concept, cost, and target market, ensuring alignment with consumer needs and market demand.

• Authored a detailed business plan, covering product acquisition, target market analysis, cost management, and profit projections, successfully securing financing from United Prairie Bank to kickstart the project.

• Spearheaded the design and development of a product website and orchestrated a social media campaign, enhancing product visibility online and across campus, which significantly contributed to reaching a broader audience. Projects

Barbet E-commerce, Cultural Preservation more here April 2023 – Present

• A project that aims to preserve Ethiopia’s rich cultural heritage with the aim of ensuring the endurance of vibrant traditions in language, art, and culture for future generations.

• Offering of products, services, and experiences designed to reconnect diasporas with their roots and evoke a deep sense of belonging, such as hoodies, t-shirts and gift wraps. Mock Campaign Canva, Adobe Photoshop, Adobe Premiere more here Dec 2023

• Effectively utilized Canva and Adobe Photoshop to create billboard ads as well as a video ad using Adobe Premiere.

• Wrote compelling copy for an email marketing campaign that aims to introduce the new product line. Skills

IT& Technical: Microsoft suite (Word, Excel, PowerPoint, Outlook), Data management, Social Media management, Canva, iMovie, Adobe, Monday, WordPress, SE Ranking, E commerce, SharePoint, Napolean Cat, Amazon Seller, Google Ads

Communication: Cross-functional/interdisciplinary collaboration and team working. Training delivery. Consulting and advising

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