HEATHER WEIDNER

** ****** *****, ******* *****, California 92692

Cell: 949-***-**** Email: ad43um@r.postjobfree.com LinkedIn: www.linkedin.com/in/HeatherWeidner SUMMARY

Strategic marketing executive who leads teams that drive innovation & growth. A data-driven storyteller with a solid track record who leverages creative, actionable strategies to get results. SKILLS

Marketing automation & innovation

Revenue generation/business development

Research, trend watching & insights

Marketing strategy & planning

Product launches

Customer acquisition, retention, reactivation

Team management & development

Cross-functional leadership

Budgeting & forecasting

Brand awareness & loyalty

WORK HISTORY

Synchrony, Costa Mesa, CA Jan 2015 to Current

Vice President, Marketing Leader - Outdoors (11/2021-current) Create unique marketing opportunities to achieve partner, client & merchant business objectives that align with Synchrony growth metrics. Ensure profitability through continued program enhancements & new product integrations. Leverage consumer research to optimize products, services & loyalty.

Develop marketing strategies that have contributed to $2.15B in purchase volume (YoY growth of 24%)

& 44K new accounts (YoY growth of 8.1%)

Drive omni-channel programs & ensure digital capabilities are in place & optimized. Push for innovative thinking & agenda with partners, clients, direct & cross-functional teams.

Deliver unique & differentiated services to clients, OEMs & merchants to deepen relationships and position Synchrony as a distinguished partner.

Mange a team supporting acquisition & lifecycle programs targeting B2B, B2B2C, D2C segments & promoting our secured installment, revolving & commercial products.

Generate brand awareness & loyalty through public relations, events, meetings & trade shows. Vice President, Client Marketing (7/2019-11/2021)

Developed & implemented innovative & actionable marketing strategies to achieve business objectives. Worked collaboratively with the sales organization & product team to deliver first-class products/services designed to deepen client relationships, drive incremental cardholder growth & increase program sales.

Managed portfolio of 8 strategic client marketing relationships to achieve growth & profitability targets, including more than $1.3B in private label credit card sales.

Partnered with Digital COE to deliver digital optimization strategies to clients for both acquisition & lifecycle programs.

Leveraged research, competitive intelligence & consumer behavior to develop strong, simple & differentiated consumer value propositions, including promotional financing, loyalty programs, special discounts & program benefits.

Vice President, B2B Lifecycle & Product Marketing (3/2016-7/2019) Developed & managed Provider Lifecycle Marketing function supporting all of CareCredit's healthcare industry segments. Created positioning for products/services designed to enhance the patience experience.

Built lifecycle marketing program from the ground up, including strategies & automated journeys for healthcare providers in the onboarding, in-life & reactivation segments. o 91% who complete onboarding migrate into an engaged segment v. only 80% of control o Onboarding segment increased B2B2C applications by 23% & transactions by 38%. o In-life segment increased B2B2C applications by 21%, transactions by 42% & credit sales by 25%.

Asked to lead the marketing integration of PetsBest Insurance Company into the CareCredit veterinary growth strategy.

Vice President, Veterinary Marketing (1/2015-3/2016) Created marketing strategies to strengthen CareCredit’s market position & increase loyalty with veterinarians to achieve desired business goals.

Developed industry-leading marketing strategy that contributed to 19% sales growth & 13% enrollment growth for the veterinary market in 2015.

Leveraged finance data & analytics to recommend profitable promotions for marketing campaigns.

Developed educational opportunities with industry consultants, trade associations & other partners that were delivered to veterinarians & their staff via media, webinars, podcasts, trade shows, etc. Toyota Financial Services Torrance, CA Jun 2012 to Jan 2015 Strategic Insights Consultant (7/2014-1/2015)

Analyzed both short & long-range trends, developed strategic insights & implications of the trends, & identified opportunities/challenges to the future success of the company.

Managed research projects, communicated competitive intelligence & developed insights to support corporate strategic initiatives.

Collaborated with cross-functional team members, including strategic planning, marketing, product, finance & operations to help create long-term business plans. Sr. Relationship Marketing Strategist (6/2012-7/2014) Leveraged data & insights to create marketing strategies & plans to engage Toyota Financial Services’ 4.1 million customers. Served as the SME for the system that delivered qualified, actionable leads to Toyota dealers.

Developed targeted testing strategies to optimize paperless statement initiative, increasing adoption rate by 6.5% & saving the company $1.4 million/year.

Evaluated outbound calling strategy & recommended decreasing call attempts, resulting in a better customer experience, 1% increase of right party connects, & a decrease in complaints. Sprint, Irvine, CA Jul 2009 to Jun 2012

Marketing Manager

Implemented strategic marketing initiatives designed to acquire new customers & retain current customers.

Leveraged & optimized automated voice & text messaging program to generate an account replenishment rate of 17% & decrease in churn of 6%.

Negotiated year-over-year cost-per-minute rate reduction with recorded outbound calling vendor for an estimated savings of $638,000 over a 3-year period.

Generated cost savings of more than $500,000 through postage savings & restructuring of welcome call. Fairway Capital, Newport Beach, CA Oct 2008 to Mar 2009 Director of Marketing

Led marketing strategy for life insurance & estate planning corporation to increase brand recognition & sales.

Increased market penetration, consumer awareness, product usage, & customer loyalty by introducing a new brand image & corporate identity.

Introduced Salesforce to monitor sales activity & manage the success of marketing campaigns. Auto Club AAA, Costa Mesa, CA Feb 2006 to Oct 2008 Associate Marketing & Product Manager

Developed marketing strategies for Insurance, Car Buying, Approved Auto Repair & Driving School.

Leveraged information-based marketing & merchandising campaign to increase member referrals to Approved Auto Repair Program by 500%.

Monitored competitive environment, conducted regular financial/operational analyses on product pricing/usage, created new products & managed existing products.

Helped to achieve P&L objectives by meeting lead generation goals & response rate projections, while constantly improving lead quality through various tested media. EDUCATION

Nominated for the following small-group leadership programs for high-potential employees: o Sr. Leadership Dev. Experience 2022

o Managing Management Essentials 2020

o People Leadership 2017

o Centered Leadership 2016

Bachelor of Arts in Print Journalism, California State University, Long Beach

Associate of Arts in Speech Communications, Orange Coast College, Costa Mesa, CA

Contact this candidate