Joseph A. Ferraro, CFRE

ad43td@r.postjobfree.com

914-***-****

Pulse Marketing, Development & Communications

Strategy Consultant

**** – current

Create comprehensive marketing solutions that dovetail with the client’s current marketing efforts using all interaction streams, including mail, phone, web, email, and space ads, to build effective fundraising and branding programs.

Develop over-arching strategies and lead a collaborative process.

Direct projects from the initiating stages through planning and execution, and finally close; improve donor participation and income by implementing results-based direct response activities.

Collaborate with clients to define and streamline roadmaps connecting organizations with donor constituents and develop lasting relationships forged by honesty, trust, and reputation.

Deliver donor-focused and relationship-centric strategic fundraising solutions with proven results.

The Jackson Laboratory (JAX)

Director, Direct Response Fundraising & Social Outreach

2018 – 2020

Accelerated profile and awareness of the organization through expanded national direct response and omnichannel outreach by launching the Another Sunny Day Initiative – a comprehensive year-plus long hi-touch donor-focused and relationship-centric annual fund campaign targeting donors with gifts up to $100k.

Conceived, constructed, and implemented mid-to-major donor-giving clubs within the annual fund (Helix Fund- Signature Societies) with a graduated benefits structure for donors with annual cumulative giving from $1k to $100k.

Critical team leader as an Advancement Strategic Planning Committee member charged with setting future strategic priorities/direction in preparation for the most extensive capital campaign in the organization's history.

Generated $2 million in annual revenues, which increased new donors by 177% and $1000+ donors by 15%.

Manhattan College

Director of Development

2003 – 2007

Oversaw all operations and managed a team of 12 to raise more than $3MM in unrestricted giving and tens of millions of dollars in restricted giving annually.

Created, directed, and strategized the marketing and promotional materials for fundraising outreach operations while unifying annual, planned, corporate/foundation, and event giving programs.

Launched the first-ever Annual Fund branded outreach campaign, “Fund for Manhattan,” that increased donor funds and drove more media attention toward the college.

American Bible Society

Director of Annual Programs

1996 – 2002

Successfully raised over $125MM in 5 years through restructuring efforts and launching national branding campaigns, including the “Crusade of Light,” a pre-capital campaign that garnered numerous industry awards.

Increased response rates by over 400% and facilitated the reduced donor age by more than 15 years.

Built and managed strategic partnerships and identified new business ventures and industry alliances to advance the company’s business objectives, revenue goals, and product strategy.

Integrated multi-separate departments with individual directors into a single department with different functioning groups, leading to a cost savings of more than $425K.

Surpassed departmental income budget goals each fiscal year ($22 million in 2001), reversing previous downward trends in income production.

Uni-Mail Fund Raising

Director

1992 – 1996

Directed exceptional complete direct response marketing services, including list brokerage and management, analysis, package copy, design, production, data processing, campaign formulation, and house file maintenance to generate millions of dollars in billings and tens of millions of dollars in donations annually.

Secured through sales and referrals, many of the nation’s largest nonprofit organizations’ accounts, such as the American Heart Association, American Lung Association, American Red Cross, and the ALS Association, among others.

Launched the first-ever comprehensive national fundraising campaign for Make-A-Wish Foundation to attract over 250,000 new donors in its first year.

Walter Karl Fund Raising

Account Executive

1989 – 1992

Managed fundraising campaigns targeting over 100 million donors annually, raising over $75 million.

Researched, pitched, and secured a highly coveted multi-million-dollar mega-mailer account as the largest division-wide client acquisition in the calendar year.

Managed team of this industry-leading direct response fundraising agency providing complete direct response fundraising services.

Certified Fundraising Executive

MS, Nonprofit Management - New School University

BS (BBA) Marketing & Computer Information Systems - Manhattan College

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