Vividha Chaudhari

Address: Greater Chicago Phone: 920-***-****

Email: ad43rr@r.postjobfree.com

LinkedIn: linkedin.com/in/vividha-chaudhari

Graduate in Management Information Systems with specialization in Data Analytics. Having 5 years of experience in digital marketing analytics for enhancing website performance in terms of consumer engagement and reach.

EDUCATION

Master of Science in Management Information Systems (MIS) GPA: 3.83 Aug 2022 – May 2024

Northern Illinois University

Bachelor of Computer Applications Aug 2012 – May 2015

Savitribai Phule Pune University (Formerly, University of Pune) – India

Certifications: Data Analytics Using SAS Software - SAS Joint Certificate Program, Microsoft Power BI Data Analyst, Digital Marketing Certification, Google Analytics, Google Ads Fundamentals

SKILLS

Programming & Data Visualization: SQL, Python, R, C, C++, Java, JavaScript, HTML, Tableau, Power BI

Tools & Technologies: VB.NET, MS Office, MS Visual Studio, NodeXL, SAP S/4 HANA, SAS Enterprise Miner, Wireshark

Areas of knowledge: Data Analysis & Visualization, Data Structures & Algorithms, Data Modeling, Object-Oriented Programming, Database Management, Entity-Relationship Modeling, Big Data, Project Management, Business System Analysis & Design, Sentiment Analysis, Social Media Analytics, Enterprise Resource Planning with SAP, Network & Cyber Security

PROFESSIONAL EXPERIENCE

Digital Marketing Analyst, Net Protector Antivirus, Pune, India Sep 2019 – Oct 2020

Led a digital media team, providing solutions on search engine optimization, display advertising, and social media marketing, while incorporating data analysis to optimize strategies.

Developed innovative marketing strategies with data-driven insights for audience targeting, segmentation, and budget allocation across SEM, working on display and social advertising channels.

Managed website activities including page layout, content maintenance, and on-page SEO.

Governed website performance with Google Analytics, extracting valuable insights to comprehend the online digital experience across the website and digital advertising channels.

Applied advanced data analysis techniques to interpret advertising and website metrics, optimizing strategies to increase audience reach and drive conversions.

Enhanced website conversions with data-driven A/B testing and strategic adjustments.

Created customized reports and dashboards in Tableau, delivering visually compelling presentations of key performance indicators and actionable insights to stakeholders.

Senior Associate, eDealinfo USA Inc July 2015 – Aug 2019

Drove online product promotion through various channels, and managed affiliate marketing relationships.

Promoted products in online communities, email marketing programs, online advertising, and social media promotion.

Leveraged PuTTY to connect to servers, employed MySQL for data extraction, and applied Excel skills to glean valuable insights from a vast affiliate database.

Maintained and developed affiliate marketing program, maintaining relationships with affiliates and partners, regularly monitoring campaign performance.

Formulated impactful strategies for generating compelling website content, ensuring alignment with overarching goals and engaging target audiences effectively.

ACADEMIC PROJECTS

Utilized SAS for an in-depth data analytics project on gun violence, employed ETL methodologies to preprocess and integrate diverse datasets. Applied statistical modeling to examine relationships among variables of interest and interpreted results, delivering actionable insights for decision-making.

Participated in the OMIS Data Visualization hackathon effectively showcasing expertise in building visually compelling dashboards and presenting complex datasets. (link to dashboard)

Utilized R for customer behavior analysis, extracting insights into purchasing patterns to form strategic customer segmentation for targeted initiatives aimed at enhancing conversion rates.

Performed network analysis on Twitter to highlight handles that influenced the topic of Blue Tick feature.

Created a database for an Art Gallery using SQL server and MS Visio. Expanded the Art Gallery setup with new functionalities from a business perspective while maintaining compliance with the initial state of the system.

Performed simulation of end-to-end processes using SAP ERP for a bike manufacturer involving Sales and Distribution, Warehouse Management, Materials Management, Production Planning, Human Capital & Cost Management, etc.