Nicole Engineer

Product Designer

ad43r5@r.postjobfree.com • 303-***-****

LinkedIn • Portfolio • Broomfield, CO

Accomplished Product Designer with a strong track record in leading UI/UX projects that modernize applications and websites, boosting user engagement and revenue. Adept at working in agile environments with cross-functional teams, using tools like Figma, Adobe Creative Suite, and Jira to deliver efficient design solutions. Skilled in integrating user feedback and business requirements into effective design strategies, with a commitment to continuous learning in UX research to align design initiatives with user needs.

Areas of Expertise

● Product Design Management

● Adobe Creative Suite Expertise

● Agile Project Management

● Adaptability & Digital Design

● UI/UX Design & Team Leadership

● User Interface (UI) & User Experience (UX)

● Cross-functional Collaboration

● Design Thinking & User Research

● Mobile App Development

● Wireframing & Prototyping

● Project Management

● Usability Testing & Visual Communication

Accomplishments

●Led the UI overhaul for a major mobile application, enhancing usability for millions and enabling 600+ corporate clients to personalize their interface, completing the project within six months.

●Drove sales from $20M to $100M through innovative digital marketing and targeted e-commerce strategies, significantly enhancing campaign effectiveness with data-driven adjustments.

●Redesigned Aging.com and Alen.com, substantially boosting user experience and conversion rates, resulting in increased traffic and engagement.

Professional Experience

The Weather Channel (TWC), Remote

Product Designer

June 2023 — April 2024

Developed and executed UI modernization for TWC's B2B mobile app, enhancing usability for millions of daily users. Enabled over 600 clients to customize their weather experiences via the TWC desktop configuration tool. Collaborated with product managers and clients to pinpoint business requirements and user needs, integrating these insights into design specifications seamlessly.

●Successfully collaborated with iOS, Android, and full-stack developers in an agile environment to deliver a customer-facing digital product within a six-month timeframe.

●Modernized the mobile Weather Company’s B2B app (Max Mobile), delivering a refreshed user experience while maintaining familiarity with existing workflows.

●Presented prototypes to stakeholders, leveraging strong visual communication and storytelling skills to persuasively represent the product design process and ensure alignment across mobile development teams.

Designstudio3r.com, Broomfield, CO

Product Designer

September 2021 — May 2023

Redesigned Aging.com and Alen.com using Figma and Photoshop, significantly improving UX and conversion rates, leading to increased visitor engagement and website traffic. Managed multiple projects weekly in a high-pressure environment, consistently meeting tight deadlines.

●Collaborated with three startups to develop digital assets that effectively illustrate product functionality, user interactions, and the user journey, enhancing overall clarity and engagement.

●Defined and guided the implementation of over 20 UI features and themes, ensuring seamless integration into the web and mobile app experiences for startup clients.

●Boosted website visits and visitor duration by understanding the value of, collaborating with, and leveraging user experience research.

AeroGarden, Boulder, CO

Visual Designer

May 2016 — July 2021

Drove AeroGarden's sales from $20M to $100M by leading creative e-commerce and marketing campaigns across digital, social, and traditional platforms. Contributed original ideas and inspiration that significantly impacted AeroGarden’s ecommerce and marketing efforts, resulting in a fivefold increase in sales.

●Developed over 20 digital projects monthly, including emails and banner ads, consistently meeting tight deadlines.

●Utilized Google Analytics to refine marketing strategies, using data and metrics to enhance campaign effectiveness.

Education

Bachelor of Arts in Communication Design

University at Buffalo, Amherst, NY

Certification

UX/UI Design Certificate Program,

Boulder Digital Arts, Boulder, CO, 2019

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