BEATRIZ

SOTO ESQUIVEL

WhatsApp

786-***-****

E- mail

ad43r4@r.postjobfree.com

Linkedin profile

ABOUT BEA

My run as Communication Specialist has more than ten years. In that period of time, I have worked within international organizations, where I developed social media strategies for reaching communication, publicity and marketing goals.

Three years ago, I have improved my skills as digital marketer. Now at days, I am managing digital campaigns at Google Ads & Meta. This mixed up between my experience as Communicator and my latest run as a Marketer have given a critical thinking in order to create efficient campaigns, through a constant optimization.

EXPERIENCE

SPECIALIST FREELANCER Avanti Estrategias

OCTOBER 2019 – CURRENTLY

Lead and development Communication Strategies, Marketing Campaigns for social media and Google Ads. Also, I create and check blogs, social media and web sites content, in order to improve media plans and SEO content. As well, I supervise each visual and promotional material as videos and posts designs.

Clients: FAO, IICA, Aid for Action, Galerias Santo Domingo Mall, MAQUINSA, Policonstrucción REGIONAL COMMUNICATION OFFICER Nourishing the Future Program by Cargill & CARE International

SEPTEMBER 2014 – SEPTEMBER 2019

Improve the Cargill in Central America Image as a business committed with the education and thriving in communities where the company is. Design and development aware campaigns on issues such as a food security, and nutrition through activities and visibility material. Story Teller writer about NF beneficiaries.

Writer of Social Responsibility programs for Cargill like a counterpart Nourishing the Future project

COMMUNICATION OFFICER CARE International in Nicaragua AUGUST 2011 – AUGUST 2014

Create and supervise of local, national and regional communication campaigns on issues such as access to education, child labor, and disaster risk reduction, climate change, food security in schools, etc.

Relationship with media

Write and review scripts for TV and radio

Content Management of CARE s web and social media

Story telling writer about beneficiaries

2

MANAGEMENT ASISTANT ER COMMUNICATION

OCTOBER 2008 – JULY 2011

Compile data, statistics and other information

Order office supplies and maintain inventory

Arrange travel, related itineraries and make reservations Greet clients, direct them to contacts and give them follow up all requires REPORTER LA PRENSA

2007 – 2008

Write articles for the segments: National, Revista, Nosotras magazine. EDUCATION

GOOGLE ADS COURSE ONLINE BASIC & ADVANCED Mercatitlán by Juan Lombana at México

FEBRUARY 2023

COMMUNITY MANAGER COURSE Domestika

JUNE 2022

POST GRADUATED IN PREVENTION OF GENDER VIOLENCE Centro de Altos Estudios Judiciales de Nicaragua DECEMBER 2015

• Certified Information Management with

gender perspective

Universidad Centroamericana UCA by the

Swiss Agency for Development and

Cooperation.

• Communication for Development

Workshop by the Swiss Agency for

Development and Cooperation

STRATEGY COMMUNICATION CERTIFIED Universidad Centroamericana UCA JUNE 2013

BACHELOR DEGREE IN SOCIAL COMMUNICATION Universidad Centroamericana UCA

FEBRUARY 2006 – NOVEMBER 2010

ABILITIES

• DESIGN SOFTWARES:

Photoshop, Illustrator, InDesign

Canva

• EDITION SOFTWARES

ADOBE Audition, Premiere

LENGUAGES

NATIVE SPANISH

ADVANCED ENGLISH

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