Nick Lacaria

Strategically Driven Sales & Marketing Professional with Technical Expertise

Rock Hill, SC 704-***-**** ad432i@r.postjobfree.com

STATEMENT OF QUALIFICATIONS

A dynamic communicator driven to exceed goals and expectations.

Experienced service-oriented professional with strong leadership and relationship-building skills. A coach, mentor, and leader who operates equally well in teams and/or independently.

SKILLS

HubSpot (CRM) JDEdwards (ERP) Impact Business Development Web Hosting SalesForce GoldMine (CRM) Sales / Account Mngt eCommerce Pardot SharePoint Organic Marketing SSL Certificate Mngt SEO/SEM Social Media MS Office / Google Suite Amazon Direct / FBA Shopping Cart / CC DataBox (Analytics) EDI / MAP APIs Shopify Wordpress Coldfusion Javascript User Testing Digital Product Mngt UX Project Management Trello

CERTIFICATIONS

14+ HubSpot Certifications 18+ Pardot and Salesforce Certifications Certified Fitness Coach Certified USA Weightlifting Coach IKFF Kettlebell Instructor

WORK EXPERIENCE

Head of US Marketing – Fidlock USA / Pineville, NC

2/2023-11/2023

●Fidlock USA is premium manufacturer of magnetic accessories for cycling, water-sports and daily life,

●Unified all marketing properties for the US-based business under a single umbrella.

●Created and executed successful marketing plans and strategies which saved the company 20% in marketing overhead while coordinating with Germany HQ.

●Achieved successful re-integration of Amazon, Walmart, and website platforms, resulting in a 10% organic sales growth within an accelerated timeline.

●Improved website functionality by redeveloping specific sections to enhance compatibility with CRM/ERP (Hubspot/Sage).

Digital Marketing Manager – Boardroom Insiders / Altrata – Fort Mill, SC

5/2021 - 11/2022

●Oversaw the development of the corporate CRM, Website, and ERP.

●Collaborated with Core Leadership to deliver and oversee marketing-to-sales pipeline reports.

●Doubled the sales pipeline by creating and launching both inbound and outbound campaigns.

●Integrated multiple 3rd party APIs for enhanced functionality.

●Led HubSpot transition initiatives for Altrata, spearheading cross-functional coordination to launch numerous Salesforce and Pardot campaigns utilizing Account-Based Marketing (ABM) strategies.

●Boosted organic traffic through targeted SEO, BLOG, Pillar pages, and automated workflows.

●Maintained and managed Google Tag Manager, Google Analytics, Google Search Console, and User Journeys.

Web Sales Coordinator – Europa Sports, LLC – Charlotte, NC

2/2009 - 5/2021

●Oversaw all day-to-day operations for the web fulfillment business and managed Amazon business (direct and FBA).

●Created and implemented vendor Minimum Advertised Pricing (MAP) agreements.

●Headed customer support for web and data programs/services.

●Supported data entry teams for CRM and ERP systems including testing & procurement.

●Aligned development to support the corporate brand.

●Company’s top AM of DataFeed sales and support

●Built over 300 websites and integrated data feeds

●Managed onboarding, scaling, and digital integrations.

●Project management for all digital properties, systems, and advertising

Account Manager – Europa Sports, LLC – Los Angeles, CA

2/2001 – 2/2009

●Managed top retailer accounts. Maintained vendor relationships for 275+ brands. Managed competitive analysis, oversaw all international sales in three different markets, and mentored new account managers.

●Managed all customer relationships, contracts, negotiations, and services.

●Responsible for opening Europa’s second distribution facility in California.

●Helped scale 3+ retailers to double-digit growth each year.

●Managed a $4+mm book of business across 350 accounts; For $3m in revenue.

●Grew client base by 60%; Achieved 115% of monthly sales quota; Closed with 85% success rate.

Rescue Swimmer – US Navy

7/1995 – 10/1999

●Search and Rescue (SAR/CSAR) Phase 2 Rescue Swimmer Instructor.

●Duty armorer; Services underwater demolitions; VBSS Team member.

●Forward deployed; Trained in tactical and technical guidance.

EDUCATION

International Business Strayer University, NC

Rescue Swimmer School Jacksonville, FL (*Awarded “First in Class)

Torpedo Man “A” School Rating Great Lakes, IL (*Awarded “First in Class”)

Naval Basic Seamanship Great Lakes, IL (*Graduated top 1% in Class)

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