Denisse Marin Monge

ad42zw@r.postjobfree.com 585-***-**** https://www.linkedin.com/in/denissemarin EDUCATION

University of Rochester, Simon Business School NY, USA Master of Business Administration – STEM MBA May 2024

Majors: Business Strategy and Pricing Analytics, Minors: Marketing and Leadership

Prospanica and Forte Scholar, VP Volunteers Club, Mentor Forte Women in Business Universidad Internacional De las Américas San José, Costa Rica Master of Law December 2019

Major: Business Law

President Women in Business Association

Universidad Latina De Costa Rica - CIET Heredia, Costa Rica Bachelor of Hospitality Business Administration March 2012 PROFESSIONAL EXPERIENCE

Auberge Resorts Collection CO, USA

Brand Growth Summer Associate June 2023 – September 2023

Formed partnerships acting as a supplier relationship advisor for a sustainability program to be launched in May 2024, expected to boost customer purchases by 30% and increase events revenue by 15%, following a new pricing structure as the primary project of the season.

Implemented strategic initiatives at the F&W Festival in Aspen targeting C-level attendees, offering a wider range of the Resort’s benefits. Which resulted in 20% attendance growth after the Festival and a 5% profit increase from the previous year.

VPG Medical – Health Kam AI NY, USA

Pricing Development Strategist – AI January 2023 – May 2023

Created a product launch plan for final product presentations focused on B2C and B2B models, encompassing different pricing samples to the AI features to increase the brand’s revenue.

Implemented a targeted ads and partnership strategy to increase app downloads in B2B settings, foreseeing a 25% surge in new buyers that will translate to a $200K rev. increase within the first 6 months of execution. Strategy and Growth Consulting Services Globally

Consultant Brand Management, Product Optimization & Intl. Legal Affairs October 2012 – July 2022

Led marketing strategies, growth operations, and supply chain processes for +50 startups from 2012 until 2022, achieving $39.6M in annual revenue by Dec 2022.

Managed as the Head of Marketing Innovation for the board of Directors for a restaurant franchise, the creation of a new -value product line- during the COVID lockdowns, achieving uninterrupted operations for the brand,

Improved the franchise operation processes, in the supply chain by getting rid of bottlenecks which resulted in 40% increased efficiencies in cooking and stocking processes and, $40K of savings per semester.

Directed the pricing models for the new product strategies of Red Willow Advisors. Through this model of pricing analysis, there was a boost of 30% in brand visibility. In addition to designing regional marketing campaigns that resulted in $35M of revenue in the first year.

Handled growth strategy and product development, achieving an ROI of +$25M in the first two years after opening Maison Mathis restaurant in UAE, twice as fast as industry standard.

Campaigned legal affairs for small business growth in Costa Rica, to get tax exemptions in exports and imports from the US and Panama, achieving a 59.3% approval rate, surpassing opposition by 19%. ADDITIONAL INFORMATION

Skills: Data Analysis, Artificial Intelligence (AI), Contextual Marketing Certification, B2B, Cross Functionality, CRM, Go-to-Market Strategy, Healthcare, Innovation, KPIs Metrics, Marketing, Excel, Microsoft Office, PPT, Operational Planning, Pricing, Product Analysis, Product Development, SQL, Statistics, Sustainability, Trend Analysis, (UID) User Interface Design.

Certifications: Google Analytics 4, Contextual Marketing and CRM by HubSpot, Introduction to MarTech.

Languages: Spanish (Native); English (C1), Italian (Intermediate)

Interests: Foodie, Traveler, Curator of @moodforfoodblog, Interior Design, Fashion, Pets, and Toy Industries, Creative Spaces and Product Innovation.