ECOMMERCE/AMAZON DIRECTOR

Looking for a permanent position where I can utilize the skills gained in 20+ years of building and managing 7 figure E-commerce websites and 6+ years managing high 7 figure Amazon accounts. Ready to use my experience to take full ownership of eCommerce operations and use data driven strategies to grow the business.

● Project Management

● Sales Forecasting

● Ad Campaigns

● Amazon Account Management

● SEO and UX Optimization

● Email Marketing

● Keyword & Competitor Research

● P&L Management

● Web Development/Design

● Sales Strategy/Forecasting

● Marketing Research & Analysis

● Inventory management

Professional Experience

Ecommerce, Analytics & Development Manager

SAN ANTONIO SHOEMAKERS, SAN ANTONIO TX • 2022 to present Multi-faceted position which encompasses all eCommerce processes along with working with internal and external teams in Analytics, Marketing, Promotions, & Sales.

Manage the eCommerce and Social media teams.

Co-ordinate with the Retail, Wholesale, B2B & International divisions, along with the marketing team, to create, plan and execute marketing plans.

Streamlined the process for uploading new products to the website, trained staff, and created an SOP for reference.

Monitor website performance analytics daily and make adjustments where needed.

Monitor and forecast website sales and product analytics. Use data for site merchandising and marketing.

Oversee the performance of a third-party marketing company and consult with the Head of Retail on campaign performance.

Meet with, assess, and recommend 3P companies that can help improve sales.

Interview candidates for employment.

Monitor customer service/returns and assist/advise when necessary.

Analyze processes throughout eComm and recommend improvements

Manage and update B2B site. Consult with the Head of Wholesale on site/content improvements

Monitor site performance and SEO - make improvements where needed.

Ran Google ad campaign with a $10K/month budget resulting with an average 7.71% Cost of Sale.

Utilize SEM Rush, Google Search Console, Google Analytics and other programs to improve site visibility, UX, Rank Tracking, monitor competitors, product forecasting and overall site/sales performance. San Antonio, TX 78249 • 210-***-**** • ad42xy@r.postjobfree.com• linkedin.com/in/jeglas Shopify Set up, Migration, & Operation

GOOD SPORTS OUTDOOR OUTFITTERS, SAN ANTONIO TX • 2022 to present Configured new Shopify Plus store in preparation for the move from Magento 2. Installed needed third party apps and themes. Headed up data migration from Magento into the Shopify store. Assisted with tags, categorization, product configuration, Amazon integration and other needed tasks. Consulted on website design, styling, UX, and usability. E-Commerce & Amazon Director

GOOD SPORTS OUTDOOR OUTFITTERS, SAN ANTONIO TX • 2013 to 2022 Grew web sales by re-designing the website and migrating to the Magento platform, implementing new web policies, managing internal teams along with 3rd party agencies, Email marketing, and executing data driven strategies based on analytics and customer feedback.

Directed Amazon growth by improving seller account metrics, listing optimization, creating and managing ad campaigns and developing an in-depth knowledge of Seller Central and Amazon policies.

● Train, lead and manage teams to keep within Amazon policies & website best practices, ensure account health is maintained, optimize listings, monitor ad campaigns and hit key KPIs

● Manage PPC Advertising at a granular level to drive sales while staying within budget.

● Provide data driven sales forecasting to ensure inventory is aligned to demand

● Monitor overall account health and take proactive action to keep the account in good status .

● Create & maintain product listings through Amazon Seller Central and resolve listing issues such as missing or incorrect product details, hijacked or closed listings, stranded inventory, IP infringement, etc.

● Analyze site analytical data to implement, execute, and evaluate growth strategies.

● Collaborate with management, web teams, and outside agencies to plan and achieve business goals.

● Review and analyze customer data to improve funnels, improve customer satisfaction and optimize UX.

● Redesigned, migrated and launched a new website on the Magento platform to promote business growth.

● Managed customer service, product, & marketing teams to enhance sales & client satisfaction rating. Accomplishments

● Increased website sales 1,000% from 5 to 7 figures by site redesign, SEO, and marketing optimization.

● Increased Amazon sales over 500%, to high 7 figures, using account and sales optimization strategies.

● Took ownership of underperforming web platforms and developed strategies which resulted in growth.

● Outstanding performance earned the opportunity to be one of a few select companies to be an authorized seller for The North Face brand on Amazon.

● Develop website customer service policies resulting in consistently high customer satisfaction ratings.

● Skilled in many applications including Magento, Shopify, Wordpress, Excel, SEM Rush, & Helium 10, Google Analytics, Moz.

E-Commerce Director

GREENHOUSEBUILDER.COM, SAN ANTONIO TX • 2010 to 2013 Designed and built a website from the ground up selling Greenhouses and gardening products exclusively online. Sales grew to over 7 figures

● Managed business by performing all day-to-day tasks, including web development, product shipping, analytics, P&L, and marketing

● Devised and executed SEO enhancement along with marketing and advertising campaigns which resulted in enhancement of website traffic.

● Managed and trained all staff in day-to-day operations and created company policies.

● Created and managed Google Ad accounts along with all outside 3rd party advertising. 2002 to 2013 • PATIOSTORE.COM, SAN ANTONIO, TX

VP of Operations

Directed web teams of 15+ members and maintained job results by training, monitoring, and appraising performance. Created, developed and managed niche websites encompassing home improvement, Game Room, Patio Furniture, and other niche web divisions on multiple E-commerce platforms.

● Created and monitored Google AdWords account to increase website awareness and increase sales

● Administered store growth and new product acquisition while overseeing all digital marketing.

● Increased sales up to $6.5M annually by utilizing marking strategies.

● Analyzed and reviewed sales and site analytics and developed strategies for improvement.

● Built the E-commerce business from the ground up taking complete ownership of the business and developed long and short term plans to grow the business. San Antonio, TX 78249 • 210-***-**** • ad42xy@r.postjobfree.com• linkedin.com/in/jeglas

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