Rita Moura

Product Manager at Capitalise

+351-********* ad42mp@r.postjobfree.com

https://linkedin.com/in/ritamariamoura Portugal

SUMMARY

Product manager with a strategic focus on user-centric design, experimentation, and leading complex initiatives. Previously led teams in the hospitality sector before transitioning to a product management role. Specialized in formulating the right questions and orchestrating the assembly and refinement of ideas to drive the creation of outstanding products.

EXPERIENCE

Product manager

Capitalise

01/2023 - Present remote

Responsible for managing all parts of the product lifecycle using a range of innovative techniques and validated learning. Involved in stakeholder meetings with cross-functional teams, and defined go-to- market strategies.

Responsible for the product backlog by meticulously strategising and prioritising the product roadmap, obtaining validation from internal stakeholders based on the current strategic focus and business objectives.

Increased re-engagement with the subscriber base by 15% by identifying and improving low conversion rates in the sign-up funnel; Implemented a CRO project that included customer journey mapping, multi-variate testing.

Grew subscribers numbers by 10% reaching over 2000 subscribers through launching new premium features tailored to underserved customer segments based on qualitative and quantitative research. Delivery manager

Capitalise

07/2022 - 12/2022 remote

Led a globally distributed product team of 20 developers and QA's to delivery company projects: led daily meetings, debugged issues to unblock daily builds, managed project schedules, and coordinated project goals.

Boosted sign-ups by 5% through the successful implementation of a Product-Led Growth (PLG) strategy, achieved by introducing a freemium plan.

Rolled out new development practices for a global team and improved productivity and product quality, including timeline estimates, Agile development, scrum and monthly hackathons. Product support specialist

Capitalise

12/2021 - 06/2022 remote

Provided the leadership team with daily, weekly, monthly, and quarterly reports and analysis on support issues reported. Worked closely with the product team to define bug triaging and track the impact on product releases.

Created and maintained daily dashboards tracking the support tickets reported.

Drove the development of low-cost, high impact features by presenting product support main points of friction to the product team and consequently reduced the bugs reported by 20%. Lead a team of 3 QAs to optimize the platform and identify defects and bugs.

STRENGTHS

Team building

Built cohesive teams, resulting in higher

productivity and lower turnover rate

Leadership

Led cross-functional remote teams

toward successful product launches

increasing customer retention

Data-driven

I leverage key performance indicators,

user analytics, A/B testing, and customer

feedback to inform strategic decisions,

iterate on product features, and ensure

continuous improvement based on

actionable insights.

CERTIFICATION

Product-Led Growth Micro-Certification

(PLG) ™

Product School, January 2024

Become a Product Manager Learn the

Skills & Get the Job

Udemy, August 2022

Scrum for Beginners + Scrum Master

Certification Preparation

Udemy,February 2022

Agile Crash Course: Agile Project

Management; Agile Delivery

Udemy, December 2021

SKILLS

Product Strategy

Product management

Market research User research

Positioning Project management

Analytics

Data Analysis Experimentation

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EXPERIENCE

Welcome desk manager on duty

W South Beach

04/2019 - 07/2021 Miami, United States of America

Hotel

Developed a new upsell program and assisted implementation of new strategies, as a result upsell revenue increased by 30%. Front office manager

Herdade da Rocha

01/2018 - 01/2019 Crato, Portalegre, Portugal

Hotel

Lead the front of the house operations and supervise 15 associates and supervisors on a daily basis.

Front office management

The Palms Hotel & Spa

10/2015 - 07/2016 Miami Beach, Florida

Hotel

Leader on all metrics compliances – upsells, guest mentions and member enrollments.

EDUCATION

Bachelor of Business Administration (BBA),

Hospitality Administration/Management

Les Roches Global Hospitality Education

01/2013 - 12/2017

SKILLS

Agile methodology

Sprints Roadmapping

Launch readiness User stories

Leadership

Stakeholder Alignment

Team development

Conflict resolution

Tools

Jira Mixpanel Metabase

Azure devOps Figma

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