PHILLIPA T. PEARSON

Phone: 347-***-**** E-mail: ad42le@r.postjobfree.com

Strategic Communications Leader

Accomplished Director of Communications with over 15 years of experience, offering expertise in strategic planning, content development, and team leadership. Adept at driving effective communication strategies and fostering collaborative relationships to enhance organizational visibility and impact.

Professional Experience:

Veronica T. DeLandro for New Britain - Mayoral Campaign 2021

New Britain, CT Jan 2021 – June 2021

●Strategic Communications Leadership: Directed comprehensive communications strategy, creating branding, online presence, and marketing materials.

●Fundraising Coordination: Hosted virtual fundraisers, securing $37k within the first 3 months of the campaign.

●Advocacy and Analysis: Provided assistance through letter writing, member coalition, lobbying, and testimony.

●Visual Oversight: Reviewed and approved all campaign advertising imagery and photos.

●Team Management: Led the Communications team, overseeing designers, publicists, social media content posters, and interns.

●Program Development: Coordinated outreach with 50+ local and regional companies, community partners, and elected officials.

Independent Communications Strategist

New York, NY/Dallas, TX November 2020 to Present

●Strategic Communication Planning: Developed and executed comprehensive communication strategies, enhancing web and social media presence for clients.

●Metrics-Driven Insights: Conducted monthly and quarterly metrics analyses, translating data into actionable insights to optimize digital strategies and increase client visibility.

●Stakeholder Engagement: Led strategic planning processes, aligning organizational goals with communication initiatives. Clarified vision, mission, and brand positioning to ensure cohesive messaging.

Digital Media Communications Manager, Marketing Operations – Sales & Distribution

Warner Brothers Discovery (HBO), New York, NY April 2019 to August 2022

●C-Suite Support: Provided strategic communication support to C-Suite executives, tailoring presentations and materials to align with organizational messaging and goals.

●Stakeholder Management: Cultivated and managed relationships with content providers, external contractors, agencies, and internal colleagues, fostering collaboration for marketing and communication success.

●Innovative Marketing Initiatives: Spearheaded targeted email marketing programs using Marketo, resulting in a notable increase in open and conversion rates.

●Communication Excellence: Elevated internal communication efficiency through the strategic use of Slack, reducing response times by 20%. Played a key role in the planning and execution of Townhall meetings, ensuring effective communication of key messages to a broad audience.

Associate Manager, Communications – Domestic Network Distribution

Home Box Office (HBO), New York, NY July 2006 to April 2019

●Strategic Project Leadership: Orchestrated the design and content management of 4 B2B and public websites. Collaborated with teams to ensure the effective delivery of communication projects.

●Web Design Expertise: Led the redesign of websites, transforming creative layouts into functional HTML and mobile-compatible websites.

●Innovation and Recognition: Contributed to the development of marketing tools, earning multiple Webby awards for communication excellence.

Core Competencies & Accomplishments:

●Strategic Communication Planning: Over 10 years of experience developing and executing communication strategies.

●Leadership in Communications: Demonstrated leadership in managing communication teams and fostering a culture of collaboration.

●Stakeholder Relationship Management: Proven ability to build and manage relationships with internal and external stakeholders to achieve communication and organizational goals.

●Innovative Communication Programs: Successfully introduced and implemented innovative communication initiatives, resulting in increased engagement and brand visibility.

●Internal and External Communication Enhancement: Utilized technology such as Slack to enhance internal team communication and resolve client issues effectively.

●Project Management in Communications: Over 10 years of project management experience, ensuring the successful delivery of communication projects.

●Creative Communication Excellence: Recognized for contributions to communication excellence, including multiple Webby awards.

Education

New York University, New York, NY

M.P.S., Interactive Telecommunications and Media Design, May 2001

Howard University, Washington, DC

B.A., Broadcast Journalism, May 1998

COMPUTER SKILLS

Content Management System: Teamsite, PostUp, Braze, SalesForce

Multi-Media Software: Adobe Suite: PhotoShop, Illustrator, InDesign; Canva Business Development Software: SalesForce, Microsoft Office

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