Morrie M. Sukoff, DPM

* ***** **** *******, *** York 11725 516-***-**** ad42jj@r.postjobfree.com

Goal: Healthcare Sales

Qualifications Summary: > Qualified professional with extensive clinical experience combined with administration oversight and staff leadership resulting in exceptional quality and service standards. > Develop and execute programs to improve productivity, profitability and effectiveness with a focus on patient care. > Collaborate as part of cross-functional teams to meet the needs of the patients in demanding environments. > Apply a solution -oriented approach to resolve conflict, manage staff, and work with strategic partners to achieve optimal results. > Comprehensive experience and education in medical/healthcare protocols. > High capacity to influence, persuade, and negotiate effectively> An excellent multifaceted perspective and broad understanding of today’s medical/healthcare environments and professionals > Strong drive to make a positive difference in people’s lives

Executive Leadership Competencies:

Staff Training & Development * Strategic Partnership Cultivation & Management * Regulatory Compliance * Expense Control & Budget Management * Complex Problem Solving Strategic Planning & Execution * Productivity & Efficiency Gains * Interpersonal Communication

Director of Advanced Wound Care

Fidia Pharma - Florham Park, NJ (2021 - Present)

●Develop and implement an exceptional business plan for AWC.

● Identify, develop, and expand customer segments through identification and targeting plans

●Effectively build account plans incorporating consolidated and accurate account-level data on sales, short term and medium-term goals and customer mapping.

●Maintain knowledge of the industry trends and customer needs including, GPO’s, healthcare economics, reimbursement, competitors, and competitive products etc.

●Conduct and/or evaluate market research including customers and competitor activities.

●Develop and implement market development plans/strategies and changes as needed.

●Evaluate and address customer needs and feedback regarding new products and/or modifications to existing products and communicates to internal stakeholders.

●Proactively evaluates, manages, and effectively communicates risk (balancing quality, compliance, and business objectives)

●Prioritizes and resources benchmarking activities and participates in best practice sharing internally and externally to drive competitive advantage and market share

Senior Clinical Liaison/ Account Manager – Wound Care

Gentell – Bristol, PA (2018- 2021)

Provide Gentell wound care program to various health facilities in the New York Metro area.

Conduct wound care educational programs at healthcare facilities

Assist facilities with wound care evaluation and treatment recommendations at various healthcare facilities.

Educate healthcare facilities staff members in the proper wound care treatment protocols.

Monthly wound care rounds with clinical staff.

Determine and educate facility staff regarding appropriate dressing protocols individualized for each resident.

Attend sales calls, networking events, trade shows etc.

Wound care in servicing to wound care team, Doctors, Nurses, Nurse assistants and administrative staff,

Conducted wound care rounds to assist with decision making and proper product usage.

Clinical Specialist – Wound Care

American Medical Technologies – Irvine, CA (2017- 2018)

Provide American Medical Technologies wound care program to various health facilities in the New York Metro area.

Conduct wound care educational programs at healthcare facilities

Assist facilities with wound care evaluation and treatment recommendations at various healthcare facilities.

Educate healthcare facilities staff members in the proper wound care treatment protocols.

Monthly wound care rounds with clinical staff.

Determine and educate facility staff regarding appropriate dressing protocols individualized for each resident.

Attend sales calls, networking events, trade shows etc.

Wound care in servicing to wound care team, Doctors, Nurses, Nurse assistants and administrative staff,

Clinical Account Manager – Negative Pressure Wound Therapy

Apria Healthcare . – Plainview, NY (2016- September 2017 )

Conducts daily meetings to high potential case managers, doctors; home health organizations and other sales targets

Creates and maintains call plans to qualify new and maintain existing referrals to grow the business

Performs staff training & Development

Strategic Partnership Cultivation and Management

Regulatory compliance; policy development

Expense control & Budget Management

Complex Problem Solving Strategic Planning & Execution

Collaborated with nurses, physicians, intra-hospital departments, community resources, social services and insurance providers to assess and orchestrate acute and post-hospital patient needs.

Collaborates with case managers, payers, referral sources, home health agencies and Apria intake staff to facilitate discharges

Provided patient/caregiver initial education and documentation around usage of equipment and/or supplies for wound care and other therapies.

Provided continuing education programs as needed to on-site hospital and payer case managers

Identifies and develops strategic relationships within the institution that will enhance patient care and drive sales

Facilitates communication amongst all members of the patient care team.

Identifies opportunities for improvement in patient care

Participates in the institution’s quality assurance/performance improvement initiatives as requested

Clinical Director / Regional Sales Manager

North Shore Biomechanics Group – Commack, NY (2010-2016)

●Supervised 6 clinical staff & 4 administrative staff, managed multi-million dollar budget and maintained core measurements.

●Streamlined and improved strategic planning, operations and quality care; Joint Commission regulations, facility policies

●Evaluated and formalized job descriptions, assessed employee performance, terminated underperformers. Performed quarterly coaching to monitor and measure professional development, conducted annual assessments

oDevelop corrective actions and implement improvements

oTracked patient feedback to drive change

oEstablished team oriented and accountable professional culture.

oTeam building

oAchieving results on given objectives

●Increased new vendor contracts from previous year

●Prepared clinical protocols for wound care products

Fellow – Wound Care Tissue Healing Fellowship/Hyperbaric Oxygen Therapy

St. John’s Episcopal Hospital – Far Rockaway, NY (2008-2009 & 2011-2012)

Experience encompassed Diabetic foot ulcers, Sacral pressure ulcers, Venous stasis, and Hyperbaric oxygen therapy

Accurately assessed the immediate and continuing needs of patients to establish priorities for providing appropriate therapy interventions based on acuity level; communicated significant response to treatments, medications, and/or procedures to multidisciplinary medical teams

Generated excellent relations with patients to produce new and repeat business

Podiatric Surgery Fellowship: Peninsula Hospital – Far Rockaway, NY (2007-2008)

Chief Resident–Dept of Podiatry: Peninsula Hospital–Far Rockaway, NY (2005-2007)

Granted Chief Resident Position in 2nd Year of Residency

Oversaw 6 Medical residents and medical students.

Managed The Family Health Center, Podiatry Clinic, and Ambulatory Surgical Care

Continuously applied comprehensive knowledge of pathophysiologic changes, research findings, and medical/healthcare interventions in planning,

implementing, and evaluating therapies, including: transmetatarsal amputations, chopart amputations, open reduction with internal fixation fractures, skin graft applications, wound care debridement, daily wound care rounds

Resident: Peninsula Hospital – Far Rockaway, NY (2004-2005)

Achieved Resident of the Year Award and the Doak Dermatologics Award for Outstanding Podiatric Resident

Education / Certifications / Associations

Doctorate of Podiatric Medicine, May 2004: Podiatry School New York College of Podiatric Medicine, NY

Bachelor of Arts Degree in Psychology May 1998: George Washington University, Washington, D.C.

ACLS; BLS; Certified in Hyperbaric Oxygen Therapy; American Professional Wound Care Association (APWCA)-Associate Member; American Podiatric Medical Association; New York State Podiatric Medical Association; American Professional Wound Care Association (APWCA)

References Upon Request

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