THOMAS L. SMITH

414-***-**** ad42az@r.postjobfree.com

Germantown, WI 53022 www.linkedin.com/in/thomas-l-smith COMMUNICATIONS / MARKETING

A dynamic and creative communications professional with extensive experience in marketing communications, journalism, and technical writing. Expertise includes written and oral communication and an innovative approach to solving marketing problems. Proficient in editing, strategic planning and servant leadership management. Key qualifications include:

● Project management

● Brochure / event marketing material development

● Design / maintenance of web / social media

● Sponsorship event project management / material creation

● Marketing program development / project management PROFESSIONAL PROFILE

WordSmith by Tom, LLC, Germantown, WI October 2021-Present WordSmith by Tom is a full-service marketing company offering freelance marketing support for online publications, social media, marketing and branding. Business Owner and CEO

Expertise includes written and oral communication and an innovative approach to solving marketing problems. Proficient in editing, strategic planning and servant management.

• Provide freelance journalistic support for online and print publications, social media, marketing and branding.

• Developing technical documentation for various organizations

• Help promote and project manage regional and national events HENRY SCHEIN, West Allis, WI December 2014-July 2020 Henry Schein, Inc. is the world's largest provider of health care products and services to office- based dental, animal health and medical practitioners. Marketing Communications Manager

Promote and help to engage clients in regional and national events around the country with an emphasis on marketing tools and process to drive consulting and business services opportunities across the U.S.

• Responsible for promoting and helping to engage clients in approximately 250 national, local and virtual events around the country with an emphasis on print and social media marketing tools and process to drive sales across the U.S.

• Established a new department called Business Solutions which promotes third-party business consultants to dentists to help with business management.

• Launched an educational platform called Dental Business Institute which has received critical acclaim in publications like Fortune Magazine and brings in over $500,000 in annual revenue.

Thomas L. Smith Page 2

• Contributed to the development of a new brand “Forward” which is designed to increase profits for our Business Solutions segment. Launch involves social media, new web site, and print and event participation.

• Maintain Continuing Education (CE) accreditation through American Dental Association. NORTHEASTERN STATE UNIVERSITY, Tahlequah, OK January 2011-July 2013 Northeastern State University is Oklahoma’s fourth-largest public four-year institution and one of six regional institutions governed by the Regional University System of Oklahoma board. NSU serves nearly 9,000 students annually on three campuses. Director of Communications

Supervise and provide direction to members of the 12-person Communications staff in the following areas - web, graphic design, photography, social media, video and writing. Oversee departmental budget of $750,000.

Developed a template library of marketing materials with the other regional marketing manager and creative services which reduced the wait time from 4-6 weeks to 3-5 days and also enabled a uniformed look and message.

Changed marketing language from corporate-focused to customer-focused, resulting in an increase of more than 20% attendance at regional sponsorships.

Work with the President, Vice President, and other campus leaders to develop messaging that accurately conveys the goals and objectives of NSU in an accurate and compelling way.

TULSA TALONS (AFL), Tulsa, OK February - July 2010 The Arena Football League is the highest level of professional indoor American football. It is currently the third longest running professional football league in North America. Media Services and Public Relations

Wrote, edited, and designed the 2010 Tulsa Talons media guide in less than two weeks. Also produced game notes and flip cards for the media. Also wrote the preview and review game stories.

U.S. CELLULAR, Tulsa, OK 2003 - 2009

Fifth-largest, full-service wireless provider in the nation with 6.2 million customers and revenue of $3.9 billion in 2008.

Regional Communications Manager (2007-2009)

Wrote, edited and approved all external copy for East and West regional marketing communications. Also worked daily with a team of 14 regional marketing managers, two marketing directors and two regional vice presidents to establish the best use of the marketing and local advertising budget.

Assisted in the writing, editing and redesign of corporate brochures and marketing materials, resulting in a 20% increase in operating income. EDUCATION

University of Oklahoma, Norman, OK – Bachelor of Arts. in Journalism Cornell University, Ithica, NY - Understanding the Digital Marketing Landscape and the Customer Funnel Certification – 2023-24

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