SRIJA DANDALA

Boston, MA 508-***-**** ad4177@r.postjobfree.com www.linkedin.com/in/srijadandala Portfolio EDUCATION

BABSON COLLEGE, F.W. OLIN GRADUATE SCHOOL OF BUSINESS, Wellesley, MA August 2022 – May 2024 MBA Candidate, GPA: 3.87

• Courses: Managerial Economics, Finance, Financial Modelling & Forecasting, Business Strategy, AI in Business, Pricing, Operations, Machine Learning, Business Analytics, Marketing, Digital Marketing, Marketing Analytics, Negotiations NATIONAL INSTITUTE OF TECHNOLOGY TIRUCHIRAPPALLI, Trichy, India August 2014 – May 2018 Bachelor of Technology (Honors), Metallurgy and Material Science Engineering, GPA: 9.87 WORK EXPERIENCE

RESEARCH ASSISTANT, Economics Division Babson College, USA November 2023 – Present

• Developing a publishable case study on demand curve analysis in the New England ski resort industry, due May 2024 BUSINESS DEVELOPMENT SUMMER INTERN, Kerri Engineering Works, India May 2023 – August 2023

• Developed and executed B2B marketing growth strategies, acquiring 4 new customers in 2 months

• Implemented strategic pricing analysis and negotiation techniques to secure new contracts at 15% higher profit margins PRODUCT MARKETING MANAGER, Kerri Engineering Works, India November 2021 – July 2022

• Boosted sales by 20% through extensive market research and customer insights, informing product development

• Crafted a data-driven go-to-market strategy and developed marketing materials to spur product awareness and demand

• Achieved $20k procurement cost savings through strategic contract negotiations and supplier relationship management STRATEGIC PROJECT MANAGER, Exxon Mobil, India January 2021 – October 2021

• Spearheaded a global team of 9 senior engineers from various departments to standardize the business process resulting in a 40% decrease in lead time for projects during concept selection

• Managed a $1M research project with a team of 15 experts and 5 external vendors to qualify two new technologies BUSINESS ANALYST LEAD, Exxon Mobil, India June 2018 – December 2020

• Led a 15-person team delivering risk analysis insights and recommendations for inspection planning on all pipeline assets

• Saved ~$15M by optimizing high-end inspection programs through advanced predictive and prescriptive analytics

• Modeled statistical tool resulting in 40% timesaving and $30K/year savings leveraging the @Risk plugin & Tableau

• Led two global audits in Russia and Australia with a cross-functional team of 5 members, helping projects with in-land procurement to meet government regulations and reducing ~10% of project cost EXPERIENTIAL LEARNING

DIGITAL MARKETING PROJECT, Babson College January 2024 – March 2024

• Topped Stukent’s simulation with a ROAS of 6. Mastered customer insights to build 50+ targeted marketing campaigns

• Consulted on a digital audit for 'Tyed With Love, LLC.' optimizing for key personas and SEO. Advised on five major improvements to content, digital ad, and conversion processes, increasing user engagement and visibility MARKETING ANALYTICS PROJECT, Champion Sportswear, Babson College October 2023 – December 2023

• Identified customer segmentation using SAS studio and RFM framework, deciphering Champion's buyer behaviors to drive tailored marketing strategies and budgeting by CLV, increasing direct consumer engagement and revenue DATA SCIENCE PROJECT, Babson College August 2023 – December 2023

• Built credit risk model using Logistic Regression, Classification Trees, and Neural Networks, achieving an AUC of 0.86 and a sensitivity improvement through advanced data cleaning, feature engineering, and ensemble modeling techniques

• Built Tableau dashboard to visualize heart attack attributes and causes, and used Python for predictive modeling GROWTH STRATEGY M&A CONSULTANCY PROJECT, G I Junk Removal Company, Oregon, USA January 2023 – May 2023

• Conducted market research and multi-channel surveys to assess market demand and customer preferences

• Formulated 3 innovative growth strategies including bundled service offerings, local market consolidation through M&A

• Delivered data-driven recommendations for organic and inorganic growth options with a 3-year financial forecast BETA X (NEW PRODUCT DEVELOPMENT) PROJECT, P&G, Babson College August 2022 – December 2022

• Developed a sustainable business case for a skincare product with an innovative delivery system for daily use

• Articulated need state, target customer segment, and customer value proposition through 150+ customer interviews

• Analyzed market size and financials, formulating a 5-year profitability forecast and an actionable go-to-market strategy ADDITIONAL INFORMATION

• Technical Skills: Data Analytics, R, Python, Tableau, SQL, Palisade, SAS, EViews financial modeling & forecasting tool

• Certifications: Purdue University PGP in Data Analytics (2022); Stukent’s Digital Marketing SimternshipTM (2023)

• Honors: Beta Gamma Sigma Inductee (2024); Dean's MBA Scholar; Best Outgoing Undergraduate Student (2014-2018); DAAD Scholarship (2017); Government of India Scholarship Recipient (Top 1% in-country, 2016-2018)

• Leadership Experience: VP of Marketing at Babson Healthcare and Lifesciences Club, President at NITT Mettle (2018)

• Co-founded Calteta Club, NIT Trichy. Trained 200 underprivileged students and 20% won full scholarships in top colleges

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