Market Research Analyst
Resume:
Anil Kumar Sakala
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**********@*****.***
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Glen Allen, VA
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PROFESSIONAL SUMMARY
Dedicated professional with proven performance in management, leadership and communication. Detail-oriented in problem-solving and planning. Ready to make an immediate contribution to organization.
Highly motivated and detail-oriented professional with expertise in Secondary Research, Primary Research, Consulting, Data analysis, project management, and process improvement. Adept at troubleshooting and resolving complex issues.
SKILLS
Cross-Functional Collaboration
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Management Consultant
Influencing and Negotiating
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Business Analysis
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Quantitative Research
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Qualitative Research
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Primary Research
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Digital Spending Survey
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Secondary Research
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Sales Intelligence
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Competitor Research
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Consumer Insights Specialist
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Qualtrics
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Survey Monkey
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Proposal Creations
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Management Consultant
SQL
Tableau
Google Docs, Slides
Drive
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EXPERIENCE
SENIOR MANAGER, BUSINESS STRATEGY, PM Bengaluru
Hubilo, February 2021-Till Date
Deliver Market Insights to Management: Provide up to date information regarding market & industry trends, competition strategies, and customer sentiments to the CEO and Decision Makers
Execute Qualitative and Quantitative research to understand customer journey, customer pain points, competitor strengths & weakness, market trends etc.,
Utilize data analytics tools and techniques to analyze large datasets and extract actionable insights related to SaaS industry trends, behaviors, and market dynamics.
Identify key signals and trends in the data to formulate a well-informed Point of View (POV) and narrative regarding the analysis, along with possible findings that could inform product performance, market opportunities, and customer needs.
Conduct comprehensive research and analysis of market and competitive trends, and deliver objective, meaningful insights in concise and compelling ways
Provide data-driven recommendations to internal stakeholders, including executives, product teams, and marketing teams, to guide decision-making and drive product improvements.
Strategic Role in CEO Office: Integral part of the CEO's office, overseeing critical business research priorities
Identify potential companies for acquisition to enhance product strengths and offerings
Customer Feedback Compilation: Provide strategic support and consumer insights to identify customer wants and needs to ensure product development is consumer driven
Shape Business and Product Strategy: Develop research objectives with the potential to influence both business and product strategies
Project Management Role: Program management in developing overall company strategy, business planning, performance analysis, liaison with business heads and cross functional teams like Product, Engineering and Customer Success to drive Product deliveries, strategic growth initiatives.
Worked with senior management on strategy development and execution planning.
Utilized effective communication techniques to build relationships with stakeholders at all levels of the organization.
Managed multiple projects and priorities in a fast-paced environment.
Mentored junior staff members, providing guidance on career development opportunities.
Provided clear direction and guidance to subordinates, fostering an environment of collaboration and teamwork.
Established performance metrics to monitor progress towards organizational goals and objectives.
Analyzed data from various sources to identify trends and make actionable recommendations for improvement.
Leveraged technology to streamline processes, resulting in significant time savings across departments.
Built strong relationships with vendors and suppliers; negotiated favorable terms for company purchases.
Managed multiple high-priority projects simultaneously while meeting tight deadlines.
Identified areas for improvement throughout the organization; implemented corrective measures where necessary.
Conducted market research activities and analyzed competitive landscape to inform strategic decisions.
Created and implemented effective strategies to increase market share and grow business.
Led and directed team members on effective methods, operations and procedures
Addressed and resolved client or customer inquiries to foster superior standards of service.
Collaborated closely with senior executives to develop long-term corporate strategy plans.
Negotiate with vendors to achieve the best value
Provides assistance to management as needed. Assists in the proper procurement process. Provides frequent updates of procurement status.
Provide thorough information and recommendations to all appropriate stakeholders concerning product and service availability, sources of supply, known vendor performance, pricing, available cooperative contracts, and alternatives.
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MANAGER, RESEARCH & CONSULTING, Bengaluru
ResearchFox, June 2019-February 2021
Utilize your expertise in data analysis and insights to uncover actionable opportunities for rapid growth in both self-initiated and leadership-assigned growth projects
Project Scoping, Solution Mapping, and Management: Proficient in scoping projects, mapping solutions, managing project execution, and monitoring progress
RFI and RFP Responses to the Research Projects: Handled Proposal creations to win different clients worth 1Million
Leadership of a 7+ Member Consulting Team: Skillful in leading and managing a consulting team of seven or more members
Innovative Marketing Strategies: Conceptualize marketing initiatives, including creating blogs and executing email campaigns to drive website traffic
Sales Expertise: Accomplished in diverse sales activities encompassing outbound and inbound calls, logo acquisition, deal closure, and proposal creation
Survey Execution Experience: Experienced in executing surveys that encompass the following areas: IT Initiative and Digital Adoption Trends, IT Modernization and Data Trends, Digital Strategies, U&A Studies, CEO/C-Level Insights, GTM Strategy for Market Entry etc
In-depth Industry Insights: Proficient in gathering insights for the IT industry, as well as the consumer and automobile sectors.
Utilized predictive analytics tools to forecast customer behavior and market trends.
Provided actionable insights regarding competitive landscape analysis and industry best practices.
Analyzed large datasets using SQL queries in order to uncover hidden patterns in customer behavior.
Designed surveys to collect feedback from customers on product performance, pricing, and satisfaction levels.
Managed projects focused on understanding customer needs by leveraging primary research techniques like focus groups.
Leveraged advanced analytics techniques such as machine learning algorithms to improve marketing campaigns effectiveness.
Analyzed data from multiple sources to identify trends, opportunities, and risks.
Monitored changes in consumer sentiment over time by gathering feedback through online surveys.
Created detailed reports summarizing research findings and presented them to senior management.
IT Procurement recommendations to clients
Interact with Gartner, Forrester and IDC to get recommendation on vendors and price quotation understanding of the IT product in procurement.
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MARKET INTELLIGENCE SPECIALIST, Bengaluru
HackerEarth, March 2018-May 2019
Creation of Market Intelligence Repository: Proficient in developing comprehensive repositories of market intelligence
Product Development Recommendations: Capable of offering strategic recommendations for product development like doing GAP analyses to identify product improvement opportunities
Sales Strategy Formulation: Expertise in devising effective sales strategies to drive growth
Market Positioning Strategy: Adept at crafting strategies to position products effectively within the market
Proposal Creation: Proficient in generating compelling and persuasive proposals
Custom Research Expertise: Skilled in conducting custom research including Account Intelligence, Industry Insights, and other relevant insights.
Coordinated with cross-functional teams on projects and initiatives.
Coordinated with stakeholders to support business demands.
Conducted extensive research to identify trends in the industry.
Developed marketing or outreach media to communicate sustainability issues, procedures or objectives.
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SENIOR RESEARCH ANALYST LEVEL 4, Trivandrum
Ernst & Young, April 2016-June 2017
Managed Research Projects: Successfully managed research initiatives in areas such as Information Technology, Business Resilience, and Cyber security
Assisted Business Partners: Provided support to business partners in creating Winning Proposals, Go-to-Market materials and client presentations
Created Marketing Collateral: Developed brochures and thought leadership papers to enhance brand awareness
Newsletter Management: Held full responsibility for end-to-end newsletter creation and distribution.
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ASSISTANT MANAGER, Chennai
Kaar Technologies, January 2014-April 2016
Analyst Relationship Management: Responsible for engaging with analysts from Gartner, with analyst vendor briefings and inquiry calls
Industry Trends Mapping: Regularly update C-level management on industry trends and challenges within the SAP market, involving comprehensive analysis, strategy-driven reporting, and SAP market analysis
Advisory Report Analysis: Proficient in interpreting and articulating insights from advisory firm reports, including Gartner, Forrester, IDC, Ovum, E&Y, PwC, Frost & Sullivan, and KPMG, to provide valuable updates on industry and technology trends
Sales Enablement Support and Presentations Development.
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SENIOR EXECUTIVE - CORPORATE STRATEGY, Bengaluru
Larsen & Turbo Infotech, July 2011-December 2013
Assisting Strategy Head in Business Roadmap Creation
Planning and Structuring Research Projects Full Ownership of Research Execution
Aiding Management, Sales, and Business Units in Strategy Development Conducting Industry, Technology, and Account Research
Proficient in Market Sizing, Trends, and Challenges
Skilled in Competitor Analysis, SWOT, and IT Business Models
Familiarity with Gartner, Forrester, IDC, Ovum, PwC, KPMG, etc.
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SENIOR MARKET RESEARCHER TEAM LEAD, Chennai
GAVS Technologies, February 2008-June 2011
Collecting data, identifying, evaluating, and monitoring potential opportunities
Actively contributing to the creation of sales opportunity pipeline reports Conducting market studies on industry and technology trends
Assist Marketing and Sales Team
Establishing an account database for the US, UK, and Middle East regions.
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EDUCATION
MASTERS IN BUSINESS ADMINISTRATION - MARKETING, INDIA
IIeBM, January 2003
BACHELORS IN TECHNOLOGY - ELECTRONICS AND COMMUNICATIONS, INDIA
JNTU University, January 2003
CERTIFICATIONS
Post Graduate Diploma in Business Analytics & Business Intelligence, 06/2019 - 04/2020, Illinois Institute of Technology
CSPO – Certified Scrum Product Owner
HONORS AWARDS
Best Performer - Quarterly Award, 03/2021 - 05/2021, HubiloExcellence Award, 07/2011 - 12/2013, L&T InfotechExcellence Award, 02/2008 - 06/2011, GAVS Technologies
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