Professional Profile

A creative, technically astute, performance-driven, professional able to transform ideas into solutions looking to contribute to a forward thinking professional environment. Areas Of Excellence

• Strategic leader; relationship builder.

• Strong ability to cultivate professional rapport to deliver premium customer service.

• Analytical and outside the box thinker who excels in both an individual and team environment.

• Results orientated individual with proven success in researching and locating discrepancies and ultimately saving the company money.

• Extensive digital design and printing experience. Marketing Skills

• Development of Social Media and SEO strategies to grow brand awareness.

• Website Development and maintenance of web-based product applications within, keying on user- friendliness.

• Responsible for design, distribution, and maintenance of corporate e-newsletters, subscriber databases, print newsletters and press releases.

• Event planning, organization, direction, and evaluation of strategies related to marketing, advertising and public relations.

• Generated, prepared, and presented reports on performance of marketing initiatives (social media, print ads, website traffic, e-newsletters, etc.)

• Prepared and planned initiatives to optimize and expand business segments with effective and cost efficient programs.

Communication Skills

• Created instruction manuals for staff, field technicians and customers.

• Trained staff on new website functions and applications.

• Wrote newspaper and magazine articles for business marketing materials.

• Created profile sheet, postcards and business card marketing pieces.

• Organized, coordinated, and represented companies and various industry and community events. Invited guests, coordinated sponsors and staff for these events, tracked all fees paid, and procured giveaways for guests.

• Responsible for brand management, communication plans, vector graphics, page layouts, and marketing analytics.

Administrative Skills

• Created complex power point slides for courses/executive presentations.

• Created necessary forms / contracts / agreements for insurance companies.

• Draft executive level budget analysis.

• Managed deployment of equipment and supplies, scheduled maintenance, and delivery of product, for network of propane kiosks.

• Budgeting skills; A/P experience

• Ability to effectively use purchasing software to ensure accuracy of sales orders

• Analyzed sales orders to discover any discrepancies’; saved companies money.

• Coached, Associate Coached, and was Convenor for Minor Hockey. Prepared schedules, tracked statistics, arranged team sponsorships, booked hotels for tournaments etc. Management Skills

• Delivered success by consistently building new business, securing a returning client base and forging strong business relationships.

• Lead and motivated sales network by advising on and assisting in coordinating marketing initiatives to grow the business segments with effective and cost efficient programs.

• Responsible for administrative, IT, operational, and budget for a fleet of self service kiosks across Ontario.

• Reported to Executive & Management groups, planned, organized, directed, controlled and evaluated the activities of marketing, advertising and public relations. AARYN

BECHARD

Marketing &

Communications

Specialist

19 South Edgeware

Road

St. Thomas, ON

N5P 2H1

519-***-****

ad40sa@r.postjobfree.com

Event Planning / Organizing Skills

• Organized and Coordinated Airia Brands’ presence at various tradeshows and conferences across North America (Lennox Live, Wolseley One, AHR Expo). Also coordinated and helped develop Airia Brands’ new Lifebreath.com website (launching April 2024).

• Planned and represented EDPRO’s presence at Canada’s Outdoor Farm Show and London Poultry Show for 2 years. Booked and planned floor space, booth rental, and procured giveaways.

• Planned Eclipse Scientific’s presence at the NDT in Canada Show in Toronto.

• Organized and executed the Totten Group charity golf tournament in Ingersoll for 3 years. Handled promotion, advertising, vendor sponsors, menu, ticket sales, staffing, set-up and logistics of event.

• Creative Director for Wallaceburg Pumpkinfest. Developed all print advertising and social media placements.

• Organized family schedule including travelling hockey teams, doctor’s appointments, etc. Technology Skills

Mac & PC, Photoshop, InDesign, Illustrator, Dreamweaver, WordPress, Acrobat Professional, Quark Xpress, Microsoft Word, Excel, PowerPoint, HTML, CSS, SEO, CRM, Google AdWords, brand management, digital marketing (social media and email marketing campaigns). References available

upon request

AARYN

BECHARD

Marketing &

Communications

Specialist

Professional Development Courses

• Resolving Workplace Conflict

• Executing Strategy At The Front Line

• Communication For Leadership Success

• Adaptive Leadership

• Leadership Communication

• Ajax Development

• Ruby Programming - Basic

• C++ Fundamentals Part I and II

• Django and Python Introduction

• HTML5, CSS, PHP Coding Basics

• Java Script - Servlets and JSP’s

Education

Graphic Design Diploma 1998

Fanshawe College - London, ON

Graphic Design Fundamentals 1994

Lambton College - Sarnia, ON

Volunteer Experience

Coach, Assistant Coach, House League Convenor

- St. Thomas Minor Hockey Association (various

teams)

Parent volunteer - Monsignor Morrison Catholic

School (St. Thomas)

Fundraising for hockey teams through car washes,

BBQ’s etc.

Creative Director - Wallaceburg Pumpkinfest

Work Experience

Airia Brands Inc.

Marketing Specialist

London, ON 2021 - to date

Caniac Solutions

Marketing Communications Specialist

St. Thomas, ON 2017 - 2019

EDPRO Energy Group Inc.

Marketing & Business Development Leader

London, ON 2016 - 2017

Eclipse Scientific

Marketing Coordinator

Waterloo, ON 2013 - 2014

Totten Insurance Group

Marketing Coordinator

London, ON 2010 - 2013

Various Companies

Prepress Technician / Graphic Designer

Greater London Area, ON 1998 - 2010

19 South Edgeware

Road

St. Thomas, ON

N5P 2H1

519-***-****

ad40sa@r.postjobfree.com

Contact this candidate