Mike Armstrong

Chicago, IL. US 773-***-**** ad40s3@r.postjobfree.com https://www.linkedin.com/in/themikearmstrong/

A seasoned professional with expertise in website and web application development, product management, and digital accessibility, utilizing over 15 years of experience to design and implement business-driven solutions across diverse technology platforms. Proven track record in making strategic decisions that result in profitable digital product development and effective team leadership within medium to large-scale organizations. Skilled in leading cross-functional teams, fostering collaboration, enhancing performance, and achieving project goals through effective communication and interpersonal abilities.

AREAS OF EXPERTISE

Product Management Digital Accessibility UX/UI Development Digital Marketing Design Systems

Strategic Planning & Execution Analytics & Optimization Agile/Scrum Methodologies

Training & Development Team Building & Leadership Enterprise Systems

TECHNICAL SKILLS: HTML CSS JavaScript Figma Adobe CC Jira Github IAAP CPACC (in progress)

PROFESSIONAL EXPERIENCE

Allstate Insurance, Chicago, IL 2015 – 2023

Front-End Engineering Manager

Hands-on coding and product management of front-end (UI) development to support large-scale applications in agile/scrum using HTML, Javascript, CSS, Node.js & Python. Built and managed a development team to support digital marketing initiatives for a 45k+ employee, Fortune 100 company with an annual budget of $100M. Moved all digital marketing production from third party entities to an in-house solution resulting in multi-million dollar annual cost savings. Established streamlined workflows between leadership, marketing, UX, design, IT, legal, and third-party vendors, optimizing project outcomes. Utilized user data to coordinate the production of internal applications, improving the production efficiency of diverse teams.

·Collaborated with leadership, legal, UX, technology, and product teams to establish and meet WCAG 2.1 digital accessibility standards, conducting audits on existing applications and advising product teams on new applications - assisting them with VPATs/ACRs, reducing ADA-based lawsuits by 75% and ensuring inclusive user experiences.

·Product management for websites, landing pages, omni-channel advertisements, internal and customer facing applications.

·Accessibility testing using NVDA, VoiceOver, Axe Dev Tools, Color Contrast Analyzer, WAVE.

·Unit testing applications with Jest & AxeCore.

·Partnered with UX, Research, IT, in regularly occurring agile sessions with product teams to optimizing existing properties and/or create new features based on research, business requests and analytics.

·Managed Front-End Engineering team in collaboration with UX, Design, IT & Business on developing a proprietary design system and supporting UI component library.

·Designed, built, edited and published content for allstate.com and related marketing properties.

·Hired and mentored multiple engineers, fostering growth and contributing to professional development.

·Coordinated purchase and/or licensing of proprietary fonts and font platforms.

AgencyEA, Chicago, IL 2013 – 2014

Digital Director

Established and spearheaded a novel digital team to create cutting-edge experiential marketing tools, significantly improving efficiency and effectiveness in marketing campaigns. Hands-on coding and team management developing various applications, including social sharing applications, registration systems, custom Android applications, and displays for large-scale events, contributing to enhanced attendee experiences and event success.

Mediamind (now Amazon Ads), Chicago, IL 2012 – 2013

Creative Technical Director

Transitioned to the media side of digital marketing to learn more about platforms, systems and tools as well as to gain more insight into the marketing funnel and workflows.

·Collaborated closely with the product development team, sales and marketing to develop a new HTML5-based ad platform.

·Hands-on product support for clients (advertising agencies) such as Leo Burnett, VSA and Ogilvy.

·Orchestrated user testing sessions to collect and analyze valuable insights for data-driven decision-making.

·Facilitated the transition of the product team from Flash-based ads to JavaScript/HTML, ensuring a seamless and successful migration.

Ogilvy, Chicago, IL 2007 – 2012

Technology Director

Hands-on coding and team management of full-stack development to support client’s marketing intiatives using .net, Node.js, HTML, Javascript, CSS. Expanded team to meet demand, and ensured resources for project execution. Implemented new repository management and CI/CD strategies, improving development efficiency and code quality. Established QA and accessibility checkpoints and ensured compliance and high-quality software. Acted as key technology point of contact for clients and partners, building strong relationships for smooth communication and collaboration.

·Hired to lead and manage the technology team, leveraging strong leadership skills to drive successful project completion, foster collaboration, and achieve business objectives.

·Acted as technology liaison with multiple clients, partnering with their IT teams to launch and host brand websites and marketing materials.

·Accessibility testing using NVDA, VoiceOver, Chrome Dev Tools

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