Charlotte Gillem

ad40rh@r.postjobfree.com ● www.linkedin.com/in/charlotte-gillem ● 623-***-**** ● Phoenix, AZ EDUCATION

Southern Methodist University, Temerlin Advertising Institute Dallas, TX Bachelor of Arts, Advertising with a Specialization in Digital Media May 2024 Minor, Journalism

Cumulative GPA: 3.4/4.0

• Relevant Coursework: Media Measurement and Metrics, Business Communications, Professional Seminars, Advertising Campaigns

PROFESSIONAL EXPERIENCE

Matstock & Associates Insurance Company Phoenix, AZ Summer Intern May 2021 – August 2023

§ Managed customer relationships by maintaining active communications with clients to facilitate customer success initiatives

§ Developed weekly content across social media platforms to increase engagement with the brand’s Instagram, Facebook and LinkedIn

§ Orchestrated the buildout of agency marketing initiatives to boost the brand’s search engine optimization

(SEO) enabling new client interactions

LAVIDGE Advertising Agency Dallas, TX

Summer Intern May 2023 – August 2023

• Provided assistance to increase the number of clients by helping conduct market research

• Developed projects for the business while working with the clients and research

• Coordinated agency marketing initiatives for LAVIDGE Skincential Sciences Phoenix, AZ

Summer Intern May 2020 – August 2020

• Coordinated market research to benchmark competitors and identify key metrics in the space including product pricing and go-to-market (GTM) strategies

• Cultivated relationships with key social media beauty influencers to promote Skincential products, increasing the brand’s market presence and user engagement

• Produced weekly content across social media platforms (e.g., Instagram, Meta, and LinkedIn) to increase brand messaging

ACTIVITIES & LEADERSHIP

SMU TV Dallas, TX

Production Team August 2023 – Present

• Facilitate the production of weekly SMU TV broadcasts and coordinate daily tasks with leadership teams SMU Advertising Club Dallas, TX

Participating Member August 2022 – Present

• Create annual strategic roadmaps and coordinate networking opportunities for the broader organization ADDITIONAL SKILLS

Computer: Microsoft Office (Excel, PowerPoint), Adobe Products (InDesign, Illustrator, Photoshop), Content Pruning for SEO, Meta Ads Manager (Facebook, Instagram), LinkedIn Ads Manager Certifications: Google Analytics Certification, Marketing Foundations: Analytics (LinkedIn)

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