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Social Media Business Development

Wedgefield, FL, 32833
April 15, 2024

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Xavier Polo,


Orlando, FL


• Strong leadership skills with a focus on team collaboration, mentorship, and development to maximize performance and achieve objectives

• Commitment to driving business growth and fostering client satisfaction through strategic initiatives and exceptional service delivery

• Proficient in computer applications (Microsoft Word, PowerPoint, Excel, internet, email, social media), automation tools (Zapier, HighLevel, Pabbly,, AI tools (ChatGPT, Midjourney, Gemini, Undetectable, Bard), various software (ActiveCampaign, MailChimp, Oracle Commerce Cloud, etc.), and design tools (Adobe Creative Cloud, Canva, etc.)

Professional Experience:

Spark Medical Marketing – Boca Raton, FL 09/2021-03/2024 Business Development Specialist 08/2023-03/2024

• Collaborated with CEO and senior leadership to refine long-term growth strategy, aligning with overall business objectives

• Executed and developed new business relationships for company growth and overall revenue

• Identified operational improvements to boost productivity, cut costs, and optimize resources

• Coordinated with departments (Marketing, Creative, Operations, Tech, HR) for seamless execution of growth plans

• Fostered innovation by spotting and promoting new opportunities in line with core competencies

• Established and monitor KPIs to gauge internal growth initiative success and impact

• Attended and presented at workshops as needed to stay alongside of industry trends, launch new services, establish key relationships and products

• Conducted research to drive exponential growth and enhance market presence

• Spearheaded podcast creation, delivering insight and leadership in collaboration with CEO

• Performed market analysis to identify expansion opportunities, positioning company as industry leader

• Provided real time live demonstrations of products and services offered at Spark

• Cultivated relationships with clients, partners, and stakeholders to support business expansion efforts Creative Digital Solutions Manager 07/2022 – 08/2023

• Managed editorial calendar and workflow to ensure timely postings of high-quality content across multiple platforms.

• Developed marketing initiatives across various channels, including SparkConnect and social media

• Collaborated with developers to create roadmaps and manage customer support

• Produced graphic content for campaigns, including PNGs, GIFs, and MP4s

• Analyzed content performance metrics and made data-driven decisions to improve content strategy and effectiveness.

• Supervised production of SparkReplay video service, creating content to boost revenue for clients Digital Marketing Coordinator 09/2021 - 07/2022

• Supported Executive Director of Digital Solutions in marketing initiatives and digital projects across various channels

• Managed production and execution of SparkReplay video looping service

• Implemented SEO strategies for Local SEO clients, utilizing SEO software and Google Keyword Planner

• Created email, text, and presentation materials for device companies like BTL Aesthetics and Cynosure

• Lead client training calls to optimize SparkConnect campaigns and convert leads into sales Denby USA Limited – Bridgewater, New Jersey 03/2019 - 08/2021 Digital Marketing Assistant

• Supported Digital Marketing Manager in all marketing initiatives and sales strategies across channels

• Produced creative and engaging social media content such as giveaways and contests to increase engagement by 40% within one week.

• Developed and executed content strategy for Instagram, Facebook, Pinterest and Twitter resulting in a 20% increase in followers within one week.

• Established partnerships with influencers in US and Canada markets

• Created graphics for email marketing, paid advertising, and social campaigns

• Monitored and maintained third-party websites, including product submission and pricing

• Launched paid advertising via Facebook Ads Manager, including remarketing and promotional campaigns NYS Collection Eyewear – Marlboro, New Jersey 09/2017 - 03/2019 Marketing Coordinator/PR Assistant

• Managed website layout and design, ensuring a user-friendly experience

• Created and updated product descriptions to enhance online shopping experience

• Designed content for social media posts and advertisements to engage audience

• Provided customer service on social media platforms to address inquiries and concerns

• Developed Press Releases and Pitch Letters for promotions and events to garner attention

• Collaborated with marketing specialists to create and execute effective marketing plans

• Collaborated with Franchisees for promotions, customer issues, and advertising materials

• Contributed to digital marketing strategy concepts and materials with the eCommerce team

• Maintained website inventory and update NetSuite system for Warehouse purposes Education:

Masters Degree in Graphic Design, Academy of Art University, 05/2022 Bachelors of Arts in Communications, Rutgers University, 05/2019

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