Client

Cultivation

Targeted

Marketing

Leadership &

Coordination

Lead

Generation

&

Qualification

WENDY SVEDA

Atlanta, GA • 770-***-**** • ad40n0@r.postjobfree.com • Linkedin.com/in/wsgroup STRATEGIC BUSINESS DEVELOPMENT EXECUTIVE

Strategic Planning & Execution Revenue Growth Customer Success Strategic Business Development Leader with 20+ years in the Architecture, Engineering, and Construction (AEC) sector, excelling in the formation of strategic partnerships and management of high-profile client portfolios. Skilled in propelling growth and spearheading innovative lead generation initiatives, delivering substantial annual revenue increases. Collaborates effectively with marketing teams to develop strategies that boost client presence and strengthen industry ties. A visionary leader and mentor committed to cultivating business development acumen in emerging professionals recognized as an “Upcoming Entrepreneur of the Year.”

• Business Development

• Coach & Mentor

• Brand Awareness

• RFQ/RFP Generation

• Leadership & Team Development

• Market Penetration

• Relationship Building

• Client Acquisition Strategy

• Leadership Engagement

Technical Skills: Zoho CRM, ACT CRM, Goldmine CRM, Microsoft Office Suite & Outlook, Google Apps, LinkedIn

“I've known and been a client of Wendy Sveda for more than 25 years. She is well-connected in the AEC community. Although I've been a client of hers, she goes out of her way to notify me of potential project leads she comes across that I may be interested in following up on. She is cordial, funny, outgoing, and professional in her dealings with clients and colleagues. She knows how to develop and manage relationships seeking out the best connections for her clients. If you work in the AEC community, I would highly recommend her as an asset to your company.” - Danny M., Associate Principal and Owner, CDH Partners PROFESSIONAL EXPERIENCE

2010 - PRESENT: SVEDA GROUP, KENNESAW, GA • PRESIDENT/CEO A self-funded, entrepreneurial start-up venture providing strategic planning, lead generation, and competitive solutions in the A/E/C industry. Established Sveda Group from the ground up, driving strategic business development and managing a specialized client portfolio in construction, design, and engineering services. Champion client growth and retention for firms including TWS, MJ Lant Developments, and Piedmont Geotechnical. Actively participate on industry boards, advocating for client interests and fostering robust business alliances.

Achieved significant annual revenue growth of over 50% since the company's inception, establishing enduring relationships with top commercial real estate producers and economic developers in Georgia.

Elevated client branding, visibility, and credibility through strategic business development and targeted marketing plans, resulting in increased revenues and expanded profit margins.

Developed and implemented a comprehensive lead generation and tracking strategy that significantly bolstered client growth, streamlined appointment setting, and leveraged professional networks, that substantially increased client acquisition and retention.

2007 - 2009: MACTEC ENGINEERING, ATLANTA, GA • REGIONAL MARKETING/BUSINESS DEVELOPMENT DIRECTOR Industry leader in engineering, environmental, and construction services to public and private clients worldwide. Based in Atlanta, the MACTEC team includes 3,000 employees in 80 locations. Led the pursuit and management of client relationships for the project business development team, overseeing the execution of services for projects through RFP generation. Built connections with major stakeholders, including owners, developers, architects, commercial brokers, and general contractors, fostering relationships crucial to preside over high- quality projects. Organized fundraisers for charitable organizations, with MACTEC serving as the lead contributor.

Secured over $15M in fees through the generation of RFP opportunities for the geotechnical and construction materials testing division, contributing to the success of highly visible projects.

Supervised the planning and execution of fundraisers for various charitable organizations, showcasing dedication beyond day-to-day responsibilities.

Forged and maintained strong relationships with core stakeholders, essential in attaining project outcomes.

Initiated and implemented the "Strategic Action Capture Plan," aligning company efforts with strategic goals and contributing to overall business development success.

Applied a proactive approach in navigating challenges related to payment and appreciation for services within the organization, ensuring the execution of day-to-day activities. Additional Work History

GEO-HYDRO ENGINEERING, KENNESAW, GA • DIRECTOR OF BUSINESS DEVELOPMENT Geotechnical and materials testing firm that works together with owners, developers, design professionals, lenders, and contractors throughout the industry.

Managed a diverse client portfolio encompassing government municipalities, education boards, economic developers, program managers, and developers. Spearheaded strategic business expansion through the cultivation of new and existing professional relationships.

Initiated and led Geo-Hydro’s first high-rise construction projects with Starwood Properties and Barry Real Estate, leading to a project valuation of $500M and securing $3.2M in company fees.

Expanded the company's business scope across multiple sectors, leading to a substantial increase in the client base and the strengthening of professional network connections. NOVA ENGINEERING & ENVIRONMENTAL, KENNESAW, GA • VICE PRESIDENT & PARTNER Established in 1996 and founded to provide environmental consulting, geotechnical engineering, construction materials testing, and inspection services for the design and construction community in the southeastern United States. Played a pivotal role in a startup as a senior member of NOVA, focusing on business development and marketing within an established client base.

Consistently surpassed sales targets, securing pre-commitments totaling ~$80M over 10 years.

Earned recognition as Upcoming Entrepreneur of the Year in 2001 by top brokers.

Achieved significant milestones such as selling NOVA’s first multi-family high rise on Florida’s coast and contributing to the opening of the first branch office in Panama City Beach, Florida. TOP CONSTRUCTION PROJECTS & ESTIMATED COSTS

SVEDA GROUP

North American Properties, Colony Square Redevelopment - $280M Fulton County stadium new systems infrastructure - $66M MACTEC ENGINEERING

Brand Properties, AAA Braves Stadium - $80M

Crescent Resources, Phipps Office Tower - $50M

GEO-HYDRO ENGINEERING, INC.

Pope & Land/Novare/Post/Duke, 3630 Peachtree Tower (Geo Hydro’s first high rise) - $50M Barry Real Estate/Hardin Construction, Starwood W Hotel, Atlanta - $40M NOVA ENGINEERING

Novare/Wood Partners, 6 new Condo Towers - $300M

GTE, GTE Corporate Campus - $50M

EDUCATION

BACHELOR'S DEGREE, MARKETING & BUSINESS MANAGEMENT KENNESAW STATE UNIVERSITY – KENNESAW, GA

“I work with Enterprise-level construction companies, developers, and other verticals that own and operate fleets. Wendy is a real asset. She is technical; she is consultative; and she is certainly adept at building relationships. I am confident that Wendy is a go-to partner for anyone looking to add value to their business relationships.” - Dean W., Principal, OurTAC

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