Dear Sir,

I am currently searching for a new career opportunity with different challenges. Thus, I

would appreciate if you could revert back if you have a suitable opportunity that matches my expertise.

I started my professional career in 2005; it took me few years to reach a solid ground, which was in 2007 when I started working in Mobiserve, then in 2009 when I had been employed by Etisalat. Since then, I had been selected for different roles in Etisalat, which were a real addition to my personal and professional growth and still looking for more challenges and career development in Etisalat.

The professional expertise I have gained from the different roles I have been assigned to can be summarized into “commercial budgeting & planning, business plans, business cases, pricing, analysis, customer insights, marketing, operations, CVM, product management and business development”.

Finally, I would like to thank you for your time and consideration and below is a summary of my professional path, followed by a detailed CV.

Best Regards,

Mona El Guindy

Mona Waheed El Guindy

9 St. Dr. Gamal Nouh, Almaza, Heliopolis, Cairo, Egypt ad40hn@r.postjobfree.com, ad40hn@r.postjobfree.com

+2-011*-***-**-** – +2-02-229-**-***

PROFILE SUMMARY

• 17-18 years of experience in the Commercial/ Marketing field including 13-14 years of experience in a Mobile Operator

• Combines business thinking, analytical skills to provide insights

• Strong in building relationships and ability to communicate at all levels with the ability to garner the respect and trust of the management team and staff

• Team player and pro-initiative, Self-motivated, enthusiastic, dynamic and hard worker

• Flexible, can work under pressure and able to meet challenging deadlines

• Strong problem-solving, decision-making, and leadership skills

• Strong organization and time management skills with excellent attention to details EXPERIENCE

ETISALAT MISR Nov 09 - Present

Oct 18- Present Multimedia Marketing & Partnerships Manager

• Responsible for the end to end management of product development and product management by overseeing the entire lifecycle, extract value, bring incremental revenues, scale up services and usage for mobile advertising, 3rd party services, and adjacent business

• Achieve profits and the desired market share by increasing revenues from partners “Vertically and Horizontally”

• Define and plan all Mobile advertisement product lines and product enhancements as well as all development propositions; while, setting guidelines and KPIs to identify product progress

• Anticipate and develop strategies and tactics to meet the market needs and achieve the revenue target that will have long term impact on the product and company success

• Handle the external communication with third parties, vendors and consultants to acquire a share from media advertisement and corporate trade marketing by building strong capabilities & offers to capture a higher share in the digital arena and empowering their brands

• Extracting more value from the base through the introduction of innovative offerings and opportunities to drive the industry

• Full financial forecasting and targets control

• “Lead”, “Train” and “Assess performance of” direct subordinates July 17- Aug 20 Products & Services - Value Added Services Senior Supervisor

• Responsible for developing and managing the core VAS portfolio from developing objectives, strategies and tactics to development, launch, measurement and optimization that drives brand and product awareness, purchase intent and loyalty

• Analyze service behavior and identifying points of enhancements either in revenues or in customer experience

• Responsible for achieving annual revenue and product performance targets that supports the business for driving continuous growth by enhancing and searching for new stream of revenues, managing acquisitions & retentions, product offerings, price customization and customer satisfaction

• Define Product Business Rules, Pricing and customer experience

• Prepare product related forecasts and budget planning

• Follow-up on the product implementation and performance

• Have an updated knowledge on competitor initiatives in the VAS area and of best of practice relevant international benchmarks Feb 16- June 17 Marketing - Consumer Retention Senior Supervisor

• Achieve Etisalat “Global” Subscribers’ base targets, via implementing retention programs, activities and tactics

• Design and apply the tactics to maintain the overall customers’ – life and bill cycles in order to assure continuity of Etisalat services provided across all consumer segments

• Lead the execution of the Consumer Retention roadmap in collaboration with other operations stakeholders to achieve the targeted KPIs across all consumer segments

• Create, launch and maintain Consumer Retention Programs to maximize customers’ base activity and Etisalat market share

• Conduct periodic market analysis and develop proposals for new tactics necessary for achieving the KPI’s

• Monitor market dynamics and Retention metrics and utilize their understanding to recommend modifications and updates to the Retention strategy and plans, to the Management, through periodic performance reviews and apply the needed ones

• Support decisions related to new value propositions, time to market and customers’ experience

• Track competition retention offers in order to ensure tactics engagement and limit competition's negative impact on active subscribers

• “Lead”, “Train” and “Assess performance of” direct subordinates Apr 15- Jan 16 Commercial Customer Insight Senior Team Leader

• Conduct different analysis reviews and studies for different market segments on regular basis to support effective and proper decision making process

• Conduct different ad-hoc analysis to analyze the impact of actions on different Marketing segments

• Collaborate with the pricing, research and Marketing departments in the pre and post launch analysis

• Prepare post launch Assessment to measure the impact on the strategic initiatives, products & promotions for different Marketing segments

• Provide actionable insights to the Commercial department

• Highlight different market/segment phenomena related to trends to the Management and provide them with support and recommendations

• Manage projects such as dashboards automation and process enhancement with different teams

• “Lead”, “Train” and “Assess performance of” direct subordinates Feb 13- Mar 15 Commercial Customer Insight Team Leader

• Conduct different analysis reviews and studies for different market segments on regular basis to support effective and proper decision making process

• Develop different monitoring dashboards for the Commercial segments

• Conduct different ad-hoc analysis to analyze the impact of actions on different Marketing segments

• Collaborate with the pricing and Marketing departments in the pre and post launch analysis

• Prepare post launch Assessment to measure the impact on the strategic initiatives, products & promotions for different Marketing segments

• Provide actionable insights to the Commercial department

• Highlight different market/segment phenomena related to trends to the Management and provide them with support and recommendations Nov 09- Jan 13 Senior Strategic Marketing Specialist

• Assist in handling the Commercial department requirements in terms of planning and budgeting

• Assist in developing short & long term planning activities for the Commercial department

• Assist in the Commercial budget preparation process to fulfill Etisalat group budgeting process on a quarterly basis

• Assist in the 5 years business plan, concluding the commercial KPIs

• Assist in the market sizing, value sizing and competitive analysis exercises

• Handle the Commercial reporting unit’s weekly & monthly presentations

• Monitor & Track Etisalat Commercial Budget performance, and report to the management the performance vs. targets per KPI per area for Sales and Marketing to ensure compliance with the budget & business plan

• Assist in the commercial rolling forecasts to provide the company management with clear and realistic vision of the company direction towards achieving the budget figures

• Assist in setting the Sales targets in compliance with the budget and the Commercial Management vision

• Interfacing with other functions to ensure the budget allocation needed to smooth the launch of different commercial activities MOBISERVE HOLDING Aug 07 – Nov 09

Subsidiary of ADIC (Abu Dhabi Investment Co.) previously owned by Orascom Telecom Holding

(OTH); operating in 9 countries in the MENA, and South Asia Jan 09-Nov 09 Regional Sales Support Senior Specialist

• Support the Regional sales and the Business Development as assigned

• Track and monitor the sales performance vs. targets

• Track Contracts & POs

• Perform the regular Commercial department presentations and reports Jan 09-Nov 09 Commercial Projects Champion

• Acting as Project Manager for any Commercial Project “Managed the project of the Revamp of Mobiserve Holding Identity after the acquisition of ADIC” Aug 07 – Dec 08 Business Development & Research Specialist

• Proactively research, analyze and maintain market intelligence data

• Post insights and findings to the Marketing Research Sub Web

• Research for data for the sales team according to the Sales Plan

• Prepare estimates and quotations for customers

• Revise tender documents and contracts

FENIX INTEGRATED Mar 07 – Aug 07

Full In-house Advertising Agency, Creative Marketing solutions and Post Production House Mar 07 – July 07 Account Executive

• Account Handling and approaching new accounts

• Coordinate between the clients and the other departments in the agency

(Creative & Production) to ensure meeting the client's expectations

• Finalize deals with customers and handling their requests/ feedback OCEANIA ENGINEERING SYSTEMS (PHILIPS) Oct 05 – Mar 07 Sole Authorized agent for PHILIPS Hotel TV and other reputable brands and hotel’ supplier with all in –room equipments and networks

Oct 05 – Feb 07 Senior Marketing Executive

• Marketing Research

• Handle the existing accounts and approaching new clients

• Prepare price quotations and finalizing the deal

• Participated in fairs such as HACE 2005, ELECTREX 2005, and HACE 2006 KHIP Mar 05 – Oct 05

Intellectual Property firm “A start-up”

Mar 05 – Sep 05 Marketing Coordinator

• Assisted in the launch of all Marketing Materials

• Marketing Research

• Telemarketing for screening prospective customers, and meeting them

• Finalize deals with customers up to an including readiness to sign a contract EDUCATION

June 2004 SADAT ACADEMY/ UNIVERSITY OF NEW BRUNSWICK, CANADA (CANADIAN PROGRAM) Bachelor degree in International Business Administration

• Cumulative GPA: 3.4 (Very Good with Honor)

LANGUAGES

• Arabic: Native

• English: Excellent spoken and written

COMPUTER SKILLS

• Excellent knowledge of Microsoft Office

PERSONAL DETAILS

• Date of Birth: 1st of August 1983

• Nationality: Egyptian

• Marital Status: Single

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