S SHANKAVI

Data Quality & Reporting Analyst

TECHNICAL PROFICIENCY:

Having 4+ years of Professional experience in IT industry, working on Excel, Google Analytics, Google AdWords, Power BI Desktop.

Having Good Experience on Power BI Reports, Excel report, Google analytics report.

Use Google Ads to drive a variety of online marketing campaigns.

Having Good Experience on Search Engine Optimization.

Maintaining accuracy in Quality Audit.

COMPANY DETAILS:

Organization: IDP Education

Role : Data Quality Reporting

Analyst

Duration : Feb 2023 – Till Now

Location : Chennai

Project: 1

Project Title : International University and college providers Client : United Kingdom, Australia, Canada, USA, New Zealand Role : Excel, Internal Application tool, Import.io, Power Bi Responsibilities:

Auditing the course data and maintaining accuracy.

Evaluating system performance and design, as well as its effect on data quality.

Collaborating with database developers to improve data collection and storage processes.

Reporting data analysis findings to management to inform business decisions and prioritize information system needs.

Documenting processes and maintaining data records.

Check Data Accuracy in Front end sites.

Create Quality Data analysis report in power BI. Email id: ad40c3@r.postjobfree.com Contact: 988-***-**** https://public.tableau.com/app/profile/shankavi

Organization : HCL Technologies Ltd.

Role : Data Analyst

Duration : Nov 2020 – Feb 2023

Location : Chennai

Project: 2

Project Title : Life Science and Health Care

Client : Smith and Nephew, Zimmer, Abbvie, Allergen, Eli lilly etc. Role : Excel, Internal Application

Responsibilities:

Create the project plan as per client request document.

Maintaining customer accounts and managing invoices.

Delivering the invoice on time.

Track the revenue report for all projects.

Organization: Paragon Digital Services

Role : SEO Analyst

Duration : Sep 2017 – Dec 2019

Location : Chennai

Project: 3

Client : E-commerce website – Cottonon, Forevernew, H&M, LG etc Duration : Sept 2017 – Dec 2019

Role : Excel, Google Analytics, Google AdWords, Double Click Campaign manager. Responsibilities:

Manage all aspects of Google Ad campaigns.

Create and optimize ad campaigns and paid search landing pages.

Analyze and optimize ad campaigns to increase return on investment (ROI)

Conduct keyword research to identify valuable search terms and opportunities.

Implement on-page SEO strategies, including optimizing content, meta tags, and headings.

Perform technical SEO audits to identify and resolve website issues affecting search engine rankings.

Monitor and improve website performance, including site speed and mobile optimization.

Develop and execute off-page SEO strategies, including link building and outreach.

Analyze website traffic and user behavior using tools like Google Analytics and Google Search Console. KEY SKILLS:

TECHNOLOGIES Excel, Google Ad manager, Google Analytics Power BI, Tableau

Programming Languages SQL, DAX

Reporting Tools Excel, Google Analytics, Power BI Certification:

Power BI, Tableau, SQL, Python

Education:

BE (Computer Science Engineering), 2015.

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