Oluwasola Fakorede

***** ******* ***** **, *****, MD 20721, United States 646-***-**** ad407x@r.postjobfree.com Fully Work Authorized No Visa Sponsorship Required PROFESSIONAL SUMMARY

Executive Business Leader with over 15 years’ experience in marketing, advertising, client services, and corporate communications. Have a history of building and developing teams recognized for expertise and thought leadership. Managed staff sizes ranging from 1 to 23 professionals and SMEs (subject matter experts) in manufacturing (FMCG), Financials service industry, client services, research, strategy, consulting, and advertising. Key Skills

Marketing Management New Product Development, Research Methodology, Data Analysis & Management, Advertising – Development & Deployment (digital & traditional), Branding & Rebranding, Category Management, Channel Development & Management, Customer Marketing, Strategic Marketing, Event Planning and Management. Strategy Strategy Development & Execution, BPR – Business Process Reengineering, BPI – Business Process Improvement, RCA – Root Cause Analysis, Project Management. Communications Consumer insight communication, Corporate Communications, Finance & Accounting EBITA monitoring, P&L Management, Forecasting, Budgeting, SPC – Selling Price Calculation.

Project Management Project initiation, Defining Project Goals, Assigning Project Roles in a RAIC, Creating Project Charter, Project Planning, Project Execution, Agile Project Management. Technical Skills Microsoft Office – Word, Excel, PowerPoint, Project, Outlook; Adobe, Asana, WBS, Gantt Chart

Client Services Account Management, Consultancy.

Language Fluent in English

PROFESSIONAL EXPERIENCE

Senior Business Analyst 06/2023 – Date

Global Resources LLC, Wheeling, Illinois, United States of America Organization: An American Consulting firm based in Wheeling, Illinois operating in the US and Canada. Role: A Senior Business Analyst analysing companies’ operations and financials in a bid to make recommendations that will lead to a change in the structure, performance, and effectiveness of the companies. Branch Ambassador 09/2022 – 03/2023

Capital One Bank, Largo, Maryland, United States of America Organization: An American bank holding company specializing in credit cards, auto loans, banking, and savings accounts headquartered in McLean, Virginia with operations primarily in the United States. It is on the list of largest banks in the United States and has developed a reputation for being a technology-focused bank. Role: A bank associate attending to the needs of customers to make their financial transactions as easy as possible. Reporting to the Market Manager.

Chief Marketing Officer 02/2016 – 06/2018

Old Mutual Nigeria, Victoria Island, Lagos, Nigeria Organization: A premium financial services group that offers a broad spectrum of financial solutions to retail and corporate customers across Africa, Central America, & Asia.

Role: Executive Committee Member responsible for marketing, corporate communications, customer service, new product development, and strategy. Steering Committee Member for Old Mutual Africa and ETI (Ecobank Transnational Incorporated) collaboration. Reporting to the Group Managing Director West Africa.

• Prepared a 5-year Strategic Marketing Plan in reality with the market trend.

• Restructured the Customer Service team for effectiveness. Customer complaints resolution reduced from an average of 15 days to 4 days within 2 months. The target was 48 hours.

• Collaborated with Nigeria South Africa Chamber of Commerce (NSACC) to organise the best attended breakfast meeting, that generated more than 30 news mention within a month

• Organized and sponsored the annual CEO Retreat of Nigeria Council of Registered Insurance Brokers (NCRIB)with the CEOs of 400 Insurance Brokerage Firms in attendance. This generated more than 50 news mentions and features in the media. It led to an increase of 40% in turnover of businesses through the brokers. Chief Strategy Officer 12/2014 – 02/2016

Golden Hub Limited, Lagos, Nigeria

Organization: A management & consulting group with special interest in Marketing, Strategy, Management and Business Improvement.

• Led the team to coordinate the rebranding of Union Assurance to Ensure Insurance. We managed the whole process from communication development (in conjunction with an advertising agency), web design, production of collaterals, to developing partnerships with relevant agencies for business development. The brand became so successful that the owners gladly sold the brand to Allianz Insurance within 2 years of the rebranding process.

• Led the trade launch for ball meals (Semolina and Wheat Meal) for a leading FMCG manufacturer in Nigeria. The trade launch activation in the Western/Mid-western part of Nigeria; established the brand in over 400 markets and over 20,000 retailers and wholesalers in 3 months.

Executive Director, Regional MSCI CSE Lead, MEAP (Middle East, Africa & Pakistan) 05/2012 – 11/2014 The Nielsen Company, Nairobi, Kenya

Organization: Nielsen Holdings Inc. is an American information, data, and measurement company with headquarters in New York City, USA. Nielsen with a turnover of over $6.29 billion in 2020 operates in over 100 countries and employs over 44,000 people.

Role: Executive Committee Member responsible for Client Service relationship in the Sub-Sahara Africa, South Africa, and MENAP (Middle East, North Africa & Pakistan) sub-regions in the Measurement Science organisation within the Global Business Services (GBS) of The Nielsen Company. Reporting to the Chief Research Officer in the New York Office.

• Managed a 23-man team of Subject Matter Experts (SMEs) working out of 8 countries – South Africa, Nigeria, Kenya, Ghana, Egypt, Morocco, UAE, and Pakistan.

• Supervised the MSci. – Measurement Science team to deliver on resolving clients’ issues. This led to a reduction of clients’ enquiries that have lingered for about 3 years to reduce by about 77% (from 52 to 12) within 6 months. Group Head, Marketing & Corporate Communications 04/2011 – 04/2012 Guaranty Trust Assurance (Now AXA Mansard Insurance), Lagos, Nigeria Organization: A one-stop non-banking financial services platform for all forms of insurance (motor, life, health, travel, oil & gas, construction, aviation, property, telecommunications, etc.), mutual funds, and pension funds administration. Role: Management Committee Member responsible for the marketing and corporate communications group. The group have a portfolio of research, branding, event management, public relations, graphics, and copy writing. A justification for product development to be included was made 6-months into the tenure. Reporting to the Chief Client Officer.

• Marketing Communications: Developed and flighted the first ever Life Product Campaign materials (Press, Radio, Digital, & Television) in Nigeria Insurance Market space.

• Implemented a Public Relations strategy that led to an increased news mention of the company per quarter by over 900% in a quarter – from less than 10 mentions to over 100 mentions in a quarter.

• Partnered with two leading newspapers (one in the northern part and one in the southern part) to deepen insurance understanding by introducing a weekly sponsored feature tagged ‘Insurance & You’.

• Designed and implemented a rural policy drive increased penetration by over 300% within 6 months.

• Digital Marketing: Led the implementation of online payment and purchase for insurance products.

• Forecasting: introduced the bottom-up approach to forecasting against the top-down approach.

• Achievement: Won 3 media and 1 marketing awards for the company within a year of leading the marketing team. Head, Strategy & Business Development 10/2008 – 01/2011 SO&U Saatchi & Saatchi, Lagos, Nigeria

Organization: A full-service integrated marketing communications network global creative communications company with 114 offices in 67 countries and over 6,700 employees. Saatchi & Saatchi is part of the Publicis Groupe. Role: Management Committee Member responsible for strategy development and deployment, business planning, and business development. Reporting to the Group Managing Director.

• Led the agency team for Procter & Gamble that increased the portfolio of Saatchi & Saatchi with 3 new brands, and an increase of agency billing with P&G by about 25%.

• Constituted a team that lead agency pitches. This team had a 60% success rate.

• Introduced a scientific approach to budget preparation using the bottom up approach and implemented this for 2009/2010 budget session. This also includes the use of SiA – Strategy into Action and ‘Goal Deployment’ Trade Marketing Manager 03/2005 – 02/2007

Unilever Nigeria Plc, Lagos, Nigeria

A member of the Unilever Group – one of the world’s largest consumer goods companies, known for its great brands, with a global footprint.

A management committee member and the Head of the Trade Marketing Team that comprises of Customer Marketing, Channel Management, Category Management, and Filed Activation. Reporting to the VP – Customer Development.

• Conceptualised and implemented the first Wholesale Loyalty Programme for Unilever’s top 2000 wholesalers. This impacted the sales volume through the channel by 79% in the last quarter of 2006

• Built an excel database (+36,000 cells) to capture, analyse and report opportunities in more than 700 cities/towns in Nigeria. This work changed Unilever’s answer to the question: “Where to play” in Sub-Saharan Africa and most white spaces were eventually identified.

• Established a functional Merchandising structure for Unilever Nigeria (with the recruitment of Tequila) as the sole Merchandising agency.

EDUCATION

Master of Science (MS), Operations and Supply Chain Management, 12/10/2012 University of Liverpool,

Master of Business Administration (MBA), Business Administration, 07/07/1997 University of Ilorin,

Bachelor of Engineering (B’Eng’g), Agricultural Engineering, 06/28/1991 Federal University of Technology,

PROFESSIONAL DEVELOPMENT/AFFILIATIONS

• Associate Member, Advertising Practitioners Council of Nigeria (APCON), Nigeria 09/01/2004

• Associate Member, National Institute of Marketing in Nigeria, Nigeria 09/01/2004

• Associate Member, National Institute of Management, Nigeria 07/01/2003 CERTIFICATIONS

• Foundation Certificate – Google Analytics 12/2023

• Google Project Management 01/2023

• Scrum Master 11/2023

• CRMP – Certified Risk Management Professional 11/2023

• Project Management Professional (PMP) 03/2024

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