Ya (Anita) Cheng Lincoln, NE ***** • LinkedIn URL

ad400v@r.postjobfree.com • 531-***-****

Digital Marketing & eCommerce Consultant

Marketing 5.0 Digital Business eCommerce Strategy Anita Cheng is an experienced consultant and digital marketer with a diverse background in strategy, analytics, and project management. Anita demonstrated a strong ability to drive results and deliver value to clients across various industries. Her expertise includes marketing research and analytics, customer experience design, and digital marketing strategy.

• Social Media Marketing

• Account Management

• Project Management

• SEO & Advertising

Areas of Expertise:

• Budgets / Forecasting

• Customer Segmentation

• Data Analysis

• Pitch Presentation

• Media Planning

• Omni-Channel Marketing

• Market Research

• Training / Leadership

Professional Experience

Digital Media Manager Lincoln, Nebraska. October 2021 until Now Defined and executed all brands’ digital marketing strategies under B&R Stores Inc. Key Contributions:

• Led digital media strategies by directing digital media plans and tactics with local media partners

• Executed multichannel digital advertising strategies to stimulate sales through digital media platforms and other digital vehicles such as emails, websites, apps, and other channels direct to shoppers.

• Grew Instagram followers by 20%, with a successful collaboration worked with local influencers into its digital media mix;

eCommerce Operation Consultant, Taipei, Taiwan (Contracts) July 2019 to December 2020 Interim eCommerce and Head of Performance Marketing for Pili Multimedia International and Ref-Link to stabilize the company’s market share by delivering monthly sales revenue. Part of the executive management team to define and execute corporate e-commerce strategy. Managed a $97K budget for digital and technical solutions and advertising partners to acquire new business leads or new customers. Key Contributions:

• Promoted Pili-Internationals products and drove revenue growth by rebranding and relaunching the company’s store and managing the SHOPLINE e-commerce platform within the first month.

• Achieved 20% sales growth in November by creating and executing their first Double 11 sales campaign and reinventing packaging IP for a new pastry product in 3 days.

• Consulted cross-functional team of 4 to lead multiple projects, including login revamp, membership data integration, and maintaining a Facebook advertising budget of 30K for an SEO/SEM agency.

• Secured dietary pill social retainer contract of 1.5Mil within two months and launched a WeChat social health group with 20,000 followers within three months for Ref-Link.

• One of the pitch proposals and business growth projection writers and consultants to Baker’s Kingdom on $1M+ venture capital (VC) with an F2C business model plan for cross-border commerce in China. Vice President of Business Development, Taipei Taiwan / Shanghai China (Contract) October 2017 to May 2019

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Anita Cheng Page 2

Sourcing and placing Tezign.com’s AI matching algorithm to help China’s MNCs gain a competitive edge in matching seasoned creative agencies with CPG brand attributes. Expanding Influencers’ marketing to offline events during Digi-Tale, pitch and coach teams to win businesses.

Key Contributions:

• Successfully transitioned AI camera video sharing business from China to adopt in Taiwan with amusement park facilities through active stakeholder engagement for Digi-tale.

• Launched an offline event by partnering with local gaming influencers for an on-site karaoke competition in a retail store for Intel Taiwan within three months for Digi-tale.

• Secured a 3-year contract with Unilever Foundry in China based on the development of an internal creative management platform as a sourcing evaluation service for Tezign.com

• Steering and coaching local start-ups by accepting the invitation to be a judge role from Hewlett Packard and Start-up Salad and 2017 FBiF (Food Beverage in Foundation) annual expo to host a panel discussion on packaging impact in the Chinese White Wine Industry.

Dentsu Isobar China Group (Acquired by Dentsu in 2015) - Shanghai City, Shanghai

Group Account Director

February 2014 to September 2017

Key group account leader that led CPG and hospitality brands foster agencies’ ability to deliver creative services across greater China, including Hong Kong. Led 13 people team, including account directors, managers, and executives. Selected Contributions:

• Won P&G’s Head and Shoulders brand digital retainer, managing their search engine, website, and social campaign contract.

• Selected to participate in Dentsu Groups Leadership Acceleration Program due to exceptional business results and team management.

WWWINSISOBAR (Acquired by ISOBAR IN 2012) - Shanghai City, Shanghai Associate Project Director

December 2011 to August 2013

Spearheaded all aspects of technical and creative-based projects from project scope development to execution and delivery. Administered a team of 4 project managers and ensured ongoing processes complied with the established project scope. Reported to the project director for key decision-making to drive project success. Documented all records of events and issues in projects and monitored all projects to maintain alignment with all project goals. Selected Contribution:

• Developed and deployed a social game valued at $3Mil on the Tencent platform for a 9-month campaign, accumulating the participation of 9,000 families in a game sponsored by Mondelez Oreo China. Additional Experience

Senior Producer – Senior Campaign Manager Profero, Tag Worldwide Account strategist - Account Manager – Senior Account Manager Leo Burnett, BBDO Proximity, Ion Global eCommerce Strategist & Planner ETmall.com

Business Development RealMa.com

Education and Credentials

Post Graduate Diploma in Global Marketing University of Liverpool Certifications: e-Business Program, National Taiwan University Responsive Web Design, FreeCodecamp User Experience, Human-Computer Interaction, Information Dashboard Interactive Design Foundation Behavior Economy In Action, Toronto University (est. 2021 Dec.)

Languages: English, Mandarin, and Taiwanese

Technical Proficiencies: Microsoft Office Suite (Word, Excel, PowerPoint), Database Language, R, Python, SQL, Adobe Creative Suite (Photoshop, InDesign), OminGraffle, Google Data Studio, Google AdWord, HubSpot, Working knowledge of eCommerce Platforms: Amazon Seller, Shopline (as in Asia Version of Shoptify)

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