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Superna Misri

ad3zxd@r.postjobfree.com

Mobile: [+973] 36155506 Flat 22, building 618, Road no 3914 Block No 339, Umm Al Hassam

Manama, Kingdom of Bahrain

Pharmacy Purchase Head GCC, Sales and Marketing professional Healthcare Industry

Ø Purchase, Sales and Marketing professional with 22+ years of work experience in pharma industry. Ø Pharma professional with knowledge of products industry, market environment and competition. Ø Establish genuine rapport with Suppliers, doctors, and pharmacies to achieve growth targets in highly competitive markets. Ø Defining Purchase, sales and marketing strategies and business development plans. Ø Successfully handled Pharmacies purchase and profit growth, medical representatives, and achievement of targets. Ø Supply Chain Management for Pharmacy

WORK EXPERIENCE

22+ Years from October 1999 to Present

(Work Experience in Hospital Pharma purchase and retail operations and Sales experience in Dermatological, Cosmetic and Neuro Psychiatric Range) KIMS GROUP MIDDLE EAST May 2018 till date.

Kingdom of Bahrain

KIMSHEALTH is a quaternary care hospital network offering end-to-end healthcare services, right from primary to quaternary care in India and Middle east. KIMSHEALTH has pioneered the quality revolution in the field of healthcare delivery in the country, making quality healthcare affordable and accessible to everyone. Designation Group Head Pharmacy (Operations and Logistics) – Feb 2018 – Till Date Reporting Directly to Executive Director GCC and Group COO Indirectly to CEO

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Responsibilities:

• Negotiations with companies for better bonus and pricing across GCC.

• Training for the Pharmacist across GCCunits.

• Attending P and T Committee meeting and deciding for new products in the formulary.

• Stock Management and Inventory holding period reduction.

• Focused on procurement from direct sources for saving depending on the discount negotiated with the vendors.

• Increasing profitabity of Pharmacy and GP Margin across GCC

• Maintaining supply chain for Pharmacy across GCC. Achievements:

Ø Implementation of Generic Based Formulary across GCC. Ø Increase in margin on a year-on-year growth in GCC through negotiation and stocking changing pattern. Ø Monitoring of expiry across GCC.

Ø Reducing inventory holding from 63 to 50 days.

Ø Negotiating with companies like GSK, Pfizer, Astra Zeneca for single contract. Ø Increasing the credit limit for major accounts from 60 to 90 days. Ø Successful Negotiations with Insurance based companies to remove discount from pharmacy. Ø Excellent relationship with doctors, team, and vendors. Ø Leading the team from the front and building confidence among the team. Ø Discussing with doctors on LCP Rx as well as new product entry for the hospital

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Wael Pharmacy February 2009 – Jan 2018

Kingdom of Bahrain

Wael Pharmacy W.L.L. is a leading importer & distributor of Pharmaceuticals, Medical equipment’s, Laboratory products and Medical & Surgical disposables in the Kingdom of Bahrain. Wael Pharmacy W.L.L. was formed in 1966, by Mr. Abdulrahman Almahmeed, a true visionary, AUB graduate pharmacist and a leading figure in the country's pharmaceutical and medical industry - together with his wife Dr. Layla Kabeer, a qualified pediatrician. Our sister concern's include City Pharmacy in the UAE. We represent world renowned manufacturers and wide range of their quality products. Together with our partners we have consistently achieved remarkable growth and today commands a major share in all areas of our business in Bahrain's market. Designation Pharma Supervisor – Feb 2017 – 2018

Reporting General Manager

Responsibilities:

Ø Business development Sebamed, Epico, Esai, AMO (J&J) and Pfizer. Ø Responsible for group sales target of Medical Representatives. Ø Planning product ordering, inventory, and liquidation of Stock Ø Organizing training on various products and their positioning in co-ordination with Principal Companies. Ø Team management, doctor detailing with team and pharmacy relations – order taking, merchandising. Ø Bulk sales push through Ministry of Health and Private Hospitals. Achievements:

Ø Business Volume of 1.2 million Bahraini Dinars.

Ø Achieved 95% sales target for FY 2017.

Ø Excellent relationship with doctors and purchasers in pharma-sector. Ø Mentored sales team representatives to achieve their targets. Designation Senior Product Specialist - Cosmetic Division of Allergan – Feb 2012 – Jan 2017 Reporting General Manager

Responsibilities:

Ø Business development of Allergan in Kingdom of Bahrain. Ø Responsible for individual sales target and Marketing. Ø Planning product ordering, inventory, and liquidation of Stock Ø Doctor’s trainings in co-ordination with Allergan. Ø Doctor detailing and pharmacy relations – order taking. Ø Bulk sales push through Ministry of Health and Private Hospitals. Achievements:

Ø Achieved 120% growth year on year in Allergan.

Ø Launched Juvéderm range in Bahrain market successfully. Ø Excellent relationship with topmost plastic surgeons and dermatologists in Bahrain. Business reference –Dr. Tariq Saed

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Designation Medical Representative – Feb 2009 – Jan 2012 Reporting Pharma Supervisor

Responsibilities:

Ø Business development of Sebamed in Kingdom of Bahrain. Ø Responsible for individual sales, Marketing, and merchandising. Ø Planning product ordering, inventory, and liquidation of Stock Ø Doctor detailing and pharmacy relations – order taking. Ø Bulk sales push through Ministry of Health and Private Hospitals. Achievements:

Ø Successful takeover of Sebamed from another distributor. Ø Achieved exponential growth year on year, from BD 1000/month to present sales of BD 45,000/- per month. Ø Excellent relationship with top dermatologists in Bahrain. Business reference – Dr Nedhal Al Khalifa. Ø Sebamed became preferred brand by all renowned Pediatrician and Dermatologists in Bahrain by 2012. General Medicals (Intercol Agencies Co WLL ) November 2006 to Sep 2008 Kingdom of Bahrain

General Medicals division handles a complete range of diagnostics, pharmaceuticals and hospital consumables on an exclusive basis from more than thirty international principals including Roche Diagnostics GmbH, Hemocue AB Sweden, Greiner Labortechnik, Kendall Camp (Tyco Healthcare), Arnet Pharmaceuticals, Adams Healthcare, Omega Diagnostics, IDG Lab M, Hermes Sweeteners, DCT Chemie, Hirschmann GmbH, Top Glove Malaysia, Finest Health Products, Melbrosin International, Tetra Medical, ISIS Pharma and Recamier.

In addition to wholesale distribution and retail sales this sub-division participates regularly in community healthcare programmes in association with the Ministry of Health.

Designation Product Specialist

Reporting Divisional Manager

Responsibilities:

Ø Business development.

Ø Responsible for individual product targets.

Ø Identifying new business opportunities and adding new pharma companies in product portfolio. Ø Costing for the Products and planning.

Ø Organizing training for sales team on various products and their positioning in co-ordination with Principal Companies. Ø Establish relationship in Ministry of health for product registration, hospitals, semi government organizations, doctors, and clinics.

Achievements:

Ø Added new products in our portfolio.

Ø Achieved 35% growth in existing products with proper product positioning and sales activity. Ø Established good relationship with Ministry of Health, hospitals, and doctors.

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Sun pharmaceuticals industries ltd October 1999 to July 2006 Delhi, India

SUN makes specialty pharmaceuticals and active pharmaceutical ingredients. SUN brands are prescribed in chronic therapy areas like cardiology, psychiatry, neurology, gastroenterology, diabetology and respiratory. Designation Area Sales Manger

Reporting Regional Sales Manager

Responsibilities

Ø Responsible for sales and marketing of products in Delhi area. Ø Responsible for giving product details to customers like doctors, chemists and stockiest. Ø Responsible for Recruitment, Training, and Imparting Product Knowledge to New Sales Executives Ø Responsible for giving Product Demonstration to doctors along with MR and promoting our products to them. Ø Launching new brands in the market.

Ø Motivating team to perform better in the market in terms of product knowledge, implementation of strategies by company and follow up of specific activities for product promotion. Achievements

Ø Joined as MR and reached first line manager in 2.5 years of work. Ø Successful launch of brands in the market like Encorate chrono and making them no 1 in the neuro segment making Nexito as fastest antidepressant in just one year of time.

Ø Good Relationship with Neuro-psychiatry doctors in India. Educational Qualifications

Bachelor of pharmacy: Passed in 1998

Achieved first Rank in B. Pharmacy in final Year and 2nd rank student in the University MBA from IGNOU on Marketing.

Negotiation Course from Harvard Business School (Dec21 -Feb 2022) Supply Chain Management Course from IIM AHMEDABAD-April 2022 Hospital Management Course by IIM AHMEDABAD -JUNE 2022 Personal Information

• Date of Birth: 24.10.1975

• Languages: English, Hindi,Kashmiri

• LMV Driving License Holder in Bahrain.

• Marital Status - Married

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