LUZ SIERRA,
NBC-HWC
ad3zpr@r.postjobfree.com
Atlanta, GA 30309
SKILLS
• Health & Wellness Expertise:
Proficient in guiding clients
towards achieving their wellness
goals through personalized
coaching.
• Event Management: Skilled in
planning, organizing, and producing
events that meet and exceed
expectations.
• Organizational Excellence:
Demonstrated ability to manage
multiple projects efficiently,
ensuring seamless operations.
• Strategic Execution: Expert in
developing and implementing
strategies that drive success and
meet organizational objectives.
• Client Engagement: Strong in
building and maintaining
relationships with clients, ensuring
satisfaction and loyalty.
• Financial Acumen: Competent in
managing budgets and negotiating
contracts to achieve cost-effective
outcomes.
• Multilingual Communication:
Fluent in Spanish and English,
coupled with professional
proficiency in using MS Office Suite
for effective communication and
documentation.
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PROFESSIONAL SUMMARY
Driven by a passion for transforming wanderlust into unforgettable journeys, I bring over two decades of corporate event management experience and a National Board Certification in Health & Wellness Coaching. My education from Emory University and a career that spans from managing large-scale events to personal wellness coaching showcases my adeptness at crafting complex, health-centric travel experiences. This blend of skills and experience positions me uniquely to excel as a Remote Travel Consultant, where I am committed to creating dream vacations that are both memorable and enriching.
WORK HISTORY
Health & Wellness Coach (Freelance)
Present
• Expertise in personalized wellness coaching, employing evidence- based strategies to support clients in achieving their health and lifestyle goals.
• Proficiency in assessing client needs and crafting tailored wellness plans that address physical, mental, and emotional health.
• Commitment to professional growth through continuous research and staying abreast of the latest health and wellness trends. La Sierra Consulting, LLC - Event Consultant
Atlanta, GA May 2022 – December 2023
• Demonstrated excellence in financial and resource management, ensuring the delivery of cost-effective and high-quality events.
• Successfully managed large-scale events, including a notable corporate event for over 1,500 attendees, from planning through execution.
• Specialized in logistical coordination and vendor relations, ensuring diverse and efficient event outcomes.
PRA Atlanta - General Manager
Atlanta, GA February 2016 – February 2022
• Administered comprehensive managerial responsibilities for the Atlanta office, overseeing operations, budgeting, and employee performance.
• Managed high-profile events with budgets up to $3M, ensuring client satisfaction and efficient use of resources.
• Collaborated closely with executive management in developing sales strategies, business planning, and enhancing team morale.
• Directed team training and coaching, focusing on sales targets, talent acquisition, and employee development.
LUZ SIERRA,
NBC-HWC
EDUCATION
Emory Continuing Education Health
And Wellness Coaching
PROFESSIONAL DEVELOPMENT
National Board-Certified Health &
Wellness Coach [NBC-HWC]
ADDITIONAL INFORMATION
• Adaptability and
Flexibility: Thrived in fast-
paced environments and
navigated career transitions
successfully, demonstrating
versatility.
• Research, Design, and
Implementation Skills:
Conducted in-depth research,
devised strategic plans, and
executed solutions for
project and client success.
• Attention to Detail: Ensured
high-quality outcomes
through meticulous planning
and precise client
assessments in event and
wellness realms.
• Growth Mindset: Pursued
continuous professional
development, including NBC-
HWC certification and staying
current with health and
wellness trends.
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PRA Atlanta Business Development Manager
Corporate Headquarters 2013 - 2016
• Drove sales and program development, significantly contributing to the company's expansion.
• Instrumental in strategic planning and high-level negotiations, aligning efforts with corporate goals.
• Directed training and coaching, emphasizing sales achievements and team growth.
PRA Atlanta Event Producer
Atlanta February 2007 - 2013
• Successfully produced large-scale, high-budget events, prioritizing client requirements and event quality.
• Led project teams in the execution of complex event logistics, ensuring seamless operations and client satisfaction.
• Implemented innovative event concepts and designs, adapting to evolving market trends and client preferences.
References available upon request.
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