John L. Gerbino

**** **** ****** **** ******, VA 20194 703-***-**** ad3znj@r.postjobfree.com

www.linkedin.com/in/johngerbino

Senior Digital Product & Marketing Manager

Digital Product & Content Development Online Marketing Web Analytics Customer Success

Award-winning manager enabling innovative application of products, digital strategy, content, & user experiences. Customer facing leadership among cross-functional & international teams, combining technology with business, creative, & analytical strengths. Expertise in cloud/web/mobile/apps marketing, video streaming, & content development.

Core Competencies

Cloud Deployment, Hosting, & Services Virtualization

Strategic Partner Alliances & Channel Management

Customer Success & Program Management

E-Commerce, SEM, & Digital Marketing

Web Analytics & Business Intelligence

Product & Content Development & Launch

Mobile marketing & responsive design

Campaign Management & Lead Generation

Professional Experience

RED HAT SOFTWARE – Senior Manager - Global Product & Solutions Marketing 2018 – pres.

Ensure digital transformation success within customer engagements by interfacing with solution architect, field marketing, & sales enablement teams by maximizing Red Hat product portfolio implementation.

Position, tailor, and implement cloud based emerging open source solutions for enterprise customers within major industry sectors (Telecom, Finance, Media, Automotive, Manufacturing).

Align corporate strategy & campaign management, incorporating analytics and specialized content detailing approaches

oSolution areas include : Edge Computing, Hybrid cloud, Orchestration, Virtualization, SW defined infrastructure

Demonstrated results include contributions to Red Hat 26% yearly growth & 76% increase within group

GANNETT - USA TODAY NETWORK, Mclean, VA 2018

Senior Digital Programs Marketing Manager – Audience Acquisition & Engagement

Drive digital subscription & audience engagement via multi-channel marketing programs for web, mobile, & apps platforms across 100+ media properties. Perform A/B testing optimizing user experience/conversion rates across all outlets.

Campaign creation and execution – implemented 15 online efforts contributing to 46% yearly digital subscriber growth

Partnered with Product and Engineering teams - utilizing analytics and business intelligence tools to steer development.

Forged relationships with internal / external stakeholders developing new product categories, video content delivery, and alternate revenue streams.

INDEPENDENT CONSULTANT – Online Marketing, Product Management, Interactive Media 2006 – 2018

High-impact, full-time, long-term consulting engagements with top technology companies. Implement new technologies, online strategies, product development & launches, while deploying analytic insights enabling data-driven decisions.

VERIZON – Senior Partner Alliance Marketing Manager, Enterprise Global Product Marketing

Product planning and campaign development, launch, and performance analysis for Verizon’s cloud based managed services portfolio - coordinating with Engineering, Business/Finance, Sales Enablement, and Solution Architect teams.

Partner point of contact for product development, project planning, issue resolution, and go to market execution.

AOL - Senior Partner Product Marketing Manager – Audience Development

Create and deploy acquisition marketing programs & products internally and via external partnerships (Google, Samsung, Amazon, etc.). Coordinate SW development & empower sales organizations for post-launch promotion.

Introduce new technologies, optimizing mobile & video platforms, with affiliate, content, paid search, & display marketing channel partners

CISCO SYSTEMS INC., Senior Web Marketing & Analytics Consultant, Enterprise Marketing

Integrated online/offline marketing channels & re-branding efforts in cloud video conferencing and unified messaging. Sales lead development for $2B+ annual revenue creating microsites, sales collateral, webinars, videos, & sponsorships.

Guide internal teams and external agencies to implement site content, architecture, and SEO optimization for Cisco’s global TelePresence sites – re-launched U.S. and 14 international properties.

Web analytics and strategic reporting, supplying business intelligence insight to senior management, driving new product development - including mobile and tablet applications.

TIME WARNER CABLE (TWC) - Senior Product Marketing Manager, E-Commerce

Coordinate teams developing consumer facing products – conception to launch - across TWC properties. Prioritize by revenue impacts, and internalizing “voice of the customer” during development.

Utilize responsive design for mobile/tablet optimization, and integrated web analytics platforms to maximize product acceptance, utilization, satisfaction scores, and revenue capture in post-launch phases.

XO COMMUNICATIONS, Online Marketing Manager, Enterprise Cloud

Created & executed integrated lead generation programs for XO’s cloud and telecom solutions. Collaborate with sales, product, & marketing communications teams launching campaigns and content across multiple channels.

Created marketing strategy, aligning messaging & buying cycle stages to increase conversions and qualified leads

Manage SEO, SEM, PPC advertising, and 3rd party media programs/vendors

NEUSTAR, INC., Senior Product Manager, Interactive Video & Media Services 2010 - 2011

Coordinated product vision & technical software development, implementing functionality/user interface requirements for UltraViolet - a cloud-based, digital media streaming platform - supported by a worldwide alliance of 60+ entertainment, consumer electronics, and technology companies.

Forged relationships between consortium members (Comcast, Sony, Fox, Samsung, Microsoft, Paramount, etc.) and Neustar engineering teams, prioritizing product features and digital content production.

Managed creative agencies to brand & promote the UltraViolet sign-up portal, leveraging web analytic insights: 5M+ accounts and 7,100 content titles on platform in first year.

CARTESIAN CONSULTANCY GROUP, Senior Client Contractor 2006 - 2010

Integral roles enabling technology leaders & web marketing strategists to achieve measurable business results.

Time Warner Cable, Web Analytics / Database Marketing Manager – Tailored acquisition & retention campaigns across 17 geographic regions. Launched online/offline marketing efforts, steering telecom product offerings.

American Diabetes Association, Senior Manager, Applied Web Analytics – Boosted visitor traffic and e-commerce revenue via site redesign and social networking for a 16 million member audience.

America Online, Senior Product Manager, Content Strategy – Acquisition marketing during AOL’s free service transition. Accrued $7M incremental annual revenue by creating new online properties & brand extensions. Synchronized agency and AOL teams developing premium products, with 16,000+ member sign-ups daily. Advertising touch points exceeded 12 million weekly.

American Institute of Architects, Web Project Manager – Optimized personalization and content management for 83,000+ membership. Partnered with Google, launching three new web portals.

American Chemical Society, Product Manager – Maximized e-commerce, SEO, SEM, and social networking throughout web & mobile channels - 58% site traffic increase and 26% site registration boost.

Sprint, Marketing Portal Manager – Implemented a self-service portal for Sprint’s most strategic customers. Distilled product requirements documentation to synchronize SW development and launch.

VERISIGN CORPORATION, Dulles, VA - International Product Marketing Manager 2004 - 2005

Development & launch of Internet registry products and data center hosting facilities in China, South Korea, Latin America, Africa, and Europe. Interfaced with external partners, engineering, business development, and account management teams.

INTEL CORPORATION, Chantilly, VA - Senior Customer Integration and Engagement Manager 1999 - 2003

Led multifunctional international teams delivering web hosting and cloud e-commerce solutions within a startup division of Intel Corporation. Implemented enterprise-level product and service platforms for Fortune 500 customers in e-commerce and streaming media applications. Customer’s single point of contact during development, launch, and support phases, with profit and loss responsibility on a per-client basis.

Managed customer engagement groups in the U.S., Europe, and Asia, deploying hardware, software, networking, and broadband content delivery solutions globally; annual revenues increased to $185 million.

Executed 30+ customer launches, totaling $15 million in yearly revenues

AMERICA ONLINE (AOL), Dulles, VA 1997 - 1999

Senior Manager, E-Commerce Partner Implementation / New Product Development and Integration

Led strategic e-commerce launches and online marketing campaigns with national advertising partners (Amazon, Barnes & Noble, eBay, Avon, etc.) reaching AOL’s 30 million member audience. Primary contact and relationship manager between external partner and AOL Technology, Ad Operations, & Business Development groups.

Defined project & technical requirements, constructing launch timelines. Exceeded AOL and customer business goals, managing the implementation of six major e-commerce partners – gained 1.75M new AOL subscribers.

New product development and rollout of revenue-generating features throughout all AOL consumer brands – gaining $30M incremental annual revenue

TELE-TV SYSTEMS – BELL ATLANTIC VIDEO SERVICES, Rome, Italy & Reston, VA 1995 - 1997

International Alliances Program Manager, Video on Demand / Streaming

Managed interactive television marketing trials on-site in Rome, Italy. Utilized U.S./European resources fostering client relationships & exceed joint venture goals. Guided internal/contractor personnel - overcome technical/cultural challenges during in-country launch. Leveraged local requirements for product development, user interface, & content management.

Steered technical, marketing, and creative teams, ensuring delivery & installation of eight new multimedia content refreshes and two software releases of underlying video content streaming platform.

Early Career

BOOZ ALLEN & HAMILTON - Senior Consultant

Management & technology consulting in Fortune 500 and international client assignments; formulated strategic solutions and competitive analysis market research improving client profitability & technical performance goals.

COMPUTER SCIENCES CORPORATION (CSC) - NASA Goddard Space Flight Center - Systems Integration Manager

Top 10% contributor within CSC and IBM partner organizations - full life cycle of hardware/software system requirements development & acceptance testing.

Education

MONMOUTH UNIVERSITY– West Long Branch, NJ

Master of Business Administration (MBA), Dual Concentrations in Marketing and Finance

Additional graduate coursework applied to MBA program completed at American University, Washington, DC, and The Wharton School, University of Pennsylvania, Philadelphia, PA

RUTGERS UNIVERSITY, COLLEGE OF ENGINEERING – New Brunswick, NJ

Bachelor of Science in Electrical Engineering

Related Information and Skills

Industry recognition:

Webby Award - International Academy of Digital Arts and Sciences - American Institute of Architects – America’s Favorite Architecture site

Webby Award with Official Distinction - International Academy of Digital Arts and Sciences - American Diabetes Association - redesign of www.diabetes.org

Gold Award of General Excellence, Society of National Association Publications - American Diabetes Association, www.diabetes.org redesign and rebranding

Proficiencies in:

Adobe Site Catalyst (Omniture)

Adobe Audience Manager, Adobe Test & Target

Adobe Experience Manager

Digital Content Production & Management

UX/UI creative and functional front end design

SEO, SEM, & Keyword bid optimization

Google Analytics

Google AdWords campaign management

Salesforce.com (SFDC) integration and analysis

Eloqua – content & campaign management

Completion : Pragmatic Marketing Product Management seminars

Practical Product Management

Requirements That Work – Mastering the Project Management Process

Member of American Mensa, Ltd.

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