As an experienced Creative Director, I blend innovation with a hands-on approach to elevate brand stories. I excel in integrating design and leadership, fostering team growth and collaborative creativity. Skilled in aligning marketing strategies with client and stakeholder needs, my work drives brand transformations and

enhances market presence. I am adept at creating impactful designs that resonate with audiences and exceed business objectives.

SKILLS

Creative Strategy, Creative Direction, Design Thinking, Concept Development, Integrated Marketing, Advertising, Brand Development, Corporate Identity, Art Direction, Adobe Creative Suite (InDesign, Illustrator, Photoshop, XD, Acrobat), Figma, MS Office / iWork, Online Tools (Asana, Flipsnack, Mural, Squarespace, Gamma), Leadership, Project Management, Project Planning, Language: English, Thai

EXPERIENCE

BHG Financial A leader in loan solutions and creator of the largest community bank and product network in the U.S.

VP, Creative 01/2021–present

• Built an award-winning in-house creative team from the ground up including organizational and operational

procedures, boasting the company’s highest-ever team member retention rate and team growth from 2 to

15 members.

• Led a remote team comprising graphic designers, art directors, and creative directors to drive brand

awareness and contribute to loan origination growth from ~$1B to $15B+.

• Managed $200K+ budgets for major conferences including the largest U.S. fintech events (Fintech Nexus

and Money 20/20), executing booth design, social media promotion, and collateral production.

• Designed 6 credit cards for BHG’s portfolio including World and World Elite Mastercard, collaborating

with partners Fiserv, CompoSecure, and CPI Card Group. Contributed to card acquisition and spending

campaigns with a 50% open rate, 10% conversion rate, and $350K savings in the first 3 months.

Creative Director 10/2012–12/2020

• Worked closely with the CMO and cross-functional teams to create paid campaigns across multiple

channels, generating 7,000+ monthly leads and over $175M in originations, elevating the company’s

valuation to $2B+.

• Spearheaded the development, launch, and governance of BHG’s brand family, expanding from

1 brand in 2012 to 10 brands in 2021, covering corporate, B2B, B2C, and internal employee experience.

• Supported a monthly digital spend of ~$1.5M on cross-channel campaigns, significantly bolstering

product credibility, brand awareness, and market authority.

PGA Reach Central NY A philanthropic arm of the Central New York PGA Section (PGA of America)

Board of Governors Member 11/2022–present

• Serve as a trusted advisory body, offering expert insights and guidance on branding and marketing.

• Contribute to defining and strategizing business and marketing goals.

Cazenovia College A private college in Cazenovia, NY with a nearly 200-year history

Professional Advisor + Board Member 02/2013–05/2022

• Provided mentorship and guidance to seniors, achieving a 100% graduation rate for their final projects.

• Collaborated with professors and students, offering input from project inception to completion, and

actively participating in the senior exhibition.

• Held a pivotal role on the committee panel, evaluating and reviewing final graduation presentations.

Mower Agency One of the largest U.S. independent marketing, advertising, and public relations agencies

Creative Supervisor 07/2006–10/2012

• Conceptualized and executed marketing materials and campaigns for major brands, including Carrier,

Crouse Hospital, FedEx Freight, GE Energy, Honeywell, Mersen, SRC, and Sun Chemical.

• Transformed strategic marketing objectives into compelling creative work, fostering client satisfaction

and maintaining 10+ years of client relationships.

• Offered creative support for 30+ RFPs and pitches, contributing to the acquisition of new clients

and partnerships.

Art Director 10/2001–06/2006

• Designed comprehensive brand visuals, including logos, websites, brochures, and advertisements in

collaboration with copywriters and account teams.

• Oversaw external resources, and negotiated costs and usage, working with photographers, illustrators,

and print vendors to ensure seamless campaign production.

EDUCATION

College of Visual and Performing Arts, Syracuse University

Master of Fine Arts in Advertising Design

A comprehensive 3-year program comprising 60 academic credits, with a curriculum that encompasses advertising and communication design, research methodology, and culminates in a final thesis and presentation.

King Mongkut’s Institute of Technology Ladkrabang, Bangkok, Thailand

Bachelor of Fine Arts in Industrial Design/Graphic Design

An extensive 5-year program encompassing courses in design, art history, design fundamentals, engineering, and

problem-solving. Embracing a wide spectrum of creative projects, from ceramics and textiles to electronics, furniture,

packaging, and graphic design, this program concluded with a mandatory year-long thesis project for graduation.

Tokyo University of Agriculture, Japan

Graphic and Packaging Design training

Participated in a 2-week training program that featured visits to renowned packaging manufacturers, design studios, and

agencies, engaging in group discussions and hands-on design workshops.

RECOGNITION

• 2021 GDUSA’s American Inhouse Design Awards™ – Identity + Branding

Risk Management Solutions Group Branding / BHG Builds People Who Build BHG Branding

• IHAF 2020 Creativity Awards, Honorable Mention – B2B Multimedia Campaign

Lendit Fintech (Fintech Nexus) Conference Campaign

• 2019 Lendit Fintech Best in Show – Booth Design

• BHG Financial Awards – 2022 Legendary Leader / 2019 Presidential Award

Marketing Impact Player: Jan 2022, Sept 2019, Feb 2017 / Annual Marketing MVP: 2020, 2018 / Peer of the Year: 2015, 2013 / Best Attitude: 2019, 2016, 2015, 2014, 2013

• 2016 CNY Successful Business Women Awards Honoree – Creative Services

• 2006 Pro-Comm Awards – Best of Division, Agency Promotion Materials

• 2004 ADDY Silver – Advertising Self-Promotion, Special Event Materials

• 2004 How International Design – Citation of Excellence, Invitations/Announcements

• Work featured in Exploring Typography book by Tova Rabinowitz

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