Name: DR. Moses Mwaniki

Personal Details: Phone: +254-***-***-***, email; ad3zcy@r.postjobfree.com

Date of Birth: 27TH of April, 1964

Nationality: Kenyan

Languages: English and Kiswahili: Fluent

SUMMARY (Key skills and achievements)

Dynamic, results-oriented leader/manager and sales & marketing expert with 33 years of experience in private pharmaceutical and non-profit settings. I opened a regional office for an NGO operating in six African countries, and put in place a Board of Directors, requisite staff, and operational systems. I created strong relationships with the Ministry of Education and other relevant stakeholders, leading to increased allocation of budget(s) towards supporting learners with disability. Over 20,000 learners with visual impairment benefited from this support.

Mentorship; Provision of psychosocial support to learners/students/youth; through counselling, and liaisons with health providers (mental, sexual reproductive health, general well-being etc.).

Have strong Public-Private Partnerships building skills. Got endorsements for Jacaranda-Health Digital-Health Programs within 3 months of joining the organization, through connections in Govt/MOH networks. Forged strong working relationships with partners and like-minded organizations/individuals. I am the link person to MOH, COG (Council of Governors) and other key institutions/partners. I attend all TWGs/taskforces/stakeholders forums at the national level. Supported youth programs in SRH, mental health and drugs & substance abuse.

Sustainability-driven; I steered the scale-up of Jacaranda-Health’s digital programs’ coverage from 8 to 20 counties, in one year, leading to enhanced donor support and MOH confidence in the organization. Counties were very appreciative of the MNH digital interventions/solutions.

Deep understanding of the NGO, Health systems and donor landscapes. Built capacities for multiple Health Care Providers (2,500 HCPs), including community health workers/promoters and youth (1200 CHW/Ps), who helped grow Femiplan brands 20-fold at PSI, and five-fold CYP (Couple Years of Protection) growth at Marie Stopes Kenya. I am an analytical, strategic and critical thinker, particularly in supporting and counselling the youth in the uptake of quality health services, including mental health ones. Excellent in monitoring and evaluation initiatives.

Programs and Project(s) Management; I have directed and managed/supervised donor-funded programming across five African countries, including overseeing budgets of $2-15m, and written or contributed to winning donor proposals.

Expertise in building and motivating teams in sales, distribution and marketing of pharmaceutical and FMCG products. Managed family planning/contraceptives, post-abortion care medication, water-treatment products, and insecticide-treated mosquito nets in the NGO sector. I have managed a range of over 50 pharmaceutical products in the private sector. Grew family planning contraceptive sales by 20-fold while at Population Services International (PSI). Counselling of girls/all youth toward the uptake of quality SRH and mental services.

Strong and accountable leader and manager, with the highest level of integrity. Managed teams of over 12 medical representatives/Detailers, and over 25 associated field salespeople. While at Marie Stopes, I reduced outstanding debt by 70%, achieved 106% of targets, implemented a strong credit policy, and implemented digital sales representative management software. I conducted a national mapping exercise of all pharmacies and clinics in Kenya.

Expertise in market analysis, consumer marketing and behaviour change. Developed and implemented multiple annual marketing and implementation plans, training and medical detailing materials, and developed strategies for product expansion and increasing national coverage and pharmacy penetration. Conducted and utilized market research, retail outlet surveys, and mystery client surveys to increase sales and consumer insights. Strong M&E skills.

WORK HISTORY

Jan 2023-To date THE YOUH CAFE (TYC) NGO

The Youth Café is a network of youth organizations that seeks to promote the development of young people through youth advocacy, policy, and research for socio-economic and political impact. The organization has a reach of over 3,500 members spread all over Africa. TYC targets eight thematic areas through which it intends to reduce youth deprivation and the socio-economic empowerment of young people in the continent: Culture Arts and Sports, Peace and Security, Governance, Media & Political Inclusion, Environment Preservation & Climate Change, Education Skills & Technology, Business Job Creation and Entrepreneurship, Universal Health Coverage.

POSITION: VICE-CHAIR: THE YOUTH CAFE BOARD

Responsibilities

Supporting the board chairperson and TYC management in providing oversight to the strategic running and growth of the organization via; leading the board by engaging individual board members to work as a unit; facilitating board meetings, showing strong leadership, and supporting and supervising the chief executive, all while following best-governing practices.

Jan 2022-Dec 2022 EAST AFRICAN PHILANTHROPY NETWORK

Philanthropy-support NGO that brings together philanthropy organizations/individuals/donors in building a stronger ‘giving’’ ecosystem and institutions, knowledge sharing and collaborations.

POSITION: HEAD OF PARTNERSHIPS & RESOURCE MOBILIZATION

Responsibilities

Reporting to the CEO, I was tasked with writing concept notes/proposals and liaising with potential donors, fundraising, holding donor roundtables, seeking & enrolling new partners, forging strong partnerships with relevant stakeholders, designing & conducting sectorial research, and coordinating local/regional convenings/forums.

Key achievements: Brought in 10 new partners/organizations (including youth-support ones/school-based), wrote 5 funding concept notes/proposals, arranged for several local and regional convenings, held a donor roundtable with over 70 participants, and designed and conducted mapping research for philanthropy ecosystem/institutions/players.

Reasons for leaving: One-year contract closure, and funding shortage.

Nov 2020-Dec 2021 JACARANDA HEALTH-Kenya

International organization (NGO) implementing low-cost evidence–based digital health programs, to improve maternal & neonatal health (MNH) indicators in Africa. Turnover of about $1m. Works with Ministry of Health (MOH) public health facilities at national and county levels.

POSITION: SENIOR ADVISOR GOVERNMENT RELATIONS

Responsibilities

Reporting to the Executive Director (and now senior PPP manager), I was a key member of the leadership team. I built strong and productive relationships with national & County Governments (MOH & COG-Council of Governors), and other relevant stakeholders, to form the basis for a mutually beneficial, multi-year approach to deploying MNH solutions developed by the organization, but to be owned by MOH/COG eventually. Identify and guide on; policy implementation areas to inform on scale and sustainability ambitions, key partners/approaches for stronger engagements, and coordination of multiple agencies and stakeholders at national/local levels. Getting endorsements for the low-cost MNH digital programs, including, monitoring, evaluation, research & learning (MERL) for impact assessment and improvements.

Key achievements: Got endorsements from both arms of government, to implement and scale up our programs. Also got approval to conduct an independent impact evaluation between us, Harvard experts, and a research firm/agency. Initiated productive dialogue with multiple stakeholders (professional associations, health-financing institutions, MOH departments, community strategy focus persons, county health managers, health agencies etc. Convened multiple stakeholder workshops and attended various MOH/COG technical work groups/taskforces/conferences/health forums. Coordinated and contributed to MNH health-policy development, and implementation e.g. EmONC training guidelines development. Scaled up MNH programs/solutions/ interventions to 12 more counties in 2021 (when I joined, we were in 8 counties). Plans to launch programs in Swaziland (Eswatini) are underway.

Jan 2020- Aug 2020: DKT HEALTHCARE INTERNATIONAL LTD-Kenya & Uganda

Social Marketing organization, for Sexual Reproductive Health products/services sales & distribution, and with a turnover of about $2m

POSITION: MANAGER PROGRAMS & BUSINESS DEVELOPMENT

Responsibilities

I reported to the Country Director, with 2 direct reports and 6 indirect ones.

I headed a department that provided oversight to all donor grants’ implementation programmes.

This Included capacity building and training of staff and Health Care Providers of all cadres, managing donor budgets & reports, writing donor proposals/concept notes/fundraising, Public-Private Partnerships handling, engagement with stakeholders and like-minded partners, leading and managing a team of program officers towards the attainment of organizational programs’ goals and objectives. I was responsible for developing new business ideas and products/brands in line with the strategic orientation and direction of the firm. I attended all MOH stakeholder meetings like task forces, workshops, review sessions and other related stakeholders’ gatherings. I coordinated and reported on activities across other departments and conducted market research to inform on projects’ progress.

Key achievements; Attained set sales targets, launched new SRH products (Sayana Press), trained over 2000 healthcare providers (introduced virtual training), on family planning and safe abortion products. Forged strong relationships with MOH, and coordinated all other projects’ operations. Won a donor proposal for Sayana Press (self-injectable Depo Provera).

Reasons for living: A desire for change due to the prevailing internal environment.

Feb 2018-Dec 2019: MARIE STOPES INTERNATIONA-Kenya

Social Marketing NGO, dealing with Sexual Reproductive & Maternal Health products and services delivery via diverse Health Care Providers (HCPs). Turnover was about $ 15m

POSITION: DEPUTY DIRECTOR, SOCIAL MARKETING/COMPANY PHARMACIST

Responsibilities

I reported to the Country Director and led a team of 8 direct reports and 12 indirect others.

As the departmental head of Social Marketing, I provided sales and distribution expertise in leading and motivating the team. I developed and implemented annual sales and distribution/marketing plans for misoprostol, medical abortion, injectables (Sayana Press), emergency contraceptives and IUDs. I registered medical abortion, emergency contraception and LNG-IUS with the Pharmacy Board. I conducted training and sales-team skills development for these products, as well as capacity building for the HCPs, youth and women. I was responsible for program and strategic planning in family planning and safe abortion. I strengthened sales and distribution systems, Detailer-performance monitoring, reduced outstanding debt by 70%, instituted strict credit policies and customer management and financial and stock controls, thus increasing sales income by 15% within one year. I conducted competitor analysis through research, retail audits, coverage and mapping surveys, and conducted/utilized consumer research for strengthening programs. I managed donor contracts, program deliverables and financial management. I covered the company with the required pharmaceutical business licenses and retention.

Key achievements: Did successful product launches, attained sales targets, led an effective and efficient team, streamlined debt collection, acted as the link to MOH and Pharmacy Board, and registered 3 new products with the Pharmacy Board. Got annual practice licenses from the Pharmacy Board. Provided psychosocial-support for affected youth and women.

Reasons for leaving: Safe abortion services caused a big upheaval with the Government, leading to re-engineering and a strategic shift of the organization.

April 2014-July 2017: KILIMANJARO BLIND TRUST AFRICA

NGO, supporting education/literacy for visually impaired school children in Africa, with reading materials, devices and equipment in 6 African countries. Turnover was about $ 2m.

POSITION: EXECUTIVE DIRECTOR-AFRICA

Responsibilities

I was reporting to the CEO, through a Board of Directors. I had 6 direct-reporting staff in-country and 6 indirect ones from other countries. In Africa

I managed a six-country program that distributed literacy materials and education equipment to visually impaired children, after setting up a regional office in Nairobi. I replicated implementation and learnt- lessons, with like-minded partners in other countries, towards the achievement of the organization’s mission and vision. Learners' support included mental health, SRH, and devices amongst many others.

Key achievements: In 3 years, program results included reaching over 20,000 visually impaired children in diverse schools with literacy materials/equipment/spare parts; and training of service providers/transcribers/teachers who repaired over 50,000 broken Braille machines. I raised an additional $500K through local fundraising initiatives and connected the organization to a new device supplier, known as ‘Orbit reader-20’, to help visually impaired learners read and write.

Reasons for leaving: Desired to change due to some interference of day-to-day activities, by some Board members.

Jan 2011-March 2014: MARIE STOPES International-Kenya

NGO, dealing with Sexual Reproductive & Maternal Health products and services delivery. Turnover was about $8-10m

POSITION: AMUA SOCIAL FRANCHISE MANAGER

Responsibilities

I was reporting to the program director and managed a team of 12.

I managed a team of Social Franchise (AMUA) Coordinators towards supporting a network of over 410 private HCPs in SRH services’ provision to low-income communities, especially women and youth. Health areas included sexual reproductive health, mental health, family planning, malaria, and integrated child & maternal illnesses. Scope of work included supportive supervision, capacity building, commodity security, quality assurance, data collection & reporting, M&E, and refresher courses. Managed a budget portfolio of $10m over four years.

Key achievements: The average quality assurance scores for HCPs (SRH services quality indices) rose from 60% to over 85%, during my tenure. I helped the program/organization to regain donor and MOH confidence, brought in multiple funding streams/donors, and partners, and grew the Franchise from a paltry less than 100 HCPs to over 410 in 3 years. I was given recognition awards in the Philippines, Uganda and from UK, during regional review meetings. I introduced HCPs to health-financing mechanisms, for developmental loans and subsequent growth/expansion.

Reasons for leaving: Career growth and development objectives.

Dec 2009-Dec 2010: SUSTAINABLE HEALTH FOUNDATION (SHF)-Kenya

NGO dealing with Malaria Prevention, Treatment and Control in Kenya and a turnover of about $ 1.5m.

POSITION: NATIONAL MALARIA MANAGER

Responsibilities

I was reporting to the Country Manager and managed 5 members of staff under me.

I directed a malaria program funded by the Global Fund and trained over 150 HCPs in 1 year, on diagnosis, treatment with ACTs/drugs, preventive techniques/Insecticide Treated Nets (ITNs) usage, pharmacovigilance, reporting, commodity security and collaboration with partners. I liaised with the MOH/schools/communities for commodity security, and attended stakeholder meetings in and outside the country.

Key achievements: Trained over 150 HCPs and built their capacities to handle Malaria, secured commodities for the program (drugs/ACTs and diagnostic kits/RDTs, and contributed by 5% to the reduction of Malaria in the country. Distributed over 1,500 ITNs in underserved communities.

Reasons for leaving: Career progression and growth

Jan 2009-Dec 2009: GLENMARK PHARMA INTERNATIONAL-Kenya

An international pharmaceutical manufacturer and distributor/exporter of generic medicines. Turnover was about $3m in Kenya.

POSITION: MARKETING MANAGER

Responsibilities:

I was reporting to the Regional Director and managed a team of 8 people. I handled product launches, marketing plans, market research, strategy development, marketing materials design and development, sales analysis and training of medical representatives.

Key achievements; Launched new cardio-metabolic products in the Kenyan market. Surpassed monthly sales targets of about $230K most of the time. Trained over 600 HCPs on new products, by conducting continuous medical education (CMEs) and developed branded information, education and communication materials. I conducted market analysis, advised sales team on winning strategies and did market segmentation for better sales activity planning and execution.

Reasons for leaving: Incongruence of articulation of some ideas and processes

Dec 2007-Dec 2008: BIODEAL LABORATORIES -East Africa

Pharmaceutical importers, manufacturers (generics), and distributors across East Africa, with a turnover of about $3.5m

POSITION: GENERAL MANAGER SALES & MARKETING

Responsibilities

I was reporting to the Director/Owner, and led and managed a team of 25, in marketing and selling of assorted manufactured and imported pharmaceutical generics and surgical.

Key achievements: Grew some brands by a factor of 120% within the year. Trained the sales and marketing team to be more effective and efficient. Launched new brands into the market. I increased market share by 1.5%. Developed information, education and communication materials for all branded generics. Conducted training/CMEs for HCPs. Achieved set sales targets regularly.

Reasons for leaving: Being a family business, some of its members were a bit high-handed.

Jan 2001-Dec 2007 POPULATION SERVICES INTERNATIONAL-Kenya

NGO dealing with SRH and maternal health issues, and with a turnover of $10m

POSITION: PHARMACEUTICAL DETAILING MANAGER

Responsibilities

I reported to the Deputy Country Representative, led and managed a team of 8 medical detailers (with each having 2 to 3 other ground coordinators), in social marketing of family planning products, Trust condoms, Water-guard water treatment, and insecticide-treated mosquito nets, with a deep understanding of both pharmaceutical and FMCG distribution systems in Kenya. I launched Femiplan oral contraceptive pills and Femiject injectable brands and grew them by over 20-fold in six years. I strengthened sales and distribution systems, Detailer performance monitoring, instituted strict credit policies and customer management and financial & stock controls. I developed product sales and detailing materials. I conducted competitor analysis through retail audits, conducted and utilized consumer-research results to strengthen the program. I managed donor contracts, deliverables and financial management. I executed ‘company-pharmacist’ roles and ensured business license processing & retention.

Key achievements: Led a successful and effective team towards KPIs-achievement, trained over 2,500 HCPs and 1200 CHVs, contributed to winning donor proposals, launched FP-brands that grew 20-fold in 4 years, registered products with Pharmacy Board, provided a reliable link with MOH/PPP initiatives, prudent management of donor funds. Met set distribution, health impact (CYPs) and financial targets consistently.

Reasons for leaving: Career progression and personal development.

1995-2000: GlaxoSmithKline (GSK)-Kenya

An international Research-based Pharmaceutical/Healthcare, manufacturing and distribution firm, with a turnover of $7.2m.

POSITION: SENIOR MEDICAL REPRESENTATIVE

Responsibilities

I was reporting to the Sales and Marketing Manager and trained all new medical reps. I was responsible for territorial sales and marketing of key brands, conducting CMEs, product launches, market development and growth, competitor analysis, market research, brand awareness events, and KPI’s achievement. Surpassed targets most of the time.

Key achievements: Achieved sales targets most of the time, especially for the Respiratory products line. Conducted successful CMEs leading to a higher uptake of brands. Brand awareness was enhanced significantly, leading to the achievement of sales targets.

Reason for leaving: Career progression and growth.

1992-1995: WELLCOME KENYA LTD-Kenya

A Research-based Healthcare products/drugs manufacturer and exporter/distributor, with a turnover of $1.2m

POSITION: MEDICAL REPRESENTATIVE

Responsibilities

Reporting to the Sales & Marketing manager.

Detailing of key brands, sales and territorial management, market growth, drug launches, institutional sales, targets/KPIs achievement.

Key achievement: Launched HIV drugs (Zidovudine) in various markets, including Uganda. Achieved set sales targets and built capacities for health providers through CMEs, conferences symposia etc. Created profound brand awareness of assigned products.

Reasons for leaving: Organizations merged (Wellcome and Glaxo) to become Glaxo Wellcome, then GSK.

1990-1991: HACKMEY (K) & RAY PHARMA LTD-Kenya

Both firms were wholesalers and dealers of medicines and Vet-products respectively, in Kenya. Turnover was around $1m for each organization.

POSITION: COMPANY PHARMACIST

Responsibilities

Compliance to Pharmacy & Poisons Board policies, sales & marketing management, target achievement, and operations management. Coordinated day-to-day running of the sales logistics.

Key achievement: Sales targets attainment and registration with the Pharmacy Board

Reasons for leaving: Career growth

1989-1990: NYERI PROVINCIAL GENERAL HOSPITAL

Government Level-5 County referral hospital (by then Provincial Hospital)

POSITION: PHARMACIST INTERN

Responsibilities

Reported to the chief Pharmacist, based at the level-5 hospital.

Worked as an intern pharmacist at Nyeri Provincial Hospital (6 months), Nyeri Chemist (3 months) and Elys Chemicals manufacturers (3 months). Main work entailed management/ information sharing, prescription handling, logistics, inventory controls and distribution. This enabled me to be licensed and recognised as a practising Pharmacist.

Qualifications

Technical courses: Certification in: leadership & management/communication skills/report-writing/budgets/strategic-planning/financial management/team-building /Microsoft packages etc., through assorted in-person courses.

Education

Sep 2007: PhD(c) on Entrepreneurship, University of Nairobi (cleared part one)

Sep 2003: MBA (Marketing option), University of Nairobi

Sep 1989: Bachelor of Pharmacy, University of Nairobi, 1989.

REFEREES

1.Dana Tilson: Former Country Director, Marie Stopes Kenya Tel: 073*-******, E-mail: ad3zcy@r.postjobfree.com

2. Winnie Ngugi: Former Strategic Director Kilimanjaro Blind Trust Africa (KBTA):Tel 072262623.Email: ad3zcy@r.postjobfree.com

3.Dr. Edwin Mbugua (Former Programs Director, MSK Senior Project Manager Concern World-Wide International: Tel: 072*******, 072******* E-mail: ad3zcy@r.postjobfree.com

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