Experience

Deborah Moazen Brand Strategy & Communications Consultant

sixtyonedaisy.com

Consultant providing brand identity, marketing, and communications guidance to help businesses shape and share powerful brand stories as part of a strategic plan for growth. Focus includes working with owners and their teams to create immediate impact and long-term brand strategy, identifying and packaging unique value propositions, marketing guidance, campaign creation, training and development workshops, and employee engagement. Pond Chief Marketing Officer

2021 – 2022

Chief Marketing Officer for mid-size A/E firm positioning for global growth and expansion.

• Led executive team, principals, and employees to create a new brand story with refreshed vision and mission, significantly elevated client awareness, and improved employee engagement during challenging ownership and CEO transition.

• Achieved an engaging and highly visible company presence across all targeted social platforms, increasing engagement by 20+ percent.

• Introduced innovative tools and platforms to build a forward-thinking brand identity focused on delivering differentiated solutions.

• Designed and executed IABC-award-winning campaign for employee engagement celebrating the Power of Pond.

• Oversaw design and launch of Microsoft Dynamics 365 / aec360 CRM phase 2 involving contact onboarding and relationship mapping, opportunity tracking, and integration with Deltek’s GovWin platform. Wood Vice President, Marketing & Communications

2012 – 2021

Head of marketing and communications for Wood’s Environmental & Infrastructure Solutions (E&IS) business leading a high-performance team with responsibility to position, promote and protect the company brand during a decade of significant growth and change.

2017 – 2021 Served on Wood’s E&IS leadership team while collaborating with a global communications team to reposition the brand of the 50,000+ employee company.

• Built and managed impactful teams of multidisciplinary staff to create and successfully execute integrated campaigns to meet established goals within the matrixed organization.

• Maintained team focus on meeting the business needs of a $1.4B business unit with 7,000 employees and more than 150 offices by aligning resources with the strategic objectives and KPIs of the overall business.

• Shaped and shared compelling brand stories following mergers and acquisitions within 12+ companies as an integral member of a global team focused on creating a powerful new brand for a world in transition. B r a n d i n g M a r k e t i n g C o m m u n i c a t i o n s Deborah Moazen

Brand Storytelling B2B Integrated

Marketing & Communications Innovative

Branding Campaigns Account Based

Marketing Strategic & Tactical Go-to-

Market Plans Multi-Channel Content

Development Internal Communications &

People Engagement Post-Merger People

& Brand Synergy Development & Training

Microsoft Dynamics 365 aec360 CRM

Salesforce Deltek Vision GovWin

HubSpot Google Analytics WordPress

Wix Agility Media & PR Solutions Asana

Highlights

• Won nine International Association of

Business Communicators Silver and

Golden Quill awards.

• Led brand repositioning and employee

change communications for four

industry-impacting mergers and

acquisitions.

• Overhauled company’s brand story,

creating new vision and mission while

raising brand awareness within target

markets and increasing LinkedIn

followers by 21% in 9 months

• Created award-winning magazines at

three companies, including managing

a global team of 19 writers in 16

countries.

• Oversaw launch of podcast featuring

expert insight and thought leadership.

Skills

423-***-****

ad3zcj@r.postjobfree.com

Chattanooga Knoxville TN

deborahmoazen.wixsite.com/website

linkedin.com/in/deborahmoazen

Let’s Connect

Deborah Moazen

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• Created and executed integrated multi-channel campaigns to position Wood as a world leader in meeting the complex challenges of the energy transition, enabling a more sustainable and resilient world, and creating future-ready industry, including attending World Economic Forum in Vancouver and securing panel seats and interviews for Wood thought leaders.

• Led complete brand overhaul for offices and employees in 150 locations throughout the Americas and Europe.

• Oversaw development and launch of a company podcast featuring employee insight driving thought leadership.

2012 – 2017 Head of Marketing & Communications for Amec Foster Wheeler’s Environment & Infrastructure global business line.

• Developed and executed marketing communications strategy to promote employee engagement and support financial goals and growth objectives while building brand awareness internally and in new and existing markets.

• Managed team of ten direct reports while providing support and oversight to 40+ local and regional marketing staff responsible for creating, implementing and managing multi-channel tactical plans and targeted campaigns to support business goals and strategic objectives. Arcadis Associate Vice President, Marketing & Communications 1990 – 2012

During a two-decade career as the company grew from a small, regional engineering firm to one of the world’s leading consultancies, advanced from a technical writer and editor in a local office to a global leader in marketing and communications.

• Instrumental member of cross-functional team building synergy with new acquisitions, strengthening brand identity, and promoting collaboration.

• As Communications Director, proud servant leader of an integrated team of professionals responsible for branding and communications programs, including sales collateral, advertising, newsletters, conferences, and tradeshows;

• Responsible for marketing strategy development and implementation; capture planning, positioning, and proposal production; presentation planning, production, and coaching; knowledge management; and content development and management for internal web sites and support for external web site to support vision and strategy.

• Collaborated with national and global leadership to design and implement effective tools to communicate operational strategy and focus areas, including restructuring for a more focused approach to advertising and conference participation and launching new communications channels. Education

Communications University of Tennessee

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