Social Media Manager

BONNIE JOY

RICHARDS

B

R Sherman, CT *****,

+203-***-****

*****************@*****.***

PROFESSIONAL SUMMARY

Energetic Social Media Manager skilled in assessing and improving account performance and audience engagement. Successful in growing audiences, extending branding and launching initiatives using multi-platform approaches. Brings fresh and interesting content with creativity and adaptable voice based on target audiences and platforms. SKILLS

• MailChimp-certified • MS Office Suite • Adobe Suite/Canva

• HubSpot (and others) • WordPress • Asana

• Project management • Public speaking • Content Creation

• Social Media • Management • Blog posts

• Market research • Conversion Strategy Social media strategy; content, design

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• Utilizing analytics • Brand Promotion • Analytics Reporting

• SEO Optimization • Post Optimization • Digital Media

• Social Media Copywriting • Media Kit Creation • Influencer Collaboration

• Facebook, Instagram, LinkedIn • Business Development EXPERIENCE

Freelance Social Media Manager November 2022 - Current

• Oversaw social media asset design to be in line with brand identity.

• Tracked customer engagement and feedback to optimize social media strategies.

• Incorporated interesting and informative content, resulting in increased shares and followers.

• Monitored and tracked followers on social media platforms to analyze growth.

• Increased online presence of all clients.

• Observed effectiveness of social media efforts to maximize results.

• Created organic company content nested within relevant events and trending topics. Director of Communications March 2017 - October 2022 Freepoint Eco-Systems Stamford, CT

• Created and executed company annual communication plan and calendar.

• Developed comprehensive style guide to promote consistency and adherence to brand image and values.

• Assisted with planning and production of video content.

• Oversaw content development and editing of company website. Worked with executive and fundraising teams to create compelling client profiles for web, email, print and social media applications.

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• Formed and led business cases for environment-friendly product marketing. Owner February 2006 - March 2017

The Joyful Organizer

• Created useful partnerships through remote and face-to-face networking.

• Delivered consistent service to develop customer base.

• Built solid partnerships with selected organizations to promote brand strategy.

• Spoke at companies and conferences nationwide including The Container Store and Pepsi.

• #1 podcast in the organizing space on iTunes.

• Published in periodicals such as Better Homes and Gardens, Good Housekeeping and Mac Magazine. EDUCATION

MBA - Marketing and Management May 2011

Nichols College

Mu Delta Honor Society

• Graduated with 3.9 GPA

Bachelor of Science (B.S.) - Economics May 2001

University of Maine, Orono, Maine

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