STEVEN A. ROBINSON

AWARD-WINNING SENIOR MULTIMEDIA GRAPHIC DESIGNER • ILLUSTRATOR

ad3yyb@r.postjobfree.com 201-***-**** www.linkedin.com/in/stevenarobinson www.luciddgtl.myportfolio.com

Innovative, influential, and high-performing senior graphic designer with more than 20 years of proven experience, possessing the right mix of ingenuity, cross-platform abilities, and a collaborative spirit as a creative leader. Skilled in conceptualizing, writing, and producing highly effective brand advertising across multiple channels, focusing on digital and social media.

PROFESSIONAL SKILLS

Leadership Branding Media Relations Marketing Strategic Partnerships Relationship Management

Adobe CC - ILLUSTRATOR • PHOTOSHOP • INDESIGN • AFTER EFFECTS • PREMIERE PRO • ACROBAT • KEYNOTE • POWERPOINT

PROFESSIONAL EXPERIENCE

Principal Creative Director

Lucid DGTL Design Studio Greater New York Area 2015 — Present

Manages the entirety of the creative process, producing effective and engaging designs that resonate with brands’ target audiences.

•Direct teams, consultants, and freelancers on design briefs, research, and market awareness.

•Implement multiple customer-focused marketing strategies while effectively enhancing the client experience.

•Applies knowledge of design principles, typography, and color theory to create attractive and functional packaging that enhances product branding while remaining in guidelines.

•Market, negotiate, and generate sales strategies to increase customer site traffic and industry recognition for the studio

•Stages product photoshoots for clients in various industries.

Senior Designer

Avery Dennison New York, NY 2009 — 2015

Designed mood-boards & illustrated imagery for consumer packaging goods for food, beverages, wine & spirits, pharmaceutical, and private label prototypes for B2B clientele presentations.

•Improved sales and customer satisfaction by 25% with polished designs & robust solutions.

•Conceptualized award-winning designs for runDisney and New Balance branding.

•Managed and led project meetings and client development teleconferences.

•Revived and enhanced five pharma brand labeling, achieving significant growth in their market share and recognition.

•Executed creative and analytical skills to create compelling designs that communicated the brand values.

•Refreshed the labels of various food, beverage, and consumer products, ensuring brand consistency and appeal.

Key contributor to multi-million-dollar Business Wins

— Successfully led team of 6 in the conceptualization and development of visuals in an extremely tight timeframe for runDisney x New Balance campaign.

— Developed plans to overhaul Hanes x Jockey campaign for 3-day deadline. Led design process for team resulting in $40M win for design studio.

— Spearheaded Levi’s conceptual imagery that generated larger contractual opportunities.

Consultant Assignments Senior Designer

Johnson & Johnson Inc. Morris Plains, NJ 2016 (3 months)

COMBE, Inc. Westchester, NY 2015 – 2016 (12 months)

PepsiCo. Purchase, NY 2006 (7 months)

Colgate Palmolive New York, NY 2005 (3 months)

•Collaborated with Art Directors to create effective designs for clients and internal needs.

•Successfully conceptualized, prepared, and organized new design assets for the client marketing materials & advertising.

•Developed business collateral, including sell sheets, catalogs, brochures, posters, web content and graphics.

•Digital banners, POS & POP displays, FSI (Free Standing Inserts) digital & print coupons

EDUCATION

Bachelor of Fine Arts - Graphic Design Norfolk State University Norfolk, VA

Contact this candidate