Mara Masoumi, MS, PMP, MBA

• Results-driven marketing professional with a strong background in

brand strategy, operations, and budget management and product management.

• With a proven track record in developing and executing successful marketing campaigns, driving data-based decision-making, and optimizing budgets, I am dedicated to driving brand awareness, engagement, and preference.

• Developed and executed multimillion-dollar global marketing campaigns for a leading entities, resulting in significant revenue gains and increased brand presence. Led the repositioning and branding initiatives of multiple entities and products, successfully establishing a national and global presence.

• Utilized data analysis to drive strategic marketing decisions, leveraging insights to optimize campaign strategies and maximize ROI. Managed project budgets, ensuring on-time and on-budget completion of complex marketing projects.

• Collaborated with cross-functional teams to deliver integrated marketing campaigns, aligning messaging and tactics across various channels. Presented and negotiated effectively to secure partnerships and close high-value deals, contributing to new account development and revenue growth.

• Fostered strong customer relationships through exceptional customer service, ensuring customer satisfaction throughout the sales cycle process.

SENIOR BUSINESS MANAGER / CORPORATE STRATEGIST / SCIENTIST Education Executive Summary

• Master of Business

Administration

UC Irvine, 2017

• Master of Science

Cell and Molecular Biology

San Francisco State University

2009

• Bachelor of Science

Biology

San Francisco State University

2003

TECHNIQUES/PROCESSES

• PCR purification, restriction enzyme

digestion of Vector ligation, site-

directed mutagenesis, transformation

cloning/subcloning

• Infusion DNA subcloning

• Cell culture techniques and

transfection

• DNA sequencing, Cell Culture /analysis

using the Sequencer

• CRISPR, Mutagenesis, Cloning

• Certified GC/ HPLC, Transfection

• Genomics & Proteomics

CORE COMPETENCIES

• Marketing Strategy

• Digital Marketing

• Strategic planning and execution

• Brand development and positioning

• Project leadership

• Market & Scientific Research

• Resource Management

• Global campaign management

• & Budget management

• International Regulatory Guidelines

• Stakeholder Engagement

• Current Good Manufacturing

Practices(cGMP)

• Standard Operating Practices (SOPs)

• Risk Assessment & Mitigation

• Business & Competitive Intelligence

• Key Performance Indicators (KPIs)

• Food & Drug Administration (FDA)

• People Management

C ERTIFICATIONS

• Certificate in Health Care Policy

The Washington Campus 2016

• Project Management Certificate

University of California Los Angeles

2015

• Certified Practical Process

Improvement (PPI) Facilitator

Thermo Fisher Scientific, 2013

P ERSONAL S K I L L S

• Team Player

• Highly organized

• Motivator

• Leadership

• Adaptable

• Problem solver

Communicative

Creative

Detailed

Determined

Result-oriented

Professionalism

P ublications & A wards

Publication/Interview:

https://towardsdatascience.com/ai-poised-to-bring- extreme-personalization-to-our-childrens-classrooms- c3a86d767898

• OPEX Focus- Building Strong

Relationships Award – FujiFilm . 2019

Marketing consultant

OCWBC, Cal State Fullerton, March 2023- present

- Joined the Women's Business Center as a consultant, specializing in providing strategic guidance and support to women entrepreneurs in various industries.

- Developed and implemented tailored go-to-market strategies for women-owned businesses, focusing on market analysis, customer segmentation, and competitive positioning.

- Conducted comprehensive business assessments to identify growth opportunities and develop actionable recommendations for business development and expansion.

- Provided one-on-one consulting sessions to women entrepreneurs, offering guidance on business planning, marketing strategies, financial management, and operational efficiency.

- Conducted market research and analysis to identify market trends, customer preferences, and competitive landscape specific to women-owned businesses.

- Created customized marketing plans, including branding, digital marketing strategies, and social media campaigns, to help women entrepreneurs effectively promote their businesses and reach their target audience.

- Collaborated with external partners, such as financial institutions, government agencies, and industry associations, to facilitate access to resources, funding opportunities, and networking events for women entrepreneurs.

Senior Product Marketing Manager (Contract Position) Tri Cascade Inc, Sep 2022- March 2023

- Led the go-to-market strategy and execution for a contract position, focused on launching a cutting-edge 5G internet device.

- Developed and implemented a comprehensive product marketing plan, including market analysis, customer segmentation, and competitive positioning.

- Conducted in-depth market research and analysis to identify customer needs, market trends, and competitive landscape in the 5G internet device market.

- Utilized strong technical knowledge and expertise in the IT and tech industry to drive the product positioning, messaging, and differentiation.

- Developed and executed go-to-market tactics, including digital marketing campaigns, content creation, social media strategies, and PR activities.

- Collaborated with external agencies and partners to develop and implement targeted marketing campaigns to reach key customer segments.

- Provided strategic guidance and support to the sales team, including training and enablement programs, to ensure effective product positioning and sales strategies. Global Launch & Marketing Manager (Contract-Consulting) Thermo Fisher Scientific, Oct 2021 – Dec 2021

P ROFESSIONAL E XPERIENCE

- Joined a team responsible for launching a 2.5 million-dollar global campaign for a Genetic Analyzer, developing the go-to-market strategy, global campaign planning, media relations, content creation, and process management.

- Project managed and provided consulting expertise for global digital marketing plans, including building a digital marketing strategy and map for the global media and digital release of Seq Studio Flex by Thermo Fisher Scientific.

- Collaborated with third-party and internal marketing partners to create a digital media map and set up initial media platforms.

- Utilized strong R&D and marketing background to consult on creating PR content and graphics, customized emails, banners, and social media posts for target markets (academia, pharma, clinical).

- Orchestrated the launch of a blog to build consumer trust prior to product release, leading product messaging and positioning exercises to develop marketing content supporting tactical plans.

- Analyzed campaign performance, collaborated with stakeholders and sales teams, and recommended changes to the tactical plan and budget allocation for business goals. Team Leader - Single Antigen Group

One Lambda, Thermo Fisher Scientific - Canoga Park, CA, 2009 – 2014

- Played a vital leadership role, making critical decisions for the Single Antigen Group which was generating 70% of the branch's revenue.

- Successfully completed a challenging project within 2.5 years and under budget, delivering organ transplant diagnostic kits to Japan and Brazil that had previously failed qualification tests for 15 years.

- Orchestrated key projects and designed experiments for the cell culture and transfection group, improving single antigen production by 40%+ compared to previous team leaders.

- Thoroughly trained new team members on best practices, standard operating procedures (SOPs), regulatory compliance, and lab equipment.

- Increased accuracy of procedures by 80% while maintaining SOPs, precise records, and patient typing catalog.

Marketing Director

Varisco Design Build Group, Jul 2021 – May 2022

- Led strategic development and execution of marketing programs, establishing an overall marketing strategy to drive brand awareness and firm involvement in the industry.

- Managed projects and PR-related matters from strategy to execution, including website development and collateral creation.

- Created awareness and built relationships with industry organizations, attended networking events, and acted as a public image advocate for the organization.

- Developed and executed a digital marketing strategy, including LinkedIn marketing, competitive analysis, and market research.

- Supported HR department with job description creation for various departments. Marketing Manager

Coast Sign Incorporated, Oct 2020 – April 2021

- Established and led a new marketing department to enhance the brand image and B2B marketing of a national 50 million-dollar company.

- Directed marketing and sales presentations, managed multi-channel demand generation activities, and developed tailored customer presentations resulting in over 10 million dollars in new revenue within four months.

- Implemented a new brand identity, launched a new website, and executed a digital marketing strategy, including email marketing and LinkedIn account management.

- Conducted comprehensive competitive analysis and readjusted the company's positioning to a national presence.

B2B Marketing Manager

KB Medical Group - Medical Device Company, Jan 2020 – June 2020

- Oversaw corporate healthcare sales and marketing initiatives with P&L responsibility, partnering with the sales team to drive revenue growth.

- Facilitated training programs to enhance technical knowledge and sales skills of team members.

- Collaborated with Salesforce Quip team to explore use cases beyond V2MOM.

- Orchestrated creative direction of marketing projects, from concept to implementation.

- Improved lead generation and ROI through Salesforce-led initiatives. Chief Strategy Officer / Advisory Board Member

TRUEDGE AI - Orange County, CA, 2016 – 2019

Publication: https://towardsdatascience.com/ai-poised-to-bring-extreme-personalization-to-our- childrens-classrooms-c3a86d767898

- Led and motivated employees and contractors to consistently exceed client expectations, focusing on high- impact organizational and AI strategies.

- Engaged with C-suite executives to design personalized AI solutions and fostered strong partnerships.

- Executed new marketing strategies, conducted market research, and continuously improved lean management and decision-making models.

- Developed and managed an affiliate program, leading to signed contracts with clients worth over $1 million within three months.

- Obtained a Certificate of Practical Process Improvement (PPI) Facilitator.

- Collaborated with the CEO to refine the corporate vision and drive brand relevancy and awareness.

- Promoted AI advantages to prospects and affiliates, demonstrating potential business improvement.

- Enhanced brand awareness by creating lead-generating marketing solutions for domestic and international clients.

- Implemented creative processes to boost sales while maintaining brand integrity. Research Associate

City Of Hope, Gene Regulation & Drug Discovery - Duarte, CA, 2008 – 2009

- Investigated novel mechanisms of metabolic regulation in heart and skeletal muscle by estrogen-related receptors.

- Utilized molecular, cellular, and whole-animal approaches to identify regulatory effects on target genes and energy metabolism.

- Conducted cell culture experiments, analyzed metabolic endpoints, and performed Western blots and SDS-PAGE.

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