Beverly Mejia

ad3ygk@r.postjobfree.com • Chicago, IL • 312-***-**** • https://www.linkedin.com/in/beverly-mejia-7840117/

Omnichannel Marketing Professional, Consumer Goods Focus

Channel and Shopper Marketing / Commerce Media

Dynamic marketing executive with over 20 years of experience in both digital and traditional marketing within the consumer goods industry. Expertise in developing and executing business-building strategies across various retail channels, including mass, big box, grocery, hardware, drug, value, club, and c-store channels. Skilled in areas of channel and shopper marketing, data analytics, brand positioning, product launches, promotions, and P&L management. A collaborative leader with a proven track record of fostering relationships with stakeholders at all levels. Excellent communicator who builds and sustains synergistic relationships with C-level executives, sales teams, merchants, suppliers, and customers.

— Areas of Expertise —

B2B and B2C Marketing Tradeshow Management New Product Launches Project Management Media Strategy Data Analytics Digital Marketing E-Commerce Strategic Planning Brand Management Large Scale Budgets

Professional Experience

Commerce Manager March 2023 - Present

The Mars Agency Chicago, IL (Remote)

Drive connected commerce solutions for Mars Inc. (C-Store, Drug & Value Channels), optimizing Confections and Pet Care segments

Partner with cross-functional teams to strategize media plans, enhancing client objectives and KPIs

Nurture client relationships, serving as the media expert and providing in-depth data analysis

Associate Shopper Marketing Manager April 2022 – March 2023

Arc Worldwide (Unilever) Chicago, IL (Remote)

Extended brand strategy through Shopper Marketing programs, driving Unilever brand equity

Analyzed program effectiveness and identify business-building opportunities within the grocery channel

Identified business building opportunities within the grocery channel that helped set the strategy to drive efficient and effective programming

Sr. Channel Marketing Manager, Retail/Wholesale December 2020 – March 2022

Old World Industries Northbrook, IL (Remote)

Developed and implemented marketing programs across various retail and wholesale channels

Contributed to retailer line reviews primarily in areas of promotions, planogram assortment and competitive analysis

Partnered with National Accounts, Product and Brand Marketing teams to drive channel growth

Channel Marketing Manager, Hardware/Wholesale June 2018 – December 2020

Makita USA La Mirada, CA

Drove strategic growth in Hardware/Wholesale channels through marketing programs and promotional execution

Led exclusive program launch with forecasted incremental sales of $2M

Spearheaded merchandising programs to help drive sales of category and trade-specific planograms

Channel Marketing Manager, Semi-Custom Bath Division January 2015 – January 2017

RSI Home Products Anaheim, CA

Established and implemented business plans for retail programs at The Home Depot and Lowes

Oversaw a successful merchandising reset plan for over 600 Home Depot locations

Executed a brand refresh at Lowes including a full suite of marketing sell-in and sell-through kits

Channel Marketing Manager, Builders Hardware Division January 2013 – January 2015

Spectrum Brands HHI Lake Forest, CA

Oversaw the implementation and execution of product commercial plans across various hardware retail accounts and Lowes

Boosted sales by up to 15% through innovative off-shelf merchandising programs and promotions

Slashed merchandising costs by 15% with new cost-saving strategies

Associate Trade Marketing Manager January 2007 – January 2013

DKB Household USA Irvine, CA

Led profit-oriented new product launches from competitive analysis to in-store execution

Developed and executed highly effective go-to-market plans for the various channels (grocery, hardware, specialty, department store, mass, big box and club)

Managed soup-to-nuts execution of national and regional tradeshows

Education and Credentials

B.A. Communication, Chapman University, Graduated 2000 (Concentration in Advertising/Account Management)

Connected Commerce, Leader I Certification (through The Mars Agency, 2023)

Connected Commerce, Leader II Certification (through The Mars Agency, 2023)

Connected Commerce, Leader III Certification (through The Mars Agency, 2023)

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