COLIN CHANDNA

New York, USA +1-332-***-**** ad3yg4@r.postjobfree.com https://www.linkedin.com/in/colin-chandna-8bb228166/ EDUCATION

FORDHAM UNIVERSITY, GABELLI SCHOOL OF BUSINESS New York, USA MS, Media Management- GPA: 3.83 Aug 2022 - Dec 2023

• Relevant Courses- Innovation in Media Business Models, Consumer Adoption of New Media, Leadership and PR, Social Media UNIVERSITY OF LONDON, LONDON SCHOOL OF ECONOMICS New Delhi, India BSc. Management and Digital Innovation- 2:1 Honors Degree Aug 2018 - May 2021 Distance Learning Program with the Indian School of Business and Finance, New Delhi

• Topped Courses- Social and Applied Psychology, Innovating Digital Systems and Services, Management and Social Media PROFESSIONAL EXPERIENCE

J PUBLIC RELATIONS New York, USA

PR Intern Jun 2023 - Aug 2023

• Contributed to PR & Social Media campaigns for 5 hospitality brands, increased brand visibility across digital and print channels

• Curated journalist and influencer lists through Muck Rack and Fohr to coordinate effective promotional activities for hotel chains FORDHAM UNIVERSITY New York, USA

Graduate Assistant Aug 2022 - Dec 2023

• Revamping the website structure to enhance user interaction and improve user experience by at least 50%

• Managing the YouTube channel to boost reach of the videos & create visually engaging posts and thumbnails for promotions

• Assessed and graded the performance of student presentations weekly and elevated student engagement through strategically configuring the education software- Blackboard

VCK BRAND COMMUNICATIONS Mumbai, India

Marketing and Communications Executive Aug 2021 - Jul 2022

• Led PR & Social Media campaigns for 7+ hospitality & lifestyle brands, drafted 60+ press releases to increase brand visibility

• Interfaced with different stakeholders to coordinate effective events and promotional activities for restaurant chains through digital

& print channels, fostering an increase in PR and Influencer coverage EXPERTSHALA EDUTECH SERVICES New Delhi, India

Digital Marketing Intern Jun 2020 - Aug 2020

• Increased Instagram following by 200% multiplying content impressions and visibility.

• Developed presentations for executive team, revised logo design and created promotional animated videos

• Conducted 10+ interviews with industry experts, streamed the interviews live on Instagram CONDÉ NAST INDIA Mumbai, India

Project Management Intern Jun 2019 - Aug 2019

• Facilitated the HPxSonam Kapoor shoot production and logistics

• Curated and delivered 3 comprehensive presentations on different topics within timeline constraints for targeted executives PROJECTS

FINANCIAL TIMES Nov 2022

• Won the challenge for conceptualizing an innovative solution for the real-life challenge presented at the hackathon for the branding team. Became an FT Ambassador for the year 2023 and help promote FT on the Fordham Campus RESPONSIBLE BUSINESS LEADERSHIP Aug 2022 - May 2023

• Won the challenge for conceptualizing an innovative solution for the real-life challenge presented at the hackathon for MTV & included DEI initiatives and other solutions- Awarded the RBL Certification INDIAN SCHOOL OF BUSINESS AND FINANCE Sep 2019 - May 2021 Finance Head- Xenia and ISBF MUN for 2 years

• Led the team and collected over Rs.150,000 in-cash sponsorship and received several in-kind sponsorships

• Got 9 different sponsors for Xenia 2021 and had one or more sponsor for each event ACHIEVEMENTS

• Authored a research paper on Impact of Instagram Influencers and Instagram Shop feature on a consumer's purchase decisions. Got 200+ responses for the survey

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