Michael Pavlik

Warren, OH ***** 330-***-**** ad3xxj@r.postjobfree.com

EDUCATION

Miami University Farmer School of Business - Oxford, OH Expected Graduation: May 2024 Major: Marketing Minor: Entrepreneurship - (Dean’s List (May 2021)) Overall GPA: 3.34/ 4.00 Redhawk Excellence Scholarship Recipient August 2020 - Present CERTIFICATIONS

Hootsuite Platform Certification Hootsuite Social Media Marketing Certification SEO Toolkit, Semrush Google Ads Display Certification Google Ads Search Certification Google Ads Measurement Certification SKILLS

Technical Skills

Microsoft Office Digital Analytics Canva TikTok Excel Facebook Tableau Instagram SEO Data Analysis Adobe Photoshop Adobe Illustration Affiliate Marketing

Professional Skills

Adaptable Public Speaking Problem solving Communication Teamwork Photography Open-minded Collaborative PROFESSIONAL EXPERIENCE

Marketing Intern - eCampus.com, (Remote) January 2024 - Present

Assisted in creating and scheduling compelling content across various social media platforms; Instagram, TikTok and Facebook.

Crafted engaging posts and short-form video content, particularly for TikTok and Instagram Reels.

Monitored social media channels and analyze performance metrics. Insights from weekly and monthly tracking will help shape our ongoing strategy.

Crafted compelling copy for various marketing materials such as newsletters, email campaigns, and press releases.

Coordinated the ordering and delivery of print assets, ensuring smooth operations and timely execution. Maintained accurate expense tracking.

Digital Marketing Strategist Intern, Flite Sports (California (Hybrid)) May 2023 - August 2023

Managed custom design projects from initial customer intake call through delivery.

Managed day-to-day business operations & fulfillment efforts - receive incoming factory shipments, fulfill DTC, soccer specialty retail store, and team & club partner custom design gear orders.

Supported partner selling events (Club registration, sizing nights, club picture events, tournament selling opportunities, etc.)

Drove content creation (studio photography, lifestyle photography, video) along with coordinating photoshoots, developing creative briefs and managing the social media influencer program.

Optimized FLITE digital presence across brand.com, retail.com, and Amazon platforms; enhanced product messaging and copy for SEO while leveraging photo/video assets to maximize conversion, enhanced KPI’s for the website, Instagram & TikTok.

Increased social media across growth platforms: Instagram & TikTok through building content calendar and engaging audience through promotions and giveaways.

Sales/Marketing Manager - Plato’s Closet (Niles, Ohio) July 2018- July 2020

Planned big ticket events for the store (Nike Event, Black Friday Event, Athletic Event) - planning themes and dates while promoting on social media & in-store flyers and word-of-mouth.

Managed/modeled for the Instagram/Facebook & TikTok platforms for our store. Created TikTok page & videos, growing following to over 4,000 across all platforms. Marketed newest pieces and upcoming events.

Merchandised brick & mortar location - deciding placement of men’s clothing/accessories, designed shoppable wall displays

Create CRM through Salesforce along with social media messaging & email marketing, meeting/exceeding sales goals YOY, along with excellent customer service and client satisfaction. LEADERSHIP EXPERIENCE

Delta Sigma Pi - Professional Business Fraternity March 2021 – Present Vice President of Pledge Education January 2023-December 2023

Elected to lead and integrated our new members into our chapter by giving them opportunities to connect, grow, and thrive as young professionals by leading the 5 week pledging program that includes networking opportunities, mentorship pairings, etc. Brother

1 of 26 new members chosen from a pool of 240+ applicants enrolled at Miami University.

Actively fulfill the responsibilities of our four pillars: brotherhood, service, professionalism, and fundraising. Delta Chi Fraternity - Mental Health Chair January 2022 – January 2023

Met with brothers about day to day struggles, personal issues, anything a member desired to be discussed. Miami University Fashion & Design Club August 2021 – Present Modeling & Marketing Committee (mufd.)

Promote and design arena for the annual fashion show, moedling for promotions and fashion show through Instagram.

Create advertisements and posters for the show, posted all over campus before the show utilizing Adobe Express. Global Business Brigades Consultant (International) January 2023

Advised 2 micro-enterprises providing marketing and financial strategies to facilitate growth

Increased reach by creating digital/physical business cards and introducing Facebook Ads and Marketplace

Implemented a new inventory management system, and ledger to build a savings plan for $2,300 over 4 years Activities: Creating music, acting, fashion, basketball, pickleball, traveling the world, skydiving, scuba diving ASK ME ABOUT: Marketing Capstone, Dr. Phil & Ellen, The Lip Sync Battle, Hawaii, Solo travel, What My “Why” is

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