Tulika Banerjee

EDUCATION

Georgia Institute of Technology Atlanta, Georgia

Master of Science in Computer Science - Human Computer Interaction (HCI) (GPA 4.0/4.0) May 2024 Graduate Teaching Assistant for Computing & Society (Spr‘23), Intro to Cognitive Science (Fall’23), Human-Computer Interaction (Spr’24) Manipal Institute of Technology Manipal, India

Bachelor of Technology in Computer and Communication Engineering, Minor in Big Data (GPA 9.14/10) Sep 2021 Leadership: Head, Consular and Member Affairs (IAESTE India), Head of Writing (The Editorial Board), Head of Graphic Design (Astronomy Club) PROFESSIONAL EXPERIENCE

UX Researcher and Designer Intern@ Planckton Data Inc, Katy, TX – B2B Sustainability Startup May 2023 – Dec 2023

• Led a comprehensive heuristic evaluation of Planckton’s web platform and LLM-based tool, unveiling 10 strategic design recommendations.

• Collaborated with a cross-functional team to redesign the interface and increased stakeholder engagement as captured in client feedback.

• Designed a usability survey distributed to 10+ clients participating in the beta testing program to address high-impact metrics.

• Streamlined the design of 25+ dashboards for Planckton’s PowerBI framework by curating an exhaustive data visual analytics guide addressing color, typography, and accessibility.

UX Researcher and Designer Intern@ The Verse, Berkeley, CA – B2C Startup, games for mindfulness Jun 2023 – Aug 2023

• Pioneered the creation of WalkXR, an immersive VR multimedia gallery for mindfulness, and worked with developers on its implementation.

• Steered the design of a compelling self-love walk by drawing a detailed user journey map that utilized the Mechanics-Dynamics- Aesthetics

(MDA) formal framework to outline the overarching flow, look-and-feel, architecture, and interactive components.

• Orchestrated a playtest with 10+ users and collected feedback on an end-to-end prototype through surveys to refine WalkXR iteratively. Market Researcher Intern@ Ernst & Young, Mumbai, India Jul 2023 – Aug 2023

• Meticulously gathered and synthesized pertinent metrics, including market share dynamics, customer satisfaction indices, and cost-effectiveness benchmarks to empower EY with actionable intelligence in the Enterprise Service Management (ESM) domain. Software Developer - Fullstack Amadeus Software Labs, Bangalore, India Jan 2021 – Jul 2022

• Redesigned a legacy web app for incident resolution, reducing person-hours from a week to 5 minutes and optimizing memory usage by 90%.

• Resolved 150+ time-sensitive issues for top customers while monitoring the GDS and administering code-fixes in production. Freelance – Web Designer Designed e-commerce websites for 2 small businesses Jan 2022 – Jul 2022 Freelance – Graphic Design Curated social media posts for 10+ small businesses across India and UAE May 2021 – Apr 2022 PROJECTS AND RESEARCH

Co-Founder @EquiFash – A social-commerce fashion platform powered by Generative AI Web Design, User journey, Gradio Feb 2024 - Present

• Designed an intuitive interface for users and designers to prompt our tool to help with ideation and experimentation with various outfits.

• Deployed a user-facing web platform to unite customers with fashion designers, helping budding designers gain visibility and sales. Thread Lightly – pop-up exhibit spreading light on fast-fashion Web Design, User flow, UX Writing, Interaction Design Aug 2023 - Dec 2023

• Curated a novel dressing-room experience through an interactive web platform to highlight the perils of fast-fashion and rampant consumerism. Global Pantry – Addressing international students’ food and grocery concerns Figma, Wireframing, Prototyping Jan 2023 – Apr 2023

• Utilizing the Stanford UCD process, developed a solution to address the unique food and grocery concerns of international students in the US.

• Designed surveys and interview guides to collect data from 100+ students and used affinity mapping and crazy 8s for ideation.

• Finalized the design through storyboards, user scenarios, low to high-fidelity prototypes before evaluating it through think-aloud usability testing. Grow With Me - AR in Personal Health Informatics (submitted to SIGCHI, under review) User-centered Design, AR Aug 2022 – Dec 2022

• Led prototype design by leveraging the emotional and immersive affordances of AR to drive user motivation for personal health goal completion.

• Conducted mixed-methods user studies with 21 participants to demonstrate increased user motivation with results summarized in a paper. AWARDS AND HONORS

Winner Deloitte Innovation Challenge @ GT 2023 - Buzzin Figma, Market Analysis, Competitor Analysis, Product Design March 2023

• Delivered a cutting-edge business pitch and hi-fi prototype that revolutionizes campus engagement by utilizing location-based interactive maps and crowdsourcing; addressed business needs by outlining market and competitor analyses, capital requirements and a revenue model. SKILLS

User Experience Research: Interviews, Surveys, Stakeholder analysis, Personas, User flows, User stories, Information architecture, Task analysis, Affinity mapping, Usability testing, Ethnography, Mixed-methods research, A/B testing, Card sorting, Playtesting, Miro, Qualtrics, Notion User Experience Design: Storyboarding, Wireframing, Prototyping, Heuristic Evaluation, Figma, Canva, Adobe Illustrator Languages and Tools: C++, Python, Java, p5.js, SQL, MySQL, SQLite, Postman, Git Web Technologies: HTML, CSS, JavaScript, TypeScript, Angular, React, Django, REST, SOAP, WordPress, Framer tulikabanerjee.framer.website linkedin.com/in/tulika-banerjee ad3xx6@r.postjobfree.com 470-***-**** Atlanta, GA

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