Loreye Betancourt

ad3xnz@r.postjobfree.com

Highly motivated professional in the areas of Advertising and Marketing, creative problem solver with strong analytical skills. Her strength relies in interacting with staff to develop the best possible work. Enjoys participating in all company sponsored activities. Strives to improve and develop industrial process and the quality of products and services provided. Marketing Research Advertisement Business Development Statistical Data Analysis - KPI Graphic Design Logistics - Ground Transportation Excel Advanced - Graphic Charts Customer Service A+ UX Designer – QA Testing Management of Special Events Community Manager Marketing Tools Ads Online Marketing SEO SEA SEM Cut and Print (Plotters) Eye Detail 2018 - 2023 Marketing and Advertisement Manager – ArteRecrea&JB84. Venezuela.

Advice clients for Business development and growth.

Initiate Marketing Research and analyze. Conduct public opinion and attitude surveys.

Design for online and printed media. Co-ordinate all aspects of production for print, audio- visual or electronic materials

Plan and Manage all Social Media and Influencers advertising campaigns. Media Budget.

Community Management. Engage with customers, prospects, and influencers. Achievements: Increased 30% the production of advertising material, and client's Business Grown.

2007 - 2019 Team Manager – Sistema Integral de Transporte Superficial, S.A. (SITSSA). Venezuela.

Manage, UX Designer, QA testing and Software Instructor of Smart Cards System (e-wallet transportation).

Propose, analyze, evaluate and execute Marketing Research with internal and external development projects for new businesses, including the development or improvement and implementation of manuals and industrial processes.

Data Analysis of Inventory, Sales and Operation (quantitative and qualitative).

KPI Management indicators and performance improvement. Perform budget monitoring of cost impact and direct revenue.

Achievements: Implementation of a new public transport cards sale and recharge system, which it increased direct revenue to more than 90%. Development of the advertising sales project. Increased indirect revenue +30%. Loreye Betancourt

ad3xnz@r.postjobfree.com

2005 - 2007 Web Page Coordinator – Caracas Country Club, A.C. Venezuela.

Plan, organize, direct, control and evaluate the UX Design, QA testing, development and maintenance of Website and Intranet sites to manage an organization's Internet presence

Co-ordinate special publicity events and promotions. Create the advertising guidelines.

Maintain and strengthen relationship with partners.

Prepare reports, briefs, brochures, presentations, Newsletters content and press releases. Achievements: Update the Club's Proprietary and Associate Member system data. 2009 Specialist in Marketing Management. José María Vargas University; Venezuela. Special Thesis Master: “Marketing of physical space of a Ground transportation Terminal” 2004 Bachelor of Science in Advertising. “Alejandro Humboldt University”; Venezuela. Grade Thesis: “Color Theory as a positioning tool of products” 2010 Educational Component (Professor Credential). UPEL, “Inst. de Mejoramiento Profesional del Magisterio”; Venezuela

MS Office Suite, Advanced Excel Photoshop, Illustrator Facebook, Twitter, Instagram, TikTok Tweetdeck, Hootsuite, Buffer Pagemaker, InDesign Meta Ads / Google Ads Platforms ITFF, Canva, Abobe Suite Software RIP Google Analitycs, Words, Forms. HTML, Dreamweaver, Wordpress Publisher, Visio

Spanish (Native)

English French

2015 Barrick Elementary School, Houston, TX, USA. (Assistance Teacher from 1st to 3rd grades) 2009 Misión Robinson, SITSSA, Venezuela (Teaching Adult Literacy) Driving License Class 3, Bus Driver Certificate (Venezuela)