Ø *** Campaign

Ø Creative & Design Direction

Ø Brand & Identity Development

Ø Strategic Planning

Ø Trend Analysis

Ø Client Relationship Management

Ø Team Leadership & Development

Ø Video Production

Ø Motion graphics

Ø Graphic design

Ø On-Set direction

Ø Project Management

KAORI SOHMA

DESIGNER, CREATIVE DIRECTOR Email Portfolio Linkedin 917-***-**** Vox Media

Creative Director

NBCUniversal

Sr. Creative Director

Nickelodeon / Paramount

Design Director

2022-2023

2014-2022

2012-2014

Led creative initiatives to boost brand recognition and engage consumers. Directed high-profile live-action shoots with precision and skill. Generated and implemented multiple ideas for projects, ensuring adherence to brand style guides and budgets. Cultivated productive relationships with internal partners, including producers, writers, editors, consumer, digital and social teams, and top design studios and agencies.

Ï Led creative and successfully launched four rebrands for three networks under NBCUniversal cable. Ï Drove 51%+ increase in viewership for Oxygen True Crime, heading creation of a striking new visual identity. Ï Won multiple gold, silver, and bronze Promax Awards throughout the time at NBCU. Ï Conceptualized and led creative for 100+ promotional campaigns and 100+ show packages, delivering standout results. Ï Maintained high-performing team through effective leadership, fostering healthy creative environment. Ï Received outstanding ratings, reviews, and praise from company for managerial excellence. Ï Hired designers to build a new internal creative team, and revamped and increased process with streamlined design workflows. Ï Directed and led projects in and out of house, to deliver compelling creative solutions and storytelling aligned with company’s strategic goals, upheld brand consistency, and met SVP Creative’s vision. Revamped viewer experience with optimized screen real estate and an navigation system. Built a comprehensive library of brand images through photo shoots, creating promo toolkits and show packages. Maintained the brand’s distinctive look through day-to-day upkeep. Enhanced operational processes by fostering collaboration with writers, producers, online, production, and marketing departments.

Ï Maintained integrity of baseline core concept of “mother funny” kids/mother culture. Ï Conceptualized and brought to life new promos resonating with target audience and capturing attention. Ï Explored and implemented innovative design approaches, pushing brand boundaries and expanding reach. Ï Launched Nickmom on Nickelodeon networks, elevating brand identity through design direction and production. SUMMARY

Award-winning professional with a knack for advancing brand expression through design. Founder and inspiration to the design industry, skilled in leadership and nurturing junior creatives. Recognized for generating innovative ideas, leading projects, and maintaining style guides across various platforms. Proven ability to create captivating 360 campaigns and visuals from concept to production, with a passion for advertising, publishing, and branding. Track record of delivering exceptional creative work that resonates with audiences and drives business results. AREAS OF EXPERTISE

PROFESSIONAL EXPERIENCE

Led the start-to-finish creation of The Vox Channel with a dynamic team. Developed a unique linear viewing experience through design and animation systems, establishing seamless brand attributions. Defined the channel’s distinctive brand voice, tone, and visual language.

Ï Shaped all aspects of content creation from scriptwriting to design direction and animation. Ï Streamlined workflow and enhanced productivity by solidifying comprehensive toolkits for brand assets. Ï Achieved consistent increase in viewership since launch by strategically developing eye-catching visuals. ADDITIONAL EXPERIENCE

Director & Designer Freelance

Co-Founder Lifelong Friendship Society

Lead Designer VH1 Creative, MTV Networks

Designer Internship, Lee Hunt Associates

EDUCATION

Communication Design

Parsons School of Design, New York, NY

- BFA Dean’s List

TECHNICAL & CREATIVE SKILLS

General: Adobe Creative Suite Film & Digital Photography Basic 3D Microsoft Office Design: Creative Concept Design Frames Typography Keyart Animation Presentation Post Production: Color Correction Composite Basic Special Effects On-Shoot Direction: Wardrobe, Hair, Make up Lighting Composition Art Department Live Action Post-Shoot Direction: Shot Selection Color Correction Retouching Edit Music QC HONORS, AWARDS & RECOGNITION PRESS / PUBLICATIONS

EXHIBITIONS, FESTIVALS & SCREENINGS

LANGUAGES

English Japanese

The Lifelong Friendship Society

Lead Art Director

Understood client strategies through effective communication, developing creative approaches to meet goals. Built and managed creative teams, offering clear direction and timely feedback to ensure projects were completed on schedule and within budget. Inspired and motivated creative teams while serving as the overall lead on significant engagements. Ï Originally co-founded company, gaining unique work experience as a vendor. Responsibility included office management, client relationships, budget, executive producing, creative direction and hands-on production. Ï Directed all phases of creative work from conception to production, overseeing teams and utilizing CS applications and 3D softwares such as Cinema 4D, Maya, and 3D Max.

Ï Conceptualized, designed, and executed multi-level campaigns for high-profile clients across various media platforms, including broadcast, music videos, web, cinema, interactive, and print. 2011-2012

Gold, Silver and Bronze winner Promax / BDA Awards Juror The One Club for Creativity / ADC Awards : Motion & Film Craft Juror Le Book

Juror International Color Photography Awards

Guest Speaker Ideas in Motion hosted by Fable App

Guest speaker SVA MFA Fine Arts / Women in Animation Final review guest critic FIT Communication Design Guest Speaker Pratt Institute of Design

AIGA Design Archives The N Rebrand

Member Art Director’s Club

f Daily Brief / Promax BDA

f Spoon Tamago

f Shoot Online, USA

f Motionographer.com

f CMYK Magazine, USA

f Adobe, USA

f Design Is Kinky : Semi Permanent 04 Australia

f Jeremyville Sketchel : Artist bag design collection f Elle, Japan

f 8X8, Japan

f One Day on Earth, screened at United Nations : Film contributor f A Rift of Sunshine for you in the Head : Maxalot Gallery, Barcelona, Spain f BDA/Promax 20/120 “Chance” : New York City

f Smilefacuet video collections : New York City 2003-2008 f Apparel for Graniph : Tokyo, Japan

f Naked : New York City

f Apparel for As Know As : Tokyo, Japan

f H Magazine, Spain

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