Lindsay Sheldon

**** *** *****, *********, ** ***87 • 716-***-**** • ad3xan@r.postjobfree.com

Marketing and Communications Director who is eager to bring a rich skill set to enhance and expand an organization’s growth through revenue and engagement. As a results-driven marketing professional with proven expertise in leveraging data-driven insights to inform campaigns on how to pivot to achieve measurable campaign success. Experience that spans three different agencies and the client-side ranging working with clients ranging from Fortune 500 businesses to not for profit associations; highlighting mastery in growth marketing, rebranding and brand development, market research, data analysis, leadership, campaign creation, and implementation. Extensive experience in the education, healthcare, and manufacturing industries. E x perience

OCTOBER 2022 — JANUARY 2024

Senior Strategist Bold Orange Minneapolis, MN (Remote) As part of the agency's research and strategy team, I was responsible for developing unique research solutions to extract breakthrough insights from customers to help elevate their business to new heights or deciphering and capitalizing on market value gaps to create customer-first stories to enhance the customer experience while increasing loyalty or to acquire new customers through strategic campaign positioning to set our clients apart in their industry.

My client roster included: eBay, United Health Group, Andersen Windows & Doors, Renewal by Andersen, Thrive Pet Healthcare, Caribou Coffee, Polaris, Indian Motorcycle, Best Buy, Citibank, Generac, Cambria, Equine Network, OneWater Marine, Hillman Group, and United Site Services

• Delivered strategies and solutions based on primary and secondary research, data analytics, market trends, customer preferences, and competitive analysis

• Led persona development and crafted stories that allowed clients to better understand and retain their key customer base as well as break into new markets

• Created content journey maps to deliver personalized content through the customer journey from top of funnel through conversion

MAY 2022 — OCTOBER 2022

Senior Director of Marketing Communications National Council of Teachers of English Champaign, IL (Remote)

• Drove the strategy and implementation of the NCTE's marketing and communications efforts among a team of six to align and deliver on the strategic goals of the organization with primary fiscal responsibility for both dues and non-dues revenue

• Reviewed past membership performance and conducted data analysis, primary, and secondary research to formulate a robust marketing plan to address the steep membership decline and increased YOY membership acquisition by 6% in just 5 months and retention efforts by 37%

• Established a seamless payment system with one-click membership payment process and created unique targeted landing pages for membership campaigns serving content relevant to the customer journey OCTOBER 2018 — MAY 2022

Group Director & Account Strategist mdg — A Freeman Company Alexandria, VA (Hybrid) Promoted to Alexandria office group director and lead client strategist to some of the agency’s largest client accounts. Responsible for providing leadership and strategic guidance to help organizations connect data to insights to drive an informed action plan, ensuring optimum performance, profitability, and success across all client programs.

My client roster included: National Association of Secondary School Principals, National Association of Student Financial Aid Administrators, EdSpaces, Society of Manufacturing Engineers (SME), The Center for Association Leadership (ASAE), The Vision Council’s Corporate Funded Campaign, Vision Health Alliance (formerly “Think About Your Eyes”), Printing United Alliance (formerly SGIA and PIA), National Restaurant Association, American Institute of Aeronautics and Astronautics, Materials Research Society

• Led advocacy campaign initiatives that had large impacts on both a local and federal level

• In-house membership strategist that often stepped in to collaborate with clients, set a strategy, and performance tracking measures for our account directors and managers to implement and maintain.

• Directed client research initiatives through qualitative and quantitative research to lead rebranding efforts and develop personas and strategic integrated marketing communications plans

• Led the creative team with the strategy for brand identity, concepting, and message platform development

FEBRUARY 2013 — OCTOBER 2018

Director, Marketing Communications, & Development National Association for Music Education Reston, VA Responsible for planning and executing multi-channel marketing strategies that resulted in innovative campaign positioning and rebranding initiatives. Spearheaded all national campaigns for both the National Association for Music Education and their foundation, the Give a Note Foundation that involved online media, traditional media placements, public relations and public affairs efforts, and event planning.

• Planned and executed multi-channel marketing strategies for all programs that resulted in innovative visual identities and effective messaging that resulted in increased event attendance by more than 400% over six-year time span and a 20% growth for student membership utilizing various marketing channels, both digital and traditional.

• Managed internal and external teams and led strategic brand initiatives, public affairs and media relations, website optimization and strategy, organic and paid social media, search optimization, email strategy, and content strategy for membership and non-dues revenue campaigns

• Supervised and ran the national public relations campaign and cross-country music tour in partnership with Radio Disney and 21st Century Fox to present grant funding to underserved schools for their music education programs

• Made measurable and meaningful contributions to revenue and engagement goals related to development of the association and foundation sponsorships, donations, and collaborative partnerships resulting in over 30% increases YOY during my tenure OCTOBER 2011 — FEBRUARY 2013

Client Marketing Manager Boxwood Technology — A Naylor Company Herndon, VA JUNE 2010 — OCTOBER 2011

Environmental Health Specialist — Federal Contractor Alutiiq Quantico, VA JUNE 2007 — JUNE 2010

Junior Account Executive and promoted to Account Executive Gelia Williamsville, NY Clients Included: Independent Health Corporation, Dana Corporation, Eaton Corporation, Caterpillar, Trico, Caplugs, Graham Corporation, Cornerstone Federal Credit Union, Mokon, Erie County Volunteer Fire Department S k i l l s

Strategy • Proficient with project management software • Data insights • Client rapport building • Team player Buyer journeys • Content strategy & mapping • Conflict management • Speech writing • Data analytics Public relations • Lead generation • Market research • Brand development • Organic social media • Paid social media • Event planning • Event growth • Agile methodology • Scrum leader • Leadership development Client management • Stakeholder consensus building • Microsoft Office • Microsoft CRM • Hubspot Sprout Social • Meltwater • Qualtrics • Workflow configuration • Marketing Automation • Persona building Copywriting • Adobe Creative Cloud • Performance marketing • Google Analytics • Research methodology E ducation

Master of Arts, Integrated Marketing Communications St. Bonaventure University 2006 Bachelor of Arts, Sociology St. Bonaventure University 2005 C e r t i f i c ations

Market Research Specialization University of California, Davis 2023 Business Analytics: From Data to Insights The Wharton School 2021

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