Experience
GOLO June ****-PresentSenior Network DR. Media Buyer
Negotiate and maintain 30+ National Networks buys for GOLO. Update and track MER data. Pull daily spend reports each day. Networks include American Hero’s ID NBC, TV Land, SYFY, TWC.
Hill Holiday/Trilia Mar 2015-Jun 2017, April 2019-Feb 2023
Senior Media Buyer, Local Activation
Negotiate and maintain Local Broadcast, Audio, and Cable for top markets including New York,
Philadelphia, Washington and Hartford. Assist with Havertys Supervisor responsibilities, checking buys, reporting and billing. Responsible for sending and supporting Traffic for Havertys in Spotgeni and uploading ISCI’s for invoicing.
Senior Media Buyer-TV, Cable, Radio and Digital
Negotiate and maintain TV, Radio, Cable and Digital buys for all clients. Santander Bank, Strayer, Party City, Harvard Pilgrim and Frontier. Additional duties-Supervise Santander Bank account. 2015-2017 Dunkin Donuts, TJX, SuperCuts, Sierra Trading, HomeGoods and Great Wolf. Organize and supervise Great Wolf schedules and posting.
Orion/IDMedia Sept 2017-Apr 2019
Local and National Manager
Manage negotiators and assistant negotiators for general market and Direct response. Track and maintain local and national accounts. American Public University, American Military University, Blue cross and Blue Shield of Philadelphia. AstraZenica, Symbircot, Fasenra, Farxiga, Hulu, Zillow and Pearson. Negotiate national networks VH1, MTV, TVL, Free Form LAFF. Negotiate Local markets, New York, Philadelphia, Detroit, Austin, Evansville. General market accounts-Six Flags, Aldi, Sesame Place, Crystal Geyser. Oversee day to day responsibilities to ensure campaign deliveries and budgets. Negotiate trade deals.
Target Cast TCM Nov 2005-Apr 2014
Local Broadcast Supervisor
Supervise Local Broadcast buyers and assistants. Negotiate and maintain all unwire buys. Purchase spot time for top 10 local TV, Radio, Cable, and Direct response markets. 1800 flowers, New York Life, Expedia, Hotels.com TIAA CREF. Organize, and Coordinate Post analysis, Brand Time schedules, traffic and added value. Keep track of client billing and station payments. Participate in new business pitches and teach local broadcast for the Target Cast training program.
OMD Feb 2004-Nov 2005
Senior Broadcast DR Buyer
Negotiate and maintain National Cable and Spot schedules for all direct response clients, Citi Bank, Travelocity,
Bahamas and Eli Lilly. Spot markets include Boston, Tampa, Charlotte, and Washington. Networks include.
ESPN, E! and Via com
Media Com May 2003-Feb 2004
Free Lance Senior Broadcast Buyer
Negotiate and maintain spot schedules for all radio & TV clients including Audi, Volkswagen, Staples, 3M, Glaxo
Smithkline, Warner Brother’s movies and Mervins. Markets include Washington, Baltimore and Boston.
Zenith Media Sept 1998-Apr 2003
Senior Broadcast Negotiator
Negotiate and maintain spot schedules in the Verizon group for Radio and TV. Markets include Boston,
Hartford, Providence, Portland, Raleigh, Nashville, and Birmingham. Negotiate merchandising for all Verizon
orders.
Grey Advertising Jan 1986-Jan 1993
Senior Broadcast Buyer/Client Coordinator
Negotiate and maintain Spot Schedules for top 10 TV and Radio Markets. Markets included are Washington and
Phoenix. Client coordinator for Slim Fast and purchased time for Mitsubishi, Red Lobster, Olive Garden, Warner and
Brothers. Organize and coordinate Brand time schedules and post Analysis for each client’s needs.
Skills
MBOX, Prisma, Spotgenie, Media Line, EAS, Sqad, Donovan Data Systems, Core, Core Direct, Word, Excel, Pivot tables Power Point