ENTREPRENEUR/BUSINESS OWNER

Steph Deckard

Experienced, enthusiastic, and relationship driven professional creative dedicated to consistently producing high-quality content for businesses. Extensive knowledge of social media marketing, branding, and market trends.

765-***-**** ad3wzb@r.postjobfree.com 5318 Lynnwood Dr. West Lafayette @sdeckard

EDUCATION

Bachelor’s Degree

Vocal Performance

WILLIAM CAREY UNIVERSITY

2000-2005

SKILLS

PROFESSIONAL

Brand Marketing

Quality management

Attention to Detail

Art Direction

Managing Databases

Strategic planning

Budgeting and Planning

Excellent Verbal and Written

Communication

WORK EXPERIENCE

FOUNDER/OWNER

Call me Steph, Photographer, West Lafayette, IN November 2021 – Present

Create marketing content for social media campaigns and email marketing.

Creates ads on Facebook and Instagram with successful traffic.

Manages branding based on data analytics and consumer input.

Shoots with Sony aX cameras, and Canon lenses (specifically a 50mm f1.4) for high quality images.

Extensive knowledge and experience with Adobe Creative Suite.

Building strong client relationships through seamless session planning, excellent communication, high-quality photos, and timely delivery.

Responsible for all correspondence with potential and active clients.

Writes engaging and successful marketing, advertising, and social copy FOUNDER/OWNER

Mad Love Boutique, Lafayette, IN March 2018 – January 2022

Managed all social media accounts (Facebook, Instagram, TikTok, Pinterest).

Created ads on Facebook, Instagram, and Google with successful traffic and outcomes.

Created a solid brand that consumers connected with, and maintained strong relationships with regular customers.

Managed all aspects of inventory: market research, trend analytics, purchasing, display, sales, returns.

Created and maintained strong working relationships with my preferred brands, including Free People, POL, and Hiptipico.

Created unique marketing style specific for Mad Love Boutique which drew a loyal and regular clientele.

Highly involved in the creation, planning, and execution of area wide shopping events.

Active participant in the Chamber of Commerce and their marketing campaigns with the purpose of bringing shoppers downtown more regularly than scheduled events.

Responsible for all product photography and promotions.

Responsible for all store design, layout, product displays, and overall vibe. FOUNDER/CREATOR

Velvet Lotus Photography, Lafayette, IN August 2011 – November 2021

Created branding materials for Facebook and print copy.

Used social media marketing to promote new business and successfully build a regular clientele.

Adobe Photoshop

Facebook Ads Manager

Microsoft Word

Pages

Digital Marketing

Product Launch

Leadership

Networking and Building

relationships

Campaign Development

Visual Design

Social Media Management

Marketing Analytics

INTERESTS

Work-Related Activities

Personal Development

Volunteer Work

Traveling

Reading & Learning

Photography

Health & Wellness

Good Food

Experience and extensive knowledge of Canon Cameras, Sony aX Cameras, Canon and Sigma lenses of varying focal lengths, external flash and lighting.

Participated in the creation, planning, and promotion of many local photography events, including HelpPortrait, a free photo event geared toward low income or homeless individuals and families in the community.

Building strong client relationships through seamless session planning, excellent communication, high-quality photos, and timely delivery.

Creating successful ad campaigns on Facebook, Instagram, and print copy based on insights and analytics from our local market.

Closely followed trends in the photography industry to better serve my clients.

Managed studio materials, including an extensive client wardrobe, props, and other accessories needed.

Created unique sets and backdrops on stringent budgets.

Wrote engaging and successful marketing, advertising, blog and website copy and social copy

Responsible for studio design, layout, workable shooting areas, and aesthetics. AVAILABLE UPON REQUEST

REFERENCES

PROFESSIONAL DEVELOPMENT

ANGIE KNUTSON NEWBORN PHOTOGRAPHY WORKSHOP Angie

Knutson Photography, MN

2017 – Kokomo, IN

2015 - Indianapolis, IN

RACHEL VANOVEN NEWBORN PHOTOGRAPHY WORKSHOP Rachel Vanoven Photography, IN

2013 – Indianapolis, IN

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