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HEENA PATEL

Address: *** ******* ****, ************ ** 20878, USA Email: ad3wke@r.postjobfree.com Phone: 240-***-**** SKILLS:

Technical Proficiency: Proficient in data analytics and querying, adept at extracting valuable insights to drive informed decision-making. Skilled in WordPress and content management systems, with a keen eye for optimizing website performance. Experienced in CRM platforms, ensuring effective customer relationship management. Proficiency in photo and video editing basics enhances content creation capabilities. Demonstrated competence in office skills, including spreadsheet management and slide deck creation. Additional skills crucial for digital marketing success encompass Search Engine Optimization (SEO), Search Engine Marketing (SEM), marketing analytics, social media marketing, pay-per-click and social media advertising, email marketing, basic design skills, and creative problem-solving. Computer Skills: MS Office (Project, Word, PowerPoint, Excel, Visio, SharePoint, Teams, and Outlook), Enterprise Connect and Adobe Acrobat Pro– Adobe Plug-In.

EXPERIENCE:

Citrin Cooperman LLP

Digital Business Development Associate (Aug 2020 -Sept 2022)

• Applied extensive experience to strategically plan, execute, and optimize email, CRM, and SEO marketing initiatives for diverse clients.

• Constructed marketing dashboards, implemented workflow automations, and crafted focused reports to effectively convey campaign performance and progress towards clients' marketing objectives.

• Provided constructive feedback and training to internal team members, contributing to their proficiency in technical, creative, and tactical assignments.

• Conducted thorough audits, enhancements, and launches of well-organized and meticulously modelled marketing CRMs, assisting clients in achieving data, email, and automation goals.

• Collaborated with company and department leadership to refine client strategies and scopes in alignment with organizational objectives.

• Acknowledged for leadership in overseeing multiple digital projects from initiation to completion, resulting in a substantial increase in website traffic and a notable conversion rate improvement in 2021.

• Analysed performance data, identified customer patterns, and monitored social media channels to generate extensive reports, facilitating informed decision-making. Proactively initiated new digital marketing campaigns, positively impacting Citrin Cooperman's web presence. Page 2 of 3

Nazara Technologies, India

Digital Marketing Executive (Feb -Jun 2020

• Collaborated closely with the CEO and EVP of Strategy to establish and execute an exemplary marketing operation aimed at increasing lead flow cost-effectively. Over the course of multiple years, identified and targeted key customer segments, implementing strategic marketing approaches to heighten awareness, build sales pipelines, and drive new revenue within each segment.

• Led the initiation, measurement, and optimization of multi-channel marketing campaigns, ensuring the maintenance of up-to-date and appropriately segmented accounts and contacts for automated sales and marketing email initiatives. Facilitated the seamless transition of engaged prospects from marketing to sales.

• Monitored and analysed email campaign performance, implementing data-driven adjustments as needed. Developed and executed effective content distribution strategies to elevate brand awareness, engage target audiences, and generate leads with a successful conversion into sales pipelines and revenue.

• Provided regular updates on marketing performance and expenditure, actively contributing to strategic decision-making processes.

Miles International, India

Digital Marketing Executive (Sept 2019 - Feb 2020)

• Played a key role in formulating and executing comprehensive marketing strategies, with a focus on optimizing resource allocation for maximum impact and efficiency.

• Collaborated closely with the Marketing Manager to align marketing projects with broader business goals, emphasizing audience engagement.

• Took the lead in market research and analysis initiatives to identify trends, customer needs, and competitive benchmarks, leveraging insights to enhance marketing strategies.

• Assumed responsibility for the creation and management of diverse marketing materials, including blogs, posters, and videos. Ensured content was not only engaging but also brand-consistent, effectively reaching and resonating with target audiences.

Seventhirstypm, India

Marketing Associate (Sept 2018 – Sept 2019)

• Significantly contributed to advancing digital marketing efforts through targeted email campaigns, social media strategies, PPC advertising, and content marketing. Page 3 of 3

• Utilized skills in blog writing, graphic design, and video editing to create compelling marketing assets across various platforms.

• Coordinated and executed promotional events and trade shows, focusing on innovative presentation and effective communication of product benefits.

• Monitored and analysed campaign performance, providing actionable insights and recommendations for continuous improvement based on key metrics.

• Stayed updated on the latest trends in marketing, content creation, and digital media to ensure the dealership's marketing approaches remained fresh and impactful. EDUCATION:

George Mason University, VA (2023-2024)

MBA

University of Scranton, PA (2022 -2023)

MBA

Mumbai University (K.P.B Hinduja College, India (2017-2019) Master of Commerce (M. Com)

Mumbai University (K.P.B Hinduja College, India (2014-2017) Bachelor of Commerce

VOLUNTEERING EXPERIENCE:

Digital Marketing Certification (2018-2019)

Google Analytics Certificate

*No Sponsorship required

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