Chris “Chevy” Cheuvront

**** **** ****** ***. • Englewood, CO 80112 • 773–326–9228 ad3wbm@r.postjobfree.com Objective

Seeking to utilize my ad agency account management and media buying/selling experience and success in a strategic and tactical ad agency digital account manager or media planning/buying role Skills/Experience

Seasoned advertising/marketing executive with skillset, background in all facets of ad agency and client-side national/regional/local branding, ROI media and campaign activities in B2B and B2C space. Highly strategic in media and advertising/marketing campaign planning for traditional general, direct, digital and online, to digital programmatic, SEO, local search, review marketing, paid advertising, social media, variable, mobile and branded content deployment. Heavy client-facing/relationship management role with a solid foundation of strategy and tactical/day-to- day activities management. Manage general, DR and digital ad campaigns among creative, traffic, production teams. Top market (LA and Chicago) blue chip ad agency and client management background on national account/media team business. Experienced and conversant in general print, broadcast, online, direct response, SEO, local search, brand content development for digital and social media platforms, message strategy management. Category experience—telecom, luxury automotive, retail, dot-com, high-tech, insurance, hospitality and B2B. Professional Experience

Account Executive—Yelp!

July 2021–

Surpassed monthly sales goals by $10K or more: Consultative media planner to small and mid-sized businesses in the SEO and and paid social space. Consulted on daily marketing, lead gen, data analytics, increasing social media engagement, digital content and message strategy; mentored clients on the DR ROI benefits of targeted SEO. Yelp is top of class in this media space.

VP /Marketing Jodapris-IMBS Chicago, IL---Consultant, May-Sept. 2020 Manage rebranding of company, development and implementation of lead generation, digital content strategies and implementation, social media marketing and engagement strategy and implementation, and branding/sub-branding for B2B consulting company. Manage daily marketing, lead gen, data analytics, increasing social media engagement, digital content and message strategy

Digital Marketing, ExactData Chicago, IL

Oct. 2019—April 2020

• Outside media rep with heavy emphasis on integrated marketing w SEO, local search, paid online ads and social

; surpassed sales goals within first month

• Pitch SEO, review marketing, paid advertising and social media to local and regional businesses

• Immersion in data analytics presentations to prospects and clients about online search and campaign performance Strategic consultation on client SEO/local search/paid advertising/review and social media marketing Senior Account Manager Windy City Media Chicago, IL July 2012—Sept 2019

• Traditional and digital media consultant and media planner with heavy emphasis on local businesses, and national ad agency travel, auto and healthcare accounts

• Manage development and execution of integrated marketing campaigns and media placement for small to large clients in the Chicago MSA. Heavy consultative approach with all clients

• Develop creative concept and message strategies for clients; manage creative development process to ensure creative is on-strategy, and has the proper messaging (brand awareness vs lead Gen/ROI, vs social media influence)

• Analyze and report campaign results; recommend tweaks to message strategy, media deployment, and ad flighting

• Consult with clients re: social media engagement strategies, message delivery timing, paid social media influencers to maximize digitally-delivered branded content, with SEO and CPC result management/orientation

• Develop highly targeted branded content for multi-channel digital delivery to shift client’s product/service to target and sub-target’s purchase consideration set; create, analyze and report measurable ROI resulting from implementation of branded content digital media strategies

• Clients include national and regional financial institutions (Royal Bank of Canada, Fifth Third Bank, Hilton Hotels, MB Financial), entertainment venues, auto dealerships (Toyota), and real estate brokerage Advertising Sales Account Executive Scene Magazine Cleveland, OH 2010—2011

• Media sales rep with highest overall office sales monthly; surpassed weekly, monthly sales goals consistently

• Managed development and execution of integrated marketing campaigns and media placement for small to large clients in the Cleveland/Akron, OH MSA. Heavy consultative approach with all clients.

• Developed creative concept and message strategies for clients; manage creative development process to ensure creative is on-strategy, and has the proper messaging (brand awareness vs lead Gen/ROI, vs social media influence) Advertising Sales Manager Spec. Publications Los Angeles, CA February 2006—September 2007

• Sold print and digital advertising campaigns for four national magazines and web sites

• Developed creative concept and ROI message strategies for clients; manage creative development process to ensure creative is on-strategy, and has the proper messaging (brand awareness vs lead Gen/ROI; initial social media messaging on FB, which had just hit at that time)

• Prospected for new business opportunities/clients and developed solid client relationships

• Renewed existing client advertising; sold long-term ad contracts (6, 9 and 12 month ad contracts)

• Received sales bonuses for achieving & exceeding quarterly sales goals; received raise after six months for performance

• Managed client meetings; created sales presentations; presented long-term sales plans to new and existing clients

• Increased existing book of business; signed new clients to long-term contracts; saved existing client relationship 2003—2004 Account Supervisor • Ervin/Bell Advertising, Seal Beach, CA—all advertising activities managed

(print, broadcast, digital, direct response, events) for clients e First American Corporation, Re/Max, National Association of Realtors (NAR)

2002—2003 Marketing Director, Premier Division AccuData America Ft. Myers, FL Marketing Manager, Agency Partner Group

• Promoted twice in a one-year period; sold email lists, email blasts, email sponsorships and direct mail lists to Fortune 1000 companies and ad agencies nationwide

• Developed B2B brand positioning and direct marketing strategies/campaigns

• Increased team sales revenues by more than $500,000

• Digital and print marketing efforts produced qualified sales leads with an 80% conversion to sales rate

• Created direct marketing campaigns that exceeded projected ROI

• Managed strategy, development and launch of web-sites and B2B email marketing campaigns 2000—2001 Account Supervisor Dailey & Associates (IPG) Los Angeles, CA

• Clients—MainStreet.com, The Weyerhaeuser Co.

• Developed MainStreet.com brand positioning, and brand/message strategy

• Worked with Industrial Light and Magic (George Lucas’s company) to develop architecture, look and feel of broadband web-site

• Worked with client to develop and manage campaign roll-out in top 25 markets

• Developed and implemented first-ever CRM program for The Weyerhaeuser Co, a Fortune 100 company

• Managed annual direct marketing budget of $1,000,000 and print budget of $600,000

• Worked with account planners to develop branding via quantifiable and qualitative research

• Participated in agency new business pitches; attended photo shoots and tv commercial shoots

• Selected to agency’s in-house Steering Committee

• Trained all new account managers on direct marketing segment of Account Management Training Program 1998—2000 Account Supervisor/Executive Agency VP, Wiseguys Advertising Pasadena, CA

• Clients—Sun Microsystems, WorkSeek.com

• Developed branding, message strategies and marketing strategies for agency’s top clients

• Managed development of general advertising media strategies, including Super Bowl ad buy

• Managed $30 million annual marketing budget for agency’s top client

• Managed client’s $7 million annual direct marketing budget/customer loyalty program

• Managed development/execution of client marketing plans, i.e. tv, print, radio, outdoor, email, SEO, direct 1996—1997 Senior Account Executive TBWA/Chiat/Day Los Angeles, CA

• Client—Infiniti luxury car division of Nissan Motor Corporation

• Worked in all areas of automotive direct marketing—retention, acquisition, FF, web, lead generation, dealer contact

• Managed direct marketing launch of new QX4 luxury sport utility vehicle and new Q45 sedan

• Managed development/execution of Infiniti web-site, including lead generation from web-site, email campaigns and dealer SEO; exceeded ROI for print, digital and SEO activities

• Managed development/execution of delivered QX4 and Q45 model guest-drive program in four, top markets (NY, LA, Chicago, Miami)

• Presented QX4 launch material creative concepts to Nissan and Infiniti client integration teams

• Assisted in development of off-the-shelf marketing program for Infiniti dealers, including print, digital, SEO 1995—1996 Account Executive Draft Worldwide, now FCB Chicago, IL

• Client—Sprint

• Managed development/execution of direct marketing programs (retention, acquisition and FF)

• Managed four Assistant Account Executives and one Account Coordinator

• Managed ROI-based retention direct marketing campaigns

• Developed database system for management/monitoring of competitive activity Education

• Bachelor of Science in Journalism, Bowling Green State University

• Sigma Chi Fraternity executive officer

Other

• Have appeared in national TV shows, national print ads and industrial videos

• FCC Broadcasting License

• Assistant Music Supervisor, The Bernie Mac Show, The Ron White Show, ABC advertising up fronts, Desperate Housewives (licensed music for use in all)

• International alumni leader, mentor and facilitor, and Former Director of Public Relations for Sigma Chi International Fraternity

• Former Associate Editor, The Magazine of Sigma Chi, quarterly international magazine; publisher of the book, The Norman Shield, for the Sigma Chi International Fraternity, a 501-C3

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